More personal marketing starts with people
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The people and purpose behind Attentive
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Our core values
We’re building a platform and products we believe in,
and these are the values we live and work by
Rally as each other’s champions, harnessing collaboration, transparency, and diverse viewpoints to achieve remarkable outcomes together.
Move swiftly and with purpose. We'll win by taking decisive action and aligning as a team on the most important and impactful opportunities.
Our success is defined by our customers' success. Focus on understanding their needs to craft sustainable and extraordinary solutions.
Take responsibility for Attentive’s success by acting as stewards of the business. Adopt a leadership mindset to build an enduring company together.
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Attentive crosses 100 employees
What we’re building
Explore the latest launches and updates across SMS, email, RCS, push, and AI
Why Attentive
Learn what sets us apart—from mobile-first identity to the people who help customers succeed
Recognized as a great place to work
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HRC Corporate Equality Index 2026
Learn more
2025 Forbes Cloud 100
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Best workplaces 2025
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Best generative AI platform
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America’s greatest workplaces for diversity 2024
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Campaign’s UK best places to work
Learn moreLeadership
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Amit Jhawar
Chief Executive Officer
Brian Malkerson
Chief Revenue Officer
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Nakul Narayan
Chief Product Officer
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Eric Miao
Chief Strategy Officer
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Michael Tucker
Chief Technology Officer
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Karine Terzibachi
Chief Business Officer
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Chad Bennett
Chief People Officer
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Waqas Ajaib
Chief Financial Officer
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Ned Nurick
Chief Legal Officer
See what brands are achieving with Attentive
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"We finally have the identity resolution, deliverability, and lifecycle orchestration we were missing. Once we rebuilt our journeys in Attentive, email became a true extension of how our customers shop, learn, and engage with the amika® brand.”
"We finally have the identity resolution, deliverability, and lifecycle orchestration we were missing. Once we rebuilt our journeys in Attentive, email became a true extension of how our customers shop, learn, and engage with the amika® brand.”
Carah Campbell
CRM + Data Intelligence Director
amika®
92%
of subscribers engaged within
30 days post-email launch
How Sigma Sports Rebuilt AI-Powered Email and SMS to Drive Triple-Digit Growth with Attentive
How Sigma Sports Rebuilt AI-Powered Email and SMS to Drive Triple-Digit Growth with Attentive
Lila Hartman
Director of E-Commerce
Saatva
124%
Increase in email
journey conversion rate
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“With Attentive, we have the speed and reliability we need. Messages go out instantly, deliverability is consistent, and we don’t have to worry about campaigns stalling during high-traffic moments.”
“With Attentive, we have the speed and reliability we need. Messages go out instantly, deliverability is consistent, and we don’t have to worry about campaigns stalling during high-traffic moments.”
Sarina Vanmali
Director of Marketing
YoungLA
56%
increase in total attributed revenue post-migration
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“Consolidating both channels into Attentive has been transformative for our team. We tested multiple alternatives, and none matched Attentive’s ability to drive stronger engagement across email and SMS.”
“Consolidating both channels into Attentive has been transformative for our team. We tested multiple alternatives, and none matched Attentive’s ability to drive stronger engagement across email and SMS.”
Shannen McLoughlin
Senior Director of CRM
UNTUCKit
+30%
lift in lifecycle-driven revenue within six months
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“Attentive’s service and support sets them apart. The team took our migration seriously and made it completely seamless ahead of our most important season.”
“Attentive’s service and support sets them apart. The team took our migration seriously and made it completely seamless ahead of our most important season.”
Cailyn Nikolis
Director of Ecommerce
The Frye Company US
+576%
email campaign revenue growth
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