2025 Marketers Sanctuary

scroll to begin

Welcome to your 2025 BFCM journey

Time-honored wisdom and foundational practices to guide and ground you through BFCM

Welcome to your sacred space between strategy and success

Here, you'll discover everything you need to achieve your BFCM goals: proven campaign strategies, step-by-step guides, expert webinars, and examples of messaging that resonates deeply with customers.

From email deliverability guidance to SMS best practices and 90-day planning to post-BFCM optimization—it's all here, waiting for you.  

With Attentive as your partner, you don't just survive BFCM—you thrive in it.

Your sanctuary awaits.

How to Navigate BFCM 2025: 6 Essential Marketing Predictions

Discover the trends and takeaways we expect to shape the 2025 season, along with actionable strategies to help you thrive.

Read now

How to Navigate BFCM 2025: 6 Essential Marketing Predictions

The Mindful Marketer's Path

A 90-day journey to profound BFCM clarity

Create your foundation

Consciously establish the groundwork for your SMS and email strategy—creating space for both deeper customer connections and abundant list growth. This beginning phase invites you to set intentions that'll guide your journey for the season.

day guide

Nurture your path

As you reach this meaningful midpoint, gather the BFCM wisdom you've cultivated and align it with your messaging choices. Through mindful preparation, you'll create customer experiences that connect while preserving the space to remain centered throughout the coming months.

day guide

Embrace authentic connection

With awareness and presence, craft and compose BFCM messages that resonate authentically with your audience, honoring both your growth and their needs. This final phase brings your thoughtful preparation into harmonious expression.

day guide

“Attentive triggered email provides us with enhanced orchestration capability and offers more control over our content, revolutionizing the way we connect with our customers: instantly and effectively.”

Emily McDonald
Senior Manager, CRM & Promotions

414%

Increase in total emails delivered

382%

Rise in total conversions

124%

Growth in email subscribers

“Attentive was essential in enabling us to connect with our subscribers when it mattered most, providing a reliable platform for timely and targeted engagement that enhanced the Cyber Week shopping experience.”

Lauren Zarzour
Sr. Director of Paid & Owned Marketing

48x

ROI on gifting  recommendations

31%

CVR on BFCM session  abandonment journey

55%

CTR on 'Yellow Friday'  sign-up unit

“SMS now represents 4% of our total business revenue. There’s a ton of growth potential for revenue, but also as an acquisition channel surpassing, or getting on par with, our email program.”

Cher Fuller
Senior Director of Digital Marketing

30%

Campaign CVR

35%

BFCM Revenue  Growth YoY

Overall revenue  attributable to SMS

“Attentive Email delivers a highly efficient solution for message management. Its unified platform streamlines communication efforts, while providing advanced control over multi-channel content.”

Kim Nguyen
Senior Director, DTC & CRM

49%

Increase in  triggered emails

19%

YoY email revenue lift

89x

Email ROI

“From testing browser abandonment copy to themed sign-up units, each Attentive feature contributed to our success. The highlight was implementing retargeting campaigns and their promising results. Attentive’s intuitive platform ensured the triumph of our BFCM campaign.”

Carmen Knight
Email and SMS Marketer, Global Healing

$200k

Revenue Generated by the Early Access Sale

Channel for ROI

68%

Increase in Revenue YoY