texts we love
Discover how the best
brands use
text messages to engage mobile consumers & drive revenue.
Discover how the best brands use
text messages to engage mobile consumers & drive revenue.

Discover how the best brands use cart abandonment
text messages to engage mobile consumers & drive revenue.

This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy

TEXTS WE LOVE

Discover how the best brands use
text messages to engage
mobile consumers & drive revenue
Discover how the best brands use
text
messages to engage mobile
consumers & drive revenue
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Why We Love It:

Big Blanket Co. used a countdown timer sign-up unit effectively to market their own gift of time for new subscribers by offering free two-day shipping. The countdown to the holidays was on, and Big Blanket Co. shoppers were guaranteed to have their gifts delivered just in time. This provided an excellent opportunity for Big Blanket Co. to better understand their customers and how far out they started shopping for holiday gifts so they can better segment their audiences next year.

A SMS sign-up unit from Big Blanket Co. that uses a countdown timer
Big Blanket Co.
Why We Love It:

Customers were eagerly awaiting Lulu & Georgia’s anniversary sale offering 25% sitewide, and a countdown timer made it even easier for them to know exactly when to come back to the website and shop. Website visitors could become Insiders and get emails and texts to be notified of other sales or exclusive offers.

A countdown timer and SMS marketing sign-up unit on Lulu & Georgia's website
Lulu & Georgia
Why We Love It:

Jewelry retailer Catbird used a countdown timer sign-up unit to generate excitement around their collaboration with J.Crew. Hours ahead of the launch, consumers could sign up to get first access to the collection and a bonus welcome offer as a token of appreciation. The brand also subtly hinted that subscribers could expect more “perks” to come.. Catbird nailed creating that sense of urgency and excitement around an exclusive offering with immediate rewards for new subscribers.

Catbird's SMS marketing sign-up unit that features a countdown timer
Catbird
Why We Love It:

The Frye Company used a countdown timer sign-unit to let website visitors know their Semi-Annual Sale Event was coming up. If you were a new subscriber, you’d be alerted to shop the sale and save an additional 10% on your first purchase.

The Frye Company's countdown timer to encourage new SMS marketing subscriptions
The Frye Company
Why We Love It:

BEIS, a brand known for its travel accessories, came up with a smart strategy for their countdown timer sign-up unit. In addition to receiving exclusive sale alerts for the upcoming Black Friday, new subscribers also received a 15% discount on their first purchase. This move is likely to result in recurring purchases and an overall boost in customer lifetime value for BEIS.

A countdown timer to Black Friday deals from BEIS
BEIS
Why We Love It:

Boston Proper, a clothing retailer, enticed new subscribers with VIP access and 20% off their Memorial Day sale. With the countdown timer sign-up unit only having hours or minutes left, it created a sense of urgency for subscribers to enroll if they wanted the benefits of exclusive early access. They also used an element of social proof and scarcity by showing how many other people had already signed up for VIP access.

A SMS marketing sign-up unit from Boston Proper offering new subscribers 20% off
Boston Proper
Why We Love It:

Blenders Eyewear surely made website visitors’ eyes widen with their countdown timer sign-up unit that was counting down to a new drop. New subscribers would get first access to the latest eyewear collection and they would get a discount code for 15% off their next order. Talk about a win-win. With the right tracking in place, Blenders Eyewear would be able to better personalize SMS messages with product recommendations or retargeting campaigns.

A SMS marketing sign-up unit promoting early access to a new collection
Blenders Eyewear
Why We Love It:

UK-based skincare brand The INKEY List gave their customers the prime treatment during Prime Day with exclusive access and savings on custom kits. Members could pick their favorite tried-and-true products or take advantage of the discount to test out new lines. This limited-time deal was only for members, reinforcing the benefits of being a member and driving long-term loyalty.

