TEXTS WE LOVE
Why We Love It:
Perfect Bar took a non-promotional approach to marketing on Father’s Day, using the holiday as an opportunity to connect with their audience on a more personal level. On Father's Day, they invited their subscribers to learn more about their family story and to celebrate their dad who founded the brand.
Why We Love It:
Igloo offered their customers a free gift with purchase to drive more sales around Father's Day. The brand strategically chose a product that also happens to make a great Father’s Day gift: a stainless steel mug. Or, as the brand positioned it in their campaign message, an upgraded version of the classic "World's Greatest Dad" mug.
Why We Love It:
Two weeks before Father's Day, CALPAK directed their subscribers to a curated page on their website with products “for every father figure” to help anyone who might be struggling to find the right gift. The brand also encouraged shoppers to text them back directly with any questions, and used Attentive Concierge™ to offer personalized assistance to anyone who needed it.
Why We Love It:
Kodiak Cakes turned their Father’s Day sale announcement into an interactive campaign by inviting their subscribers to reply with "RECIPE" for the perfect dish to spoil dad. This playful approach not only made their message more engaging, but it also gave the brand a creative way to drive people back to their site and spotlight specific products needed to make the recipe.
Why We Love It:
The Beard Baron paired a sitewide sale with VIP early access to maximize revenue from their Father’s Day campaign. Customers on the brand's SMS list were allowed to shop the sale ahead of everyone else, which created a sense of urgency for them to click through and take advantage of the limited-time deal before the most popular items sold out.
Why We Love It:
The INKEY List added price drop journeys to their triggered messaging mix to engage high-intent shoppers at a critical moment: when a product they viewed or added to their cart is available at a lower price. These timely, personalized messages create a sense of urgency for subscribers to shop immediately so they can get a great deal, while also driving incremental revenue for the brand.
Why We Love It:
Cotopaxi took a brand-first approach to engaging their SMS subscribers around Memorial Day. Rather than running a traditional sale or promotion, Cotopaxi tapped into the long weekend mindset by sharing a curated playlist for their audience to listen to on road trips or while spending time outdoors over the long weekend. This strategy was a creative way for the brand to connect with their customers on a personal level, laying the groundwork for long-term loyalty (and more purchases down line).
Why We Love It:
ELEMIS used National Sunscreen Day—which landed in the middle of their Memorial Day campaign—as a fun way to drive even more clicks and conversions during the sale period. The brand shared a quick fact about the importance of protecting your skin, highlighting their selection of sunscreens with a call to action to use their Memorial Day discount code for 25% off.
Why We Love It:
McConnell’s Fine Ice Creams crafted a sweet campaign to inspire special outings on Mother's Day and drive traffic to their physical stores. The ice cream company created a segment of SMS subscribers who live near one of their Scoop Shops, then sent them an exclusive geo-targeted promotion: two scoops for the price of one, only on Mother’s Day.
Why We Love It:
Catbird makes it easy for their customers to find the perfect present with a curated Mother's Day Gift Shop on their website. They promote product discovery on the page with filters that people can use to browse specific items or collections (e.g., Most Gifted, Under $300). And by "opening" the shop a few weeks in advance, Catbird makes sure their customers have plenty of time to place their orders, so their gifts arrive on time or before Mother’s Day.
Why We Love It:
The Bouqs Co playfully reminds their subscribers not to put off Mother’s Day shopping by incentivizing them with an “early bird” discount. Not only does this strategy drive more purchases for the brand ahead of the holiday, but it also helps their customers avoid the stress of having to run out and find a beautiful bouquet at the last minute.
Why We Love It:
zestt understands that Mother’s Day can be a sensitive time for some people. To honor their subscribers' unique experiences, zestt offered the opportunity to opt out of Mother’s Day-related text messages by simply replying with the keyword “PAUSE.” The brand also made sure to let anyone opting out know that they would still receive other relevant updates and transactional messages as usual.
Why We Love It:
Rainbow makes sure their SMS subscribers don’t miss the chance to buy a “new fit” with triggered low inventory alerts. When a product a subscriber has viewed or added to their cart is selling out fast (e.g., the inventory level drops below a certain threshold), they get a text message letting them know to shop now to avoid FOMO.
