Forecasting full carts
Early holiday shopping up 20% YoY
67% of shoppers now use AI to shop
60% of marketers improved performance YoY
See the consumer and marketer research setting the stage for BFCM 2026
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"Attentive was essential in enabling us to connect with our subscribers when it mattered most, providing a reliable platform for timely and targeted engagement that enhanced the Cyber Week shopping experience."
Lauren Zarzour, Sr. Director of Paid & Owned Marketing, Kendra Scott
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BFCM Lookbook
7 tactics behind the highest-performing campaigns
Get the lookbook
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On-demand webinar
The Briefing:
What's Actually Working This BFCM
Data-backed guidance for planning, prioritizing, and adapting before Cyber Week
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AI Journeys delivered 46x ROI and triple-digit revenue lift
Learn more about AI Journeys
Two marketing leaders share their BFCM playbook
From growing higher-value lists and using AI earlier to choosing the right tools, find out what amika and Tushbaby are doing differently this BFCM
The cart journey that drove 358x ROI and 60% CVR
“Launching right before Black Friday felt bold, but seeing results so quickly helped show the business exactly what SMS could do.”
Louisa Maloney, Global CRM Manager at AllSaints