An SMS marketing example from The INKEY List for Prime Day
The INKEY List
Why We Love It:

Protein-packed breakfast brand Kodiak Cakes dished out the savings using both SMS and email to get customers to take a bite out of their Prime Day deal of 20% off oatmeal variety packs. The SMS campaign included individual links to the featured products so customers could quickly buy their preferred product, or try something new at a discounted rate.

A Kodiak Cake SMS marketing example for Prime Day offers
Kodiak Cakes
Why We Love It:

Thread Wallets has redefined minimalist carry goods but wanted to maximize the savings for customers with their Prime Day deal of 50% off. They ensured customers knew about this amazing deal by using SMS and email to drive subscribers directly to their Amazon store, where they can do all of their shopping in one place.

An SMS message from Thread Wallets promoting Prime Day deals
Thread Wallets
Why We Love It:

CALPAK customers were already primed for finding deals on Prime Day, but instead of directing customers to Amazon, the brand ran an exclusive sale on their website, enticing customers with a limited-time offer of $20 off a purchase of $150. Customers still got a prime discount but could shop exclusive items on CALPAK’s site. By purchasing directly from the site, CALPAK could then re-engage these customers later with post-purchase or customer loyalty campaigns.

An SMS message from CALPAK promoting Prime Day offers
CALPAK
Why We Love It:

Marleylilly used the element of surprise to boost engagement and revenue from their 4th of July sale. They started with an enticing offer: 30% off everything on their website. Then, just as customers thought the sale was ending, Marleylilly extended the deal for another 48 hours. This move created a renewed sense of urgency for people who missed the initial offer to quickly take advantage of the extra time to shop.

An SMS message from Marleylilly promoting 30% off for 4th of July
Marleylilly
Why We Love It:

Paravel tapped into the summer vacation mindset by launching a sale on their top-selling luggage sets right before the 4th of July. They announced the sale a few days early and gave customers a full week to check out their curated selections. By setting a clear end date for the discount on July 6, Paravel made sure their eco-friendly luggage options stood out to summer travelers looking for quality gear.

A 4th of July SMS message promoting 20% off Paravel travel accessories
Paravel
Why We Love It:

Over the 4th of July, Peet's Coffee launched a subscription sale to make sure coffee lovers never run out of their favorite blends. The two-day promotion offered customers a discount on their first three subscription orders to help drive immediate sales. But it also laid the groundwork for long-term customer loyalty by setting up guaranteed repeat purchases.

A 4th of July marketing SMS message from Peet's Coffee
Peet's Coffee
Why We Love It:

Bulova added a colorful twist to their 4th of July savings event. Instead of launching a more traditional sitewide sale, the watch brand matched the theme of the weekend by only discounting their red, white, and blue models. The approach was a fun way to highlight a special selection of their watches while offering customers a great limited-time deal.

SMS message from Bulova promoting their 4th of July sale
Bulova
Why We Love It:

Blenders Eyewear treated their customers to an exclusive deal for the 4th of July: free shipping on any purchase, no minimum required. Shoppers had the freedom to choose any item(s) they wanted, without worrying about reaching a spending threshold. But they also needed to act fast—the offer was only available for one day.

4th of July marketing SMS message from Blenders Eyewear
Blenders Eyewear
Why We Love It:

Uncommon Goods went the extra mile to make sure their customers wouldn't be left empty-handed on Father's Day. They shared gift guides and shipping deadline reminders, and kept their promotions going until the last possible minute, knowing that the holiday might’ve snuck up on some people. On Father's Day proper, the brand playfully emphasized that digital gift cards are always a great option, too.

Father's Day text message from Uncommon Goods
Uncommon Goods
Why We Love It:

Bobo’s kept their messaging simple for Father's Day. Rather than launching a sale, the brand opted to share an easy (and delicious) gifting idea with their audience: replenishing dad's stash of beloved oat bars and snacks. The timing of the message—the week before Father's Day—was just right for anyone who still hadn't bought anything for their "oat-standing" dad yet.