Why We Love It:
Igloo makes sure their subscribers can buy the products they want at cooler, lower prices by sending them triggered price drop alerts via SMS. These timely messages create a sense of urgency and excitement for their subscribers to click through and shop immediately—before the offer melts away.
Why We Love It:
Lunya's triggered low inventory journey gives subscribers a heads up when an item they were eyeing is so popular, it's almost out of stock. The brand playfully encourages them to "hurrrry" back to the website to make a purchase before someone else scoops up the last one.
Why We Love It:
zestt uses their text channel to notify subscribers when an item they've browsed or added to cart recently is almost out of stock. They position these triggered messages as a benefit for their SMS insiders, who get to know first when a product they want, but haven’t purchased yet, has low inventory.
Why We Love It:
Uncommon Goods sends triggered price drop messages to subscribers when items they’ve browsed or added to cart recently go on sale. By using SMS to share the “BEST” news, their subscribers can grab the items at a lower price (and before they’re gone) right from their phones.
Why We Love It:
Zales created a triggered price drop journey to let subscribers know when an item they’ve had their eye on now has a lower price. It’s an easy and effective way to create a sense of urgency with shoppers who previously browsed or added the item to cart, and drive them back to Zales' website to get the sparkle they wanted for less while they still can.
Why We Love It:
bioClarity invited subscribers to glow into the new year with a refreshed skincare routine. The seasonal discount code only applied to first-time purchasers of their auto-ship routine service. This subscription-style offer reassured customers they won't run out of their favorites, while encouraging repeat purchases.
Why We Love It:
Inkbox inspired their SMS subscribers’ new year looks with a direct link to their style guide. To avoid fatiguing subscribers, Inkbox excluded customer segments that hadn't purchased or clicked on text messages in the last few months.
Why We Love It:
BrüMate used SMS to introduce a new version of their best-selling mug. They targeted the message to their high-interest subscriber segment—those who had added products from the Toddy collection to their cart, but hadn’t recently made a purchase. These engaged subscribers were quick to click the direct link and claim the best seller. Click below to see our BrüMate Toddy in the Attentive Goods store.
Why We Love It:
Wild One promoted their Custom Care Kit to SMS subscribers using a gamified raffle. The pet care brand included details about the raffle and prize within the message, and used a GIF to showcase some of the products subscribers could add to their kit. Want to learn more about Wild One and their pet products? Click below to see our collaboration in the Attentive Goods store.
Why We Love It:
Wakeheart teased their new candle collection to their recently-engaged subscriber segment, who were most likely to view it and shop the collection. The eye-catching GIF and exclusive messaging (“Limited Edition”) built anticipation for the launch. Want to learn more about Wakeheart and their candles? Click below to see our collaboration in the Attentive Goods store.
Why We Love It:
GotBag uses Attentive’s 2-in-1 sign-up unit on their mobile website to grow their email and SMS lists in one easy flow. The brand offers a 10% off discount for opting in to both channels. After subscribing, they instantly receive a welcome message with their coupon code. Want to learn more about GotBag and their products? Click below to see our collaboration in the Attentive Goods store.
Why We Love It:
Monos personalized their special Boxing Day invitation by including the subscriber’s first name. On top of their product sales, the brand boosted their incentives with 10% back in store credit. Since engaged SMS subscribers are likely to be return customers, they were the perfect audience to claim the store credit offer and shop again.
Why We Love It:
Bully Bunches launched a Boxing Day sign-up unit on their mobile site to simultaneously grow their text messaging and email subscriber lists. The dog food brand was already offering 40% off to existing subscribers for the holiday. So, this seasonal sign-up unit encouraged new shoppers to join without having to offer additional discounts.
Why We Love It:
Yours Clothing spiced up their Boxing Day promotion with limited-time messaging (“your size is selling out!”). The simple message prompted subscribers to click the link to learn more about the sale. Promoting the start of the sale to their text message audience helped the brand clear out seasonal inventory while preparing for the new year.
Why We Love It:
Golf Town shared a “sneak peek” of their deals two days before Boxing Day, building anticipation for their subscribers. The French Canadian segment was excluded from this campaign, and instead received the same message in French. This segmentation strategy helped the brand localize content and deliver personalized experiences to their subscribers.
