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Copy-and-paste holiday marketing ideas that increase sales

We’ve crafted and curated SMS messages that'll help you reach your BFCM marketing goals this year.

Get inspiration for your holiday planning by browsing BFCM examples, templates, and more in our Complete BFCM Archive.

Personalized SMS and email powered by Attentive generated $1.8B in revenue between Thanksgiving and Cyber Monday last year. It’s a critical time of year for retail and e-commerce marketers.

Whether you’re running campaigns for a global brand, or a marketer who wears many hats at a DTC e-commerce business, we have copy-and-paste holiday messaging templates that you can customize to fit your brand’s budget, goals, and overall strategy.

Want to take personalization to the next level and take the guesswork out of this holiday season? Attentive AI™can help you deliver a unique message to every individual customer this holiday season–without any extra work for you. 

Ready to try AI for yourself? Get started today.

What kind of holiday marketer are you?

I work for a big brand and have a big budget for our holiday marketing campaign

Key priorities for you include scalability of marketing efforts to efficiently reach a wide audience, and ensuring a seamless omnichannel experience for customers. 

Consider incorporating more eye-catching elements into your SMS campaigns, like GIFs, images, or emojis. It’s important to know that MMS (messages with images) are not available outside of the US and Canada. 

Recommended BFCM marketing messaging templates for you:

  • Early Access for VIPs or loyalty program members
  • Gift Guide
  • Personalized Recommendation
  • Low Inventory
  • Secret Sale, Loyalty Perk, and Customer Referral
  • Product Finder Quiz
  • BOPIS/Click and Collect Reminder, Event Invitation, and In-Store Promotion

I work for a mid-size business and need an engaging campaign that runs itself

Key priorities for you include personalizing every interaction with your customers, maximizing your campaign’s impact, and driving customer retention without going over budget. Your campaigns are flexible and you’re ready to adjust strategies based on real time feedback and data to drive more conversions. 

If you’re more budget conscious, consider only using MMS or emojis for your most impactful sends, such as deal announcements and final reminders. Test different personalization macros to understand which ones drive the most clicks and conversions and replicate those successes in your automated journeys. 

Recommended BFCM marketing messaging templates for you:

  • Sale Announcement and Final Hours Reminder
  • Gift Guide and Collection Drop
  • Welcome and Abandoned Cart messages
  • Free Shipping and/or Gift Card
  • Customer Referral
  • 12 Days of Deals or BOGO
  • Loyalty Program Invitation and Share User-Generated Content (UGC)
  • Product Finder Quiz
  • Giving Back
  • In-Store Promotion

I work for a small business and need cost-effective strategies that drive brand awareness

Your main priority is finding cost-effective strategies that yield a high return on investment. Personalization and exceptional customer service are also crucial, as these elements can set your brand apart from larger competitors. Pay close attention to the unique stories behind your products or services to create a more intimate and relatable shopping experience that resonates with your customers.

Quick tip: To maximize your budget, eliminate extras like GIFs or emojis, or use them sparingly. Focus on triggered messages that'll hit customers at the most opportune time based on their own behavior with your brand.

Recommended messaging templates for you:

  • Early Access and Sale Announcement
  • Gift Guide
  • Personalized Recommendation
  • Welcome and Abandoned Cart
  • Gift Card
  • Post-Purchase

I’m running my first BFCM marketing campaign and need all the help

You’re in the right place, and our holiday marketing tips and messaging templates will set your first campaign up for success.

How to use the BFCM marketing messaging templates

You don’t have time for writer’s block during your busiest planning season. 

Our collection of SMS templates has every message you need to drive conversions from Black Friday to the New Year. Based on top-performing messages our customers have sent, our SMS copywriting best practices, and 8+ years of collecting and analyzing BFCM data– these holiday marketing templates will save you time and increase your ROI. 

You can copy and paste these message templates, or customize them with your product data, brand voice, and imagery.

Simply click “Copy Text” below each message to add it to your clipboard. See how to turn these holiday marketing ideas into holiday marketing messages.

Create a Black Friday cadence to increase conversions

We recommend bookending your major promotions—inviting VIPs to shop before anyone else, and including a “final hours” reminder to build urgency and encourage stragglers to convert.

Early Access
Hey VIP! Shop our most popular items before anyone else with exclusive first access to our Black Friday sale 🎁

Shop {X% OFF} now: {LINK}
Copy Text
Sale Announcement

PS: Loyalty members can earn {PERK}, today only!

Shop now 👉 {LINK}
Copy Text
Final Hours Reminder
Last chance to save {X% OFF}! Shop Black Friday deals on our most popular items before they're gone ⏰ {LINK}
Copy Text

Surface product recommendations to drive first (and repeat) purchases

Help subscribers discover products they’ll love, whether it’s an exclusive seasonal item or a personalized recommendation.

Gift Guide
Our 2024 gift guide is here! Shop for everyone on your holiday list: {LINK}
Copy Text
Collection Drop
Our limited-edition holiday collection just dropped! Shop our NEW {PRODUCT/CATEGORY}—you're gonna love them: {LINK}
Copy Text
Personalized Recommendation
We swear by this—and we’re sure you will, too. Snag {PRODUCT} before it’s gone: {LINK}
Copy Text

Automate your revenue generation with triggered journeys

More shoppers than ever are visiting your site during the holidays. Deliver personalized experiences at scale and drive more revenue with triggered messages.