Father's Day text message from Bobo's
Bobo's
Why We Love It:

Little Spoon launched a custom sign-up unit to help turn Father's Day gift-shoppers into email and SMS subscribers. They put their 20% off plus free shipping offer front and center, and included a Preference Collection form for new subscribers to specify their product interests. That way, the brand could personalize future campaigns and increase the likelihood of first-time buyers coming back to make second (and hopefully, third) purchases.

Mobile sign-up unit with Father's Day incentive from Little Spoon
Little Spoon
Why We Love It:

Ekster launched their sitewide Father's Day sale well in advance of the holiday. But then, they also unveiled a limited-edition color of their popular leather smart wallet, designed with the special occasion in mind. By announcing the exclusive item early—and highlighting their major discount in the same message—Ekster made sure their customers had plenty of time and motivation to shop.

Father's Day sale text message from Ekster
Ekster
Why We Love It:

Litter-Robot had a particular type of dad in mind when they launched their Father's Day deal: the Cat Dad. The brand offered a discount of $50 on specific Father's Day bundles, which included their popular self-cleaning litter boxes, along with some top-selling accessories and pet appliances. That way, shoppers could create the “purr-fect” set-up to spoil both the cat dads in their lives and their beloved furry companions.

Father's Day sale text message from Litter-Robot
Litter-Robot
Why We Love It:

Beachwaver used their browse and cart abandonment reminders to boost engagement and revenue during their Memorial Day sale. They strategically updated the messaging to highlight the final day to get 40% off their entire site. It was a simple yet effective change, but by emphasizing the limited-time nature of their offer, they created a greater sense of urgency for customers to shop immediately and take advantage of the deal before it expired.

Abandonment journey message from Beachwaver highligting their Memorial Day discount offer
Beachwaver
Why We Love It:

Since many people eagerly await Memorial Day sales to shop for summer clothing, The Normal Brand invited customers to check out their latest arrivals ahead of the long holiday weekend. Their message came at the perfect time for anyone considering buying a new outfit for the annual barbecues and outdoor gatherings coming up.

Memorial Day text message from The Normal Brand promoting the latest styles on their site
The Normal Brand
Why We Love It:

In honor of Memorial Day, Ritual Zero Proof offered customers a special discount on their Bar Cart Bundle. This limited-time deal was ideal for those interested in purchasing all five of the brand's award-winning non-alcoholic spirits, especially if they had plans to host or attend a get-together over the long holiday weekend.

SMS campaign from Ritual Zero Proof promoting their Memorial Day Bar Cart Bundle Sale
Ritual Zero Proof
Why We Love It:

To make the most of increased website traffic around Memorial Day, DW Home launched a custom sign-up unit to tease their upcoming offers and capture new subscribers. They incentivized opt-ins by promising to alert their SMS audience first when their deals drop. And they also created a special welcome journey for these new subscribers, to confirm their early access was secured.

DW Home's Memorial Day 2023 SMS sign-up unit
DW Home
Why We Love It:

Liquid I.V. went all out for Memorial Day, knowing that with summer approaching, people would need to stay hydrated. They offered customers a generous 25% discount to stock up on their favorite electrolyte drink mix flavors. But rather than announcing the sale to everyone at once, the brand gave their VIPs 24 hours of early access to shop the sale first—without the frustration of popular items selling out.

SMS campaign from Liquid I.V. announcing VIP early access sale to their Memorial Day
Liquid I.V.
Why We Love It:

In addition to encouraging early gift shopping for Mother's Day, Brilliant Earth made sure to send their audience timely reminders about shipping deadlines. By keeping customers in the loop about the last possible date to place orders, the brand effectively created a sense of urgency while also easing any worries about gifts not arriving on time for that special Sunday.