Why We Love It:
Green People continued driving revenue long after Boxing Day with timely sales reminders. After most other brands' seasonal deals came to a close, Green People followed up with a “last chance” reminder infused with limited-time messaging (“Be quick”). They used segmentation to exclude subscribers who had already shopped the sale.
Why We Love It:
A few days after Boxing Day, NAMA kept the celebrations going with their leggings giveaway. They specified the contest’s details in the message, making subscribers feel in-the-know with exclusive messaging (“VIP OFFER”). Not only did the free leggings opportunity reward their engaged audience, but it also created a sense of urgency to shop before the twenty free pairs were claimed.
Why We Love It:
Knowing Cyber Week shoppers often jump from site to site looking for the best deal, Spanx launched a Cyber Sale browse abandonment message. If a subscriber browsed a product but then left the site before adding to cart, they received this reminder to grab the product at 50% off. The text included a link back to the exact item the subscriber was browsing.
Why We Love It:
Function of Beauty created a Cyber Week welcome message to greet new SMS subscribers in Canada with details about their “best deal of the season.” After new subscribers opted in, they received the legal text message followed by this helpful reminder of their incentive for subscribing to the brand’s emails and text messages.
Why We Love It:
Campus Protein used Attentive Concierge™ to provide extra support to their subscribers. After someone abandoned their online cart, a member of Attentive’s live agent team reached out on behalf of Campus Protein to ask the shopper if they needed help. This real-time support helped reduce CX tickets during the busiest time of the year, while encouraging subscribers to purchase the items they initially left behind.
Why We Love It:
Olive & June updated their cart abandonment reminder to include their Cyber Week 25% off discount. Even though the brand didn’t offer an additional discount, reminding subscribers of their sale, and that their “next mani is waiting” was a compelling way to convert these high intent shoppers who just needed a little nudge to complete their purchase.
Why We Love It:
Mejuri took a bookend approach to sharing their “only sale all year” with SMS subscribers in the UK. They sent a text to alert shoppers about the start of their sale earlier that week. Then, they followed up on the last day to remind subscribers they only had a few more hours to shop 20% off everything.
Why We Love It:
Curling iron brand Beachwaver knew their Australian subscribers were celebrating Cyber Monday, so they offered 50% off the limited-edition version of their most popular curling iron. They emphasized the value of the offer, so subscribers knew exactly what kind of deal to expect.
Why We Love It:
Senreve invited subscribers to tune into their Instagram Live to get details from their founder Coral Chung on new arrivals and their Cyber Monday offer. Not only does this strategy drive engagement to the brand’s Instagram Live, but can help convert SMS subscribers into social followers, too.
Why We Love It:
StriVectin let subscribers know they could save 30% off sitewide, plus get free gifts and extra loyalty points if they were part of the brand’s rewards program. StriVectin used Attentive’s time zone-based message sending feature, so each subscriber received the message at 12:05pm local time, making sure the text message copy was relevant no matter what time zone the subscriber was in.
Why We Love It:
Apparel brand Happy Soul Sisters celebrated Small Business Saturday with subscribers by sharing 25% off sitewide. They also offered a free tank with the first 50 orders, creating a sense of urgency to shop right away and get the extra deal.
Why We Love It:
Accessories brand Air & Anchor shared the meaning of Small Business Saturday with subscribers, and built a deeper connection by saying how thankful they are for their customers. The brand also encouraged shoppers to support the other small or local businesses that were important to them.
Why We Love It:
Vegan beauty brand The Lip Bar shared 50% off sitewide with SMS subscribers to encourage them to support the small business. They leaned into their fun, empowering brand voice “it’s giving stock up, sis!” creating the feeling that subscribers were texting a friend.
Why We Love It:
Instead of sharing a more common percentage-off or dollar-off discount with their UK shoppers, plus size fashion brand Yours Clothing framed their offer as a £10 Black Friday gift card. The discount code still worked like a typical £10 off, but stood out to subscribers as a unique limited-time offer.
Why We Love It:
SiO Beauty gave subscribers a “Black Friday Bonus” by including a free gift with orders of $65+. Combining this bonus offer with their 40% off sale meant shoppers could get even more bang for their buck.
Why We Love It:
Bombas used their Black Friday text message to let shoppers know everything was 25% off. They also reminded shoppers of their brand mission: every purchase made would provide essential clothing to someone in need.
