The Edit

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BFCM LOOKBOOK

7 tactics behind the highest-performing campaigns

Featuring

We analyzed hundreds of BFCM campaigns from 2025 and edited the findings down to the messaging strategies, creative decisions, and tactics behind the strongest sends.

Inside, we’ll explore strategies that:

Reward your most engaged subscribers with early access
Connect your message to the moment
Build anticipation early with a countdown to BFCM
Create urgency subscribers actually believe
Keep momentum going after Cyber Week while everyone else goes quiet

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