Mother's Day SMS campaign from Brilliant Earth
Brilliant Earth
Why We Love It:

Purity Coffee gave their audience a special Mother's Day treat: 10% off sitewide, plus free shipping. The brand first announced the sale through SMS in early May, ensuring that people had plenty of time to order "the gift of healthy coffee." Then, they continued promotions until midnight on Mother's Day, sending a mix of email and SMS reminders sent throughout the sale period to keep engagement and conversions high.

Purity Coffee
Why We Love It:

Momofuku made Mother's Day shopping a breeze with curated gift sets that allowed customers to bundle and save. Both options included a variety of the brand's most popular products, with one set created exclusively for Mother's Day and the other made just for noodle lovers. Either way, customers could give more gifts while spending less and treating the moms in their lives to the ultimate flavor experience.

Momofuku
Why We Love It:

Nanit knows that many of their customers are moms themselves, so they made their Mother's Day campaign all about offering them tangible support. The brand used their SMS channel to share postpartum wellness resources like their Venting Vault, a safe space to connect with other parents, and highlight their partnership with Saving Mothers. By engaging their community in an authentic and meaningful way, Nanit made sure the moms in their audience felt truly appreciated.

Nanit
Why We Love It:

Farmacy Beauty took a more organic and non-promotional approach to messaging their customers on Mother's Day. Rather than promoting a sale, they shared some of their favorite ways to celebrate the occasion. The list of ideas also included a subtle plug for their digital gift cards, reminding anyone who still hadn't purchased a gift that it wasn't too late to pamper the moms in their lives.

Farmacy Beauty
Why We Love It:

Rainbow uses AI Journeys to automatically personalize their triggered cart abandonment messages in real time. Instead of sending the same "Hey, you left something cute in your cart" reminder to everyone, Rainbow can now send each customer a unique text, just like the one Ruby got. With the help of AI, Ruby's message was tailored based on the specific products in her cart and was sent at the perfect time, based on her specific behavior patterns, increasing the likelihood of a conversion.

Rainbow
Why We Love It:

LIVELY uses the Attentive Copy Assistant to generate copy for their campaigns. Whether they need to send out last-minute comms or schedule multiple messages—like this one promoting popular styles that are selling out fast—the AI tool has proven to be a big time saver for them. It's like adding an extra member to their small but mighty CRM team, enabling them to craft on-brand SMS copy more quickly and easily.

LIVELY
Why We Love It:

If a new subscriber doesn't convert after opting in to HOKA's SMS program and receiving their welcome offer, AI Journeys automatically sends them a personalized follow-up message. Instead of sending the same coupon reminder to everyone, the AI tool generates a unique message for each subscriber. It goes beyond static content and can incorporate dynamic elements (like social proof) to create a sense of urgency and encourage subscribers to complete the checkout process.

HOKA
Why We Love It:

Megababe used Attentive's AI copy assistant to come up with ideas for their SMS campaign announcing the exciting news that their products are now available at Walmart. All they had to do was type in a few words, and within seconds, the tool generated a bunch of options for them. Then, they had the freedom to use the suggested copy as is or make a few tweaks—almost like having a teammate to brainstorm and riff on ideas with.

Megababe
Why We Love It:

Hot Topic uses Attentive Concierge™ powered by Attentive AI™ to make sure incoming messages are never left unread. When subscribers reply to campaigns or abandonment messages with comments like, "Yeah, but you don't have my size," conversational AI is there to help. It can recommend a nearby store or suggest other items available in the customer's size. AI-driven support via SMS not only extends the bandwidth of in-house CX teams, but it also improves response times and customer satisfaction rates.

Hot Topic
Why We Love It:

Labor Day is one of the last major sales events before BFCM. To make the most of the increased traffic to their website over the long weekend, JAXXON sent their SMS audience an AI-generated, multi-touch campaign. They announced the sale before the official holiday and then gave non-purchasers one last chance to grab the 20% off discount. JAXXON saved a ton of time and effort by using AI to analyze past performance data and determine the best timing, messaging, and target audience for their campaign.