Why We Love It:
Thread Wallets texted subscribers on Friday morning to let them know their Black Friday sale had officially started. The chance to save up to 60% off their purchase enticed subscribers to start shopping the sale immediately. The next day, Thread Wallets followed up with subscribers who hadn’t made a purchase yet to remind them about the big sale.
Why We Love It:
Schoolhouse led subscribers through a quick conversational journey to find the perfect gift guide based on who they were shopping for (themselves or a friend). After answering a couple of questions, Schoolhouse shared a curated list of ideas—from quilts and clocks, to hosting bestsellers.
Why We Love It:
Anthropologie helped subscribers find the perfect gift based on their price point. The brand encouraged subscribers to reply back with the number that corresponded with how much they wanted to spend. Then, Anthropologie recommended a list of items that were priced within their budget.
Why We Love It:
Instead of texting subscribers to shop, bite-sized snack brand Muddy Bites focused on building engagement. The brand sent the text from their Co-Founder, Jarod Steffes, thanking subscribers for their support and encouraging them to reply back.
Why We Love It:
Vince helped their subscribers find the perfect gifts for everyone on their list using Attentive’s Two-Way Journeys™. First, they asked subscribers to reply with who they’re shopping for. Next, they asked if subscribers were looking for “something extra special” or “small indulgences.” Based on the first two answers provided, they shared a recommendation for a product to browse.
Why We Love It:
Knix knew their Canadian subscribers were looking for Cyber Week deals to take advantage of. On Sunday, they shared an early Cyber Monday offer to shop an extra 20% off their already discounted Last Call products, making sure SMS subscribers had a chance to shop the deals before they were gone.
Why We Love It:
Magic Spoon treated their subscribers like VIPs by sharing first dibs on their Black Friday deal. Subscribers could get a free box of cereal with any order. Instead of having to manually type in a discount code to get their gift, their offer would automatically be applied to their cart.
Why We Love It:
& Other Stories gave SMS subscribers early access to shop 25% off everything for one day only. By sharing their discount with subscribers before everyone else, the brand is proving the value of being opted in to SMS, while also creating an opportunity to follow up with non-purchasers later in the week.
Why We Love It:
Ralph Lauren Fragrances sent a helpful “checklist” to SMS subscribers to prepare them for their big Cyber Week announcement. Since the brand had their subscribers’ attention, they used it as an opportunity to encourage them to save their contact card to help the brand show up in the main SMS inbox.
Why We Love It:
Tarte greeted Cyber Monday shoppers with an SMS sign-up form letting them know about their 40% sitewide promotion. Rather than giving new subscribers an additional discount on top of their existing sale, Tarte encouraged them to opt in to get text messages about future launches and promotions.
Why We Love It:
Oura swapped out their evergreen “Stay in the know” SMS sign-up form for a Black Friday-specific promotion. Knowing shoppers were looking for deals this season, they offered early access to $50 off their best-selling styles to new subscribers who opted in to emails and text messages.
Why We Love It:
Little Sleepies teased email subscribers with early access to Black Friday deals if they signed up for text messages. This is a perfect example of using email to promote SMS, since the brand was only giving their “text fam” early access to the sale. The email CTA button linked to a dedicated landing page, where shoppers could easily sign up for texts.
Why We Love It:
Justice launched their “Days of Deals” campaign in early November to get a head start on seasonal revenue. Any subscriber who responded with “DEALS” was instantly added to a custom segment using Two-Way Journeys™, allowing Justice to share cheerful daily offers with this VIP group.
Why We Love It:
JuneShine grew their SMS list leading up to Black Friday by teasing their exclusive holiday promotions in a seasonal sign-up unit. The brand checked that potential subscribers were over 21 by asking for their birthday before they could opt in. This sign-up strategy is also a great way to capture zero-party data, which brands can use to offer timely birthday perks or share gift recommendations based on each subscriber’s birth month.
Why We Love It:
UVé Beauty promoted their “12 days of UVé” campaign with a digital scavenger hunt. They infused their friendly brand voice and personalized the invitation with the subscriber’s first name. This interactive game helped subscribers learn more about the brand’s digital channels, and encouraged them to follow their social accounts for more engaging experiences in the future.