Welcome! Claim your exclusive Black Friday offer and enjoy {OFFER} TODAY ONLY 🎁

Shop our best-sellers (including {PRODUCT}) before it's too late: {LINK}
Copy Text
Abandoned Cart
Psst, you left something behind! Take advantage of our ONCE-A-YEAR Black Friday sale and take {X% OFF} your cart before it's too late: {LINK}
Copy Text
Session Abandonment
Thanks for stopping by! Enjoy {OFFER} until {DATE}, and tap into some holiday cheer: {LINK}
Copy Text

Create a sense of urgency

Your shoppers' attention is getting pulled in all directions. Creating a sense of urgency is a great way to get them to read (and click on) your message.

Free Shipping
Get your gifts in time for holidays with FREE SHIPPING for the next 24 hours! ⏰

Shop now: {LINK}
Copy Text
Low Inventory
Quick! Our {PRODUCT} is almost out of stock, and we wanted to let you know first!

Shop now, before it's gone 🏃 {LINK}
Copy Text
Gift Card
Did you miss the shipping deadline?

We've got your back. Send them a gift card so they can choose their faves.

Copy Text

Nurture your VIPs

Rewarding loyalists is a great way to increase your holiday ROI. Since these shoppers are likely to convert, give them the VIP treatment with exclusive access to promotions and new products.

Secret Sale
Shh... don't say a word!

Enjoy exclusive savings TODAY ONLY during our secret holiday sale 🎄✨

Start shopping: {LINK}
Copy Text
Loyalty Perk
It feels good being first ✨ As a VIP, you're getting early access to our new holiday collection. Shop the latest: {LINK}

PS: You're earning loyalty points with every purchase. GO GO GO!
Copy Text
Customer Referral
We're excited to invite you to our referral program! When you refer a friend, you're giving them {$X} (and you'll get {$X}, too) 🙌

Spread some cheer: {LINK}
Copy Text
Explore the Attentive 
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Templates for cross-selling and up-selling

Increase your revenue by tapping into engaged shoppers. Cross-selling and up-selling campaigns are an easy way to drive sales (and increase your ROI).

Thank you for your purchase!

Still checking off your holiday shopping list? 🎁 Share a review & get {X% OFF} the next time you shop: {LINK}
Copy Text
12 Days of Deals
The 12 Days of {BRAND} starts today!

First up: Enjoy {PERK} with your purchase: {LINK}

Check back in tomorrow for a special surprise 👀
Copy Text
Bundle and save! Get {PRODUCT} FREE when you buy {PRODUCT}.

Shop now: {LINK}
Copy Text

Templates for promoting your other digital channels

Use your SMS program to grow your other digital channels over the holidays to increase engagement (and brand loyalty).

Instagram Live Invitation
Join us and {@HANDLE} for an Instagram Live shopping session.

We're answering all your questions, and sharing the perfect gifting ideas  🎁

Copy Text
Loyalty Program Invitation
It's A VIP Thing ✨ Sign up for our loyalty program and get exclusive perks, like early access to our Cyber Week deals! Join now: {LINK}
Copy Text
Share User-Generated Content (UGC)
Have we taken over your Discover page yet?

Check out what people are buzzing about on Instagram: {LINK}
Copy Text

Templates for non-promotional campaigns that drive engagement

The holidays aren't just about sales and discounts. Grab your shoppers' attention with thoughtful product discovery and brand-building experiences.

Gift Personalization
Want to add a special touch to your gifts?  Personalize your purchase with monogramming ✨

Order by MIDNIGHT tonight to receive it in time for the holidays: {LINK}
Copy Text
Product Finder Quiz
The holidays will be here before you know it! Let us help get your gift shopping wrapped up early 🎁

Who are you shopping for? Reply with the number of your choice:
Copy Text
Giving Back
Help us give back this Giving Tuesday. For every purchase, we'll donate to {ORGANIZATION} to support {CAUSE}.

Make a difference: {LINK}
Copy Text

Templates for driving in-store traffic

Memorable in-store experiences are key to customer retention. Plus, interacting with your brand in-person helps shoppers get to know you and your products better, building long-term loyalty.

BOPIS/Click and Collect Reminder
Skip the lines this holiday season!

Order online and pick up in store, and use the time you save to sip a hot chocolate by the fire instead ☕ Shop now: {LINK}
Copy Text
Event Invitation
Hey {CITY}! Visit us in store for all of your last-minute holiday shopping. We've got everything you need for everyone on your list, from {PRODUCT} to {PRODUCT}.

Plus, make your spirits bright and enjoy {PERK} and {PERK} while you shop ☃️

Find your store: {LINK}
Copy Text
In-Store Promotion
LIMITED TIME! BOGO {X% OFF} {CATEGORY} when you shop in-store!

Find your nearest location: {LINK}
Copy Text

Looking for more BFCM marketing tips?

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