JAXXON
Why We Love It:

ba&sh used AI to optimize engagement and revenue during their Spring/Summer sale. They kicked things off by inviting subscribers to check out must-have vacation looks on their website. Then, the AI tool analyzed ba&sh's past campaign performance to figure out how many more messages to send to maximize clicks and conversions. It also whipped up catchy, high-performing SMS copy and identified the right segments for each message.

ba&sh
Why We Love It:

Hot Topic wants their text messages to feel friendly rather than sales-focused. By using AI Journeys to personalize every message for each subscriber, the brand has been able to make their browse and cart abandonment reminders more dynamic and engaging. Instead of simply saying, "We saved your cart for you," these triggered messages now sound like a friend sharing a link and saying, "Hey, I think you'd love this. Don't forget to grab it."

Hot Topic
Why We Love It:

Anthropologie has a special sign-up unit for anyone who navigates to the wedding section of their website. It includes a preference collection form that asks shoppers to share if they're the bride, the mother of the bride, in the bridal party, or a wedding guest. That way, the brand can usher them to the right content and effectively engage them from the moment they opt in to SMS.

Anthropologie
Why We Love It:

With wedding season on the horizon, ReserveBar playfully encouraged their audience to "think outside the wedding registry" when shopping for gifts. The brand directed subscribers to check out their Wedding & Engagement Gift Guide, full of gift ideas for the happy couple, the wedding party, and even the reception.

ReserveBar
Why We Love It:

Knowing that Father's Day can be a sensitive time for some people, Uncommon Goods gave their customers the option to opt out of any holiday-related texts. They were also intentional about making sure that anyone who opted out still felt comfortable engaging with the brand during this time, by inviting them to come check out what's new on the site.

Uncommon Goods
Why We Love It:

Who doesn’t love a classic dad joke? The Vitamin Shoppe sent subscribers a playful message on Father's Day, offering them a discount on men's health items for one day only. While the copy didn't explicitly mention the holiday, the campaign was still a fun and effective way for the brand to celebrate the dads in their audience while also driving engagement and purchases.

The Vitamin Shoppe
Why We Love It:

SEIKO celebrated the next graduating class with a fun limited-time promotion: a free branded sticker pack with the purchase of any watch. Subscribers only had a week to take advantage of the offer, and they could only get the bonus item while supplies lasted, creating a sense of urgency for them to click through and shop immediately—before‌ maybe missing out. The brand also made sure to include the names of the watches featured in the GIF, in case people were interested in those particular models.

SEIKO
Why We Love It:

Utz texted their subscribers ahead of Memorial Day, encouraging them to stock up on chips, dip, and other snacks for the long weekend. They included a link to their store locator in the message, so shoppers could easily find Utz near them and get everything they needed to enjoy their unofficial summer kickoff festivities.

Utz Snacks
Why We Love It:

May in the UK brings not just one, but two, highly anticipated bank holidays. The Range leaned into the excitement around these extended weekends to promote their barbecues, accessories, and utensils—and inspire their customers to make a purchase and kick off the summer festivities early.

The Range
Why We Love It:

Marleylilly used Two-Way Journeys™ to make it easy for their customers to find the perfect gifts for the moms in their lives. After asking who someone’s shopping for and prompting them to reply with a particular keyword, the brand set up triggered replies with personalized picks for each type of mom.

Marleylilly
Why We Love It:

ELEMIS leads with empathy around Mother's Day by offering subscribers the option to opt out of receiving messages related to the holiday. But the brand also makes sure to keep those who've opted out updated on other special promotions and offers they may be interested in. That way, they can stay in the loop and still shop for themselves, if they need to stock up on essentials, or want to try out some new skincare.

ELEMIS
Why We Love It:

Kodiak Cakes sent their customers a short and sweet message on Earth Day, inviting them to learn about what inspires the brand to be "bigger than breakfast." When someone clicked through, they landed on a page all about Kodiak Cakes' conservation efforts and how that ties to their origin story.