Why We Love It:
To help treat their furry friends, Petmate used Two-Way Journeys™ to ask subscribers what type of pet they have. Based on the responses, the brand then shared a link to the relevant gift guide. Petmate added custom attributes to subscriber profiles based on their responses, allowing them to reference this zero-party data long after the holidays.
Why We Love It:
Baked by Melissa launched their new gifting feature to their SMS audience just in time for holiday shopping. They shared a simple description of how to add multiple addresses, positioning themselves as a one-stop-cupcake-shop where subscribers could cross off their entire shopping list.
Why We Love It:
Slowtide understood that the holidays are a sensitive time for some. To honor this, they offered the option to opt out of seasonal campaigns and content. The brand prompted subscribers to reply “PAUSE” if they wanted to be excluded. This two-way flow helped Slowtide show they're committed to delivering the best and most comfortable experience for each subscriber.
Why We Love It:
After customers opted in to SMS on Farmacy Beauty’s seasonal sign-up unit, the brand welcomed new subscribers with a “Black Friday Prep Checklist.” The simple list promoted the brand’s loyalty program (“The Hive”) and TikTok account. They also encouraged subscribers to start adding items to their cart, so they could check out as soon as the deals dropped.
Why We Love It:
Personal care brand InstaNatural kept their Cyber Week sale momentum going by reminding SMS subscribers to celebrate Small Business Saturday with 25% off their site. Instead of creating an additional discount on top of their sitewide sale, InstaNatural repromoted their BFCM offer code. This is a great strategy for driving continued engagement and excitement throughout the week, without adding new discounts or offer codes for each day.
Why We Love It:
Female-founded footwear brand beek encouraged their subscribers to shop small by sharing 15% off sitewide. The brand made the text message feel extra personal by including a sign-off from their two founders (“xx Birgit and Kenna”). They ended with an equally personal call to action to “shop our favorites” with a link to their founders favorites collection.
Why We Love It:
Beauty brand Glamnetic used Small Business Saturday to thank their SMS subscribers by offering 40% off sitewide. The best part is that the brand removed friction from the shopping experience by using an auto-apply discount code. This meant the offer would be applied once the subscriber clicked the link in the text message, instead of having to manually enter a coupon code at checkout.
Why We Love It:
To celebrate Small Business Saturday with SMS subscribers, clothing brand Wolven emphasized how every purchase made supports their mission. This is a great example of how to honor the holiday by sharing your brand’s mission and encouraging subscribers to shop without offering an additional discount (since they already had an ongoing sale).
Why We Love It:
The day before Halloween, Splash Wines treated their mobile audience with an invitation to shop their punny “Hallo-WINE Spooktacular” sale. They grabbed customers’ attention with a vibrant GIF, building anticipation around the seasonal perk. The wine subscription service shared the sale details and direct link for subscribers to curate a case of their favorites.
Why We Love It:
On National Coffee Day, YSL Beauty promoted their coffee-scented Black Opium Eau De Parfum to their SMS subscribers. For one day only, the brand offered a product accessory and mini version with purchase of the larger bottle. The seasonal image highlighted the key ingredient and elegant packaging, inspiring subscribers to click the link and learn more.
Why We Love It:
Raw Jūce drove both in-store traffic and app downloads by offering a free cold brew on National Coffee Day. They invited subscribers to claim their reward with limited-time messaging (“today only”). Not only did their SMS campaign drive foot traffic, the brand also encouraged the mobile audience to discover new products and in-app offers.
Why We Love It:
Wren + Glory saw National Coffee Day as the perfect opportunity to brew up some buzz for their new coffee mugs. The brand sent the early access offer to their engaged segment of subscribers—those who’d interacted with their text messages before—and subscribers who’d recently opted in for SMS.
Why We Love It:
Coffee Beanery celebrated National Coffee Day by giving their SMS subscribers early access to their limited-time sale. The vibrant GIF highlighted one of the brand’s best-selling bagged coffees and emphasized the promo code details. Customers could instantly use the relevant promo code for 29% off—a clever tie-in to the September 29 event.
Why We Love It:
Harold Home converted Labor Day shoppers into subscribers by offering a free mug with purchase after they opted in for emails and texts. The brand customized their mobile sign-up unit specifically for Labor Day to stand out to visitors around the large shopping weekend.
