Resources

Navigating BFCM With AI: The Complete Guide

Learn how to use AI to translate shopper insights into meaningful BFCM experiences that stand out and help you reach your goals

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Featured Guide

17 min

60 Days to BFCM: Nurture Your Path

As you reach this meaningful midpoint, gather the BFCM wisdom you've cultivated and align it with your messaging choices. Through mindful preparation, you'll create customer experiences that connect while preserving the space to remain centered.

Featured guide

17 min

60 Days to BFCM: Nurture Your Path

Learn how to segment your audience based on their behaviors and preferences, and discover simple segmentation strategies that make your communications feel like they were written just for them.

Blog Post

8 min

Timing

Get clarity around the best time to send your campaigns, and adopt a proven timeline that compliments how shoppers actually behave. Spread your efforts across the season to take the pressure off and find the best rhythm for you and your customers.

Blog Post

10 min

Frequency

Find the right balance for your messaging frequency—one that feels natural for both you and your subscribers during the busy season. Get the clarity you need to stay connected with your audience and keep engagement high and unsubscribes low.

Blog Post

13 min

Deliverability

Use these practical guidelines to help you navigate deliverability with confidence and gain clear insights that can help you avoid common pitfalls to ensure your messages consistently reach the right people.

Blog Post

9 min

BFCM Success Starts with Enlightenment: 4 Questions to Ask Now

Find balance in your BFCM budget by asking these questions early, so you can invest in your best-performing channels.

Blog Post

7 min

How to Navigate BFCM 2025: 6 Essential Marketing Predictions

Discover the trends and takeaways we expect to shape the 2025 season, along with actionable strategies to help you thrive.

Guide

25 min

90 Days to BFCM: Create Your Foundation

Consciously establish the groundwork for your SMS and email strategy—creating space for both deeper customer connections and abundant list growth. This beginning phase invites you to set intentions that'll guide your journey for the season.

Guide

25 min

30 Days to BFCM: Embrace Authentic Connection

With awareness and presence, craft and compose BFCM messages that resonate authentically with your audience, honoring both your growth and their needs. This final phase brings your thoughtful preparation into harmonious expression.

Campaign examples

The BFCM Messaging Library

Discover the trends and takeaways we expect to shape the 2025 season, along with actionable strategies to help you thrive