Kodiak Cakes
Why We Love It:

Crocs used their SMS channel to build hype around their virtual Easter Egg hunt. Subscribers simply had to reply with the keyword "EGGHUNT" to join the fun and find discount codes ranging from 20% off to $150 off hidden all over Crocs' website. They encouraged everyone who signed up to start filling up their carts early, so they'd be ready to check out when they got the "Ready, set, go!" text.

Crocs
Why We Love It:

Color Wow decided to put the jokes aside on April Fools' Day and give their VIP subscribers early access to their best sale of spring instead. But the hair care brand still had fun with their campaign, including a punny discount code ("NOFOOL") and an eye-catching GIF in their message to emphasize the major discount and drive sales.

Color Wow
Why We Love It:

Cocofloss caught their customers' attention on April Fools’ Day with a "spicy" take on their beloved floss: instant noodles-flavored. The kicker? The limited-edition collection of savory flosses was actually real and only available for one day. The unexpected campaign created a sense of urgency for people to shop and be one of the lucky few to get their hands (or should we say teeth) on the rare item before it sold out.

Cocofloss
Why We Love It:

When Thread Wallets dropped their spring collection, they sent customers a message encouraging them to come check out what's new. To make sure the message really caught people's attention, the brand included an eye-catching GIF showcasing some of the fresh new items available. That way, if someone saw a product they liked, they might be more inclined to click through and buy it immediately.

Thread Wallets
Why We Love It:

Third Love encouraged customers to celebrate the much-anticipated change of seasons by treating themselves to some fresh new bras. Rather than offering a discount code or other shopping incentive, the brand tapped into the annual tradition of spring cleaning. The timely message was a fun and effective way to inspire an "out with the old (bras), in the new (better ones)" mindset and drive purchases.

ThirdLove
Why We Love It:

Lunya wanted to make sure that anyone who waited too long to do their Valentine's Day shopping could still get thoughtful gifts for their loved ones on time. With only a few days left before the 14th, the brand reminded subscribers about their cupid-approved digital gift cards. They also invited subscribers to shop in-person for personalized guidance (and complimentary gift wrapping, of course).

Lunya
Why We Love It:

The INKEY List made Valentine's Day all about their rewards members, surprising them with an extra 500 points added to their account. This was a genuine and tangible way for the brand to show gratitude to their most loyal customers while encouraging them to keep coming back for more.

The INKEY List
Why We Love It:

To celebrate Galentine's Day, ELEMIS encouraged customers to treat their besties—and themselves—to some luxurious skin and body care products. The free gift with purchase offer added an extra layer of excitement for shoppers. But it was also a creative way for ELEMIS to drive both sales and word of mouth.

ELEMIS
Why We Love It:

With a few weeks left before Valentine's Day, Catbird showcased their personalized jewelry options, inspiring customers to add a personal touch to their already special gifts. The brand also created a sense of urgency by reminding interested shoppers to place their orders by the next day. That way, they could guarantee that their engraved gifts would arrive in time for the big date.

Catbird
Why We Love It:

McConnell’s knows that Valentine's Day isn't just about exchanging gifts. It's also about making sweet memories with our loved ones. To help create these special moments for their customers, the ice cream company used geo-targeting to invite local subscribers to swing by a nearby scoop shop. There, they could enjoy a Valentine's Day cupcake (complete with house-made pink whipped cream) for a limited time.

McConnell's Fine Ice Cream
Why We Love It:

MATE the Label found a fun way to stand out and drive sales on Valentine's Day: sending their subscribers a message with an eye-catching GIF highlighting their collection of bright red comfy clothing. They also turned the marketing moment into an opportunity to organically promote their commitment to sustainable fashion with a clever line of copy (“spread love, not chemicals”).