Why We Love It:
FindItParts’ post-purchase message series rewards customers at key points in their shopping journey. The exclusive discount (“VIP10”) helps subscribers feel special and encourages them to return to the brand’s site for their future auto-part needs. The triggered message’s direct link to leave a review consistently drives new product reviews, helping other shoppers discover their perfect fit.
Why We Love It:
Rastelli’s tied in their final “Summer Freeday” campaign with timely Labor Day offers. The brand was looking out for their customers’ delivery needs, reminding them to order now to receive their order in time for the long weekend. They included a mouth-watering GIF, showcasing the grill-ready products and BBQ party inspiration.
Why We Love It:
Wine Spies checked that their potential SMS subscribers were over 21 by asking for interested shoppers’ birthdays before they could opt in. They collected zero-party data with the sign-up unit on their website, which they could use for birthday offers and reminders in the future. The messaging specified the values of the deal ($55 Pinot for $1) and teased their SMS channel’s exclusive offers.
Why We Love It:
Three Spirit introduces new subscribers to their SMS channel’s many perks in their welcome journey. The brand uses Two-Way Journeys™ to let new subscribers customize their SMS experience by replying with a keyword aligned with their interest—like product education, social media, and 1:1 support with Attentive Concierge™.
Why We Love It:
Unique Vintage launched a vacation giveaway to reward their highly engaged SMS audience. The brand promoted the giveaway and text code with a landing page targeted to existing SMS subscribers on their website. Once subscribers texted the secret code (“VACAY”), the brand instantly entered them in the contest and responded with more details via Two-Way Journeys™.
Why We Love It:
FindItParts invited their engaged SMS audience to join their loyalty program. The simple graphic stood out to subscribers and emphasized the seamless rewards process. And because SMS subscribers are likely repeat customers and interested in deals, they’re the perfect audience to invite to join the program.
Why We Love It:
GUESS positioned their SMS channel as a go-to resource for vacation shopping with conversational text messaging. The brand used Two-Way Journeys™ to send personalized product recommendations based on the subscriber’s travel destination. As customers were preparing for summer travels, the brand tapped into this timely opportunity to build engagement.
Why We Love It:
Bokksu uses a checkout abandonment reminder to encourage high-intent subscribers to complete their orders. 24-hours after a subscriber exits the checkout process before completion, the brand nudges them with this customized reminder—and includes an extra discount. They personalize the message with the name of the product the subscriber had in their cart, and include a direct link to pick up where they left off.
Why We Love It:
L’Occitane captures zero-party data from the get-go by collecting subscriber names in their 2-in-1 sign-up experience. By asking shoppers to enter their name while opting in for emails and texts, the brand can personalize their future messages throughout the customer journey.
Why We Love It:
Garage used a sophisticated segmentation strategy to deliver customized browse abandonment reminders to their French Canadian audience. The brand first segmented the Journey’s audience by language, creating both French and English message options. They then sent a message with a tie-in to their summer sale to their segment of subscribers who had viewed the sales page, driving action from these high-intent subscribers and maximizing seasonal revenue.
Why We Love It:
Birkenstock cross-promoted their membership program with a limited-access offer for their loyalty members. The footwear brand sent the message to all subscribers, enticing them to sign up to access the program’s exclusive perks. These membership sign-ups helped the brand collect valuable data—like email addresses and birthdays—to personalize the customer experience across channels.
Why We Love It:
Snowboarding brand Burton tapped into their industry’s unique marketing moments with their “End of Season Sale” campaign. They A/B tested whether to include discounts or the sale deadline in their messaging, seeing which limited-time strategy drove the most engagement with the SMS audience. The brand included an action-packed GIF to showcase the discounted items and drive subscribers to shop the sale while it lasts.
Why We Love It:
Chamberlain Coffee used text messaging to announce their new Chocolate Covered Beans to their audience. They included a delectable image and product description, giving subscribers a taste of what to expect. The direct link made it easy for subscribers to learn more about their snacks, and let the brand track who clicked the URL so they could segment future non-coffee product campaigns.
