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Featured post
|
9 min

BFCM Success Starts with Enlightenment:
4 Questions to Ask Now

Find balance in your BFCM budget by asking these questions early, so you can invest in your best-performing channels.

Read now
Featured Guide
|
25 min
90 Days to BFCM: Create Your Foundation

Consciously establish the groundwork for your SMS and email strategy—creating space for both deeper customer connections and abundant list growth. This beginning phase invites you to set intentions that'll guide your journey for the season.

Featured guide
|
25 min

90 Days to BFCM: Create Your Foundation

Consciously establish the groundwork for your SMS and email strategy—creating space for both deeper customer connections and abundant list growth. This beginning phase invites you to set intentions that'll guide your journey for the season.

Read now
Blog Post
|
7 min
How to Navigate BFCM 2025:
6 Essential Marketing Predictions
Discover the trends and takeaways we expect to shape the 2025 season, along with actionable strategies to help you thrive.
Campaign examples
The BFCM
Messaging Library
Discover the trends and takeaways we expect to shape the 2025 season, along with actionable strategies to help you thrive
Webinar
Present Preparation
Cultivating your Most Impactful BFCM
Register for our webinar to explore the art of present preparation for BFCM
Coming Soon
Guide
60 Days to BFCM: Nurture Your Path
As you reach this meaningful midpoint, gather the BFCM wisdom you've cultivated and align it with your messaging choices. Through mindful preparation, you'll create customer experiences that connect while preserving the space to remain centered.
Coming Soon
Guide
30 Days to BFCM: Embrace Authentic Connection
With awareness and presence, craft and compose BFCM messages that resonate authentically with your audience, honoring both your growth and their needs. This final phase brings your thoughtful preparation into harmonious expression.
Coming Soon
Blog Post
Timing
Get clarity around the best time to send your campaigns, and adopt a proven timeline that compliments how shoppers behave. Spread your efforts across the season to take the pressure off and find the best rhythm for you and your customers.
Coming Soon
Blog Post
Frequency
Find the right balance for your messaging frequency—one that feels natural for both you and your subscribers during the busy season. Get ​​you the clarity you need to stay connected with your audience and keep engagement high and unsubscribes low.
Coming Soon
Blog Post
Segmentation
Learn how to segment your audience based on their behaviors and preferences, and ​​discover simple segmentation strategies that make your communications feel like they were written just for them.
Coming Soon
Blog Post
Deliverability
Use these practical guidelines to help you navigate deliverability with confidence and gain clear insights that can help you avoid common pitfalls to ensure your messages consistently reach the right people.
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