Why We Love It:
NordicTrack drove engagement with their SMS audience by sending a “special offer” campaign celebrating Canada Day. The unique free dumbbell incentive stood out to subscribers, and encouraged them to discover the different ways to use the products to reach their summer fitness goals.
Why We Love It:
ShearComfort scaled their SMS and email lists leading up to the holidays with a unique $500 giveaway incentive in their sign-up experience. While the brand was already using the giveaway strategy, they added a seasonal twist with winter imagery to capture the shopper’s eye. The VIP messaging (“first to know”) teased the channel’s exclusive discounts, encouraging shoppers to come for the giveaway and stay for the deals.
Why We Love It:
Helix Sleep celebrated post-party rest by giving their SMS subscribers early access to their 4th of July Sale. The brand teased some of the ultra-plush products that shoppers can find on sale with the attached image. This was a great way to tie-in seasonal trends, and drive revenue around a less-common shopping weekend.
Why We Love It:
Bobo’s edited their SMS sign-up unit to reflect their special 4th of July snack sale. Because the holiday was likely top-of-mind for shoppers, this on-theme sign-up unit stood out from other websites, and caught the eye of seasonal shoppers.
Why We Love It:
Brio texted subscribers a surprise 4th of July flash sale alert. The flashing GIF grabbed subscribers’ attention, and the timely messaging (“48 hours only”) encouraged them to act fast before it was too late. The brand ended the text message with a bang by letting shoppers know it was their last big sale of the summer.
Why We Love It:
Alala sent their VIP segment of subscribers—those who’ve spent a certain dollar amount with the brand—exclusive access to shop their 4th of July sale before everyone else. Instead of sharing a code the subscriber would have to enter manually, they included a dynamic link that would automatically apply the discount at checkout.
Why We Love It:
Knowing 4th of July celebrations often center around cookouts and barbecues, Melt Shop encouraged subscribers to get their delivery orders scheduled ASAP. By doing so, they could be the MVP party hosts, while the restaurant would “take care of the rest.” Not only did Melt Shop position themselves as helpful, but they also drove revenue ahead of the busy holiday.
Why We Love It:
Function of Beauty texted customers who had an existing product subscription and encouraged them to add another. The 10% off discount combined with a free travel set was a great incentive to try another product. After clicking the text message link, subscribers could choose new products, take the quiz to customize it to their needs, and start their new subscription.
Why We Love It:
Bob’s Red Mill shared a delicious 4th of July-inspired pie recipe with their SMS subscribers. The text message linked to the recipe on the brand’s website, where shoppers could easily add ingredients to their online cart. The brand’s stand-out seasonal promotion opted for a fun brand awareness play that both drove website traffic, and helped subscribers “wow” their party guests with the perfect treat.
Why We Love It:
Aurate dazzled their SMS subscribers with their 4th of July discount promotion. The cheeky copy (“fireworks don’t outshine you”) was a clever way to tie in their sparkling jewelry. Later, the brand followed up with subscribers who hadn’t purchased yet and reminded them that they only had 24 hours left to use the discount.
Why We Love It:
Frisch’s celebrated the 4th of July with SMS subscribers by sharing their special Big Boy Bundle promotion. The restaurant included the time frame during which subscribers could take advantage of the deal, and let them know they could order it for carry out or drive thru.
Why We Love It:
MUJI used a sophisticated segmentation strategy in their series of Father’s Day reminders, driving seasonal revenue throughout the month. Before the holiday, the brand texted their curated gift guide to all subscribers. On Father’s Day, MUJI sent another campaign to their segment of subscribers who hadn’t shopped the sale yet to further incentivize non-purchasers, and drive last-minute holiday revenue.
Why We Love It:
Living in Yellow shared a roundup of 15+ gift ideas to inspire SMS subscribers’ Father’s Day shopping lists. The timely reminder (“only two weeks away”) created some urgency for subscribers to check out the list and get their gift in time. This non-promotional strategy positioned Living in Yellow as a helpful resource, and encouraged subscribers to explore more of the brand and their related content.
Why We Love It:
ChocZero helped SMS subscribers customize their Father’s Day presents by creating their own gift tins. The step-by-step text message format emphasized how easy (and fun!) it was to build their own perfect tin. ChocZero’s strategy is a great example of letting subscribers build their own gift, instead of taking a one-size-fits-all approach.