MATE the Label
Why We Love It:

To celebrate Valentine's Day, Revel Nail promoted their selection of love-inspired products, including a dip power set, coordinating shades, and press-ons. They gave their subscribers plenty of time to shop, messaging them weeks before the official holiday to maximize engagement and revenue. They also included two different offers in their message to encourage more purchases.

Revel Nail
Why We Love It:

Every Man Jack sent customers a special offer to help them spruce up for Valentine's Day: the chance to get a free cologne with any purchase over $50. Not only did this encourage people to click through and shop immediately, but it also gave them a way to add an extra touch of sophistication to their Valentine's Day plans.

Every Man Jack
Why We Love It:

Brilliant Earth played matchmaker to help subscribers find the perfect gifts for their Valentines while sticking to their budgets. The brand used Attentive’s Two-Way Journeys™ to ask subscribers how much they were looking to spend, then responded with a link to specific recommendations within their price range.

Brilliant Earth
Why We Love It:

It’s easy to run into almost any store on Valentine’s Day and pick up a last-minute gift. But 1-800-Flowers wanted to save their customers the stress, encouraging them to plan ahead and pre-order their bouquets to arrive at the perfect time. The brand also included a discount code for shoppers to use on their purchase to help incentivize clicks and conversions.

1-800-Flowers
Why We Love It:

Sugarfina took advantage of increased traffic to their website leading up to Valentine’s Day by launching a custom sign-up unit. The colorful design featured one of their special-edition candy boxes, which was a fun yet effective way to capture shoppers’ attention and convert them into email and SMS subscribers.

Sugarfina
Why We Love It:

MUJI takes a subtle but effective approach to celebrating holidays with their SMS audience. On Halloween, the brand treated their subscribers to a not-so-scary surprise—the chance to get $31 off their orders of $120 or more for a very limited time—creating a sense of urgency for them to shop on October 31.

MUJI
Why We Love It:

Cozy Earth checked in with their audience in mid-January to see how their resolutions were going. They asked customers to share their progress, then used Attentive's Two-Way Journeys™ to offer a few words of encouragement based on their responses. Whether someone said "YES" or "NO" to sticking with their resolutions, they got a special offer as motivation to keep going.

Cozy Earth
Why We Love It:

To celebrate their sustainability milestones in the New Year, Aurate sent their SMS audience a short and sweet text report recapping their biggest wins. The brand made sure to emphasize the role their customers played in making a positive impact, inviting them to continue shopping and being a part of their journey.

Aurate
Why We Love It:

APL tapped into the New Year's tradition of popping open a bubbly beverage to promote their Metallic Champagne Running Shoe. The brand paired their message with a fun GIF showing off the sleek design of the celebratory colorway, capturing people's attention and inspiring them to add a touch of glamor to their shoe collection.

APL
Why We Love It:

MATE the Label came up with a clever plan to reduce their inventory before moving warehouses in the new year: asking customers to help lighten the load by doing some shopping. The brand announced they were having a major sale at the end of December and kept their promotions going into January, nudging non-purchasers with reminders along the way.

MATE the Label
Why We Love It:

Farmacy Beauty launched a subscription sale to help customers save big and simplify their beauty routines. The limited-time offer gave them the chance to lock in an increased discount "for life" by opting into auto-delivery before the end of the year.

Farmacy Beauty
Why We Love It:

Only Curls took a moment during the busy holiday season to thank their customers and reflect on their growth. In a heartfelt message, the founder expressed gratitude for the support of their "curly family" and teased exciting plans for the year ahead. Customers were invited to reply directly to the message and share their thoughts and ask questions, fostering a sense of community.

Only Curls
Why We Love It:

DUSK kicked off their "Big Winter Sale" with exclusive early access for their SMS subscribers. Eager shoppers had the chance to beat the rush and ring in the new year with stylish home decor at a great price. But they only had limited time to take advantage of the head start, creating a sense of urgency for them to shop immediately and avoid missing out on their favorite finds.

DUSK
Why We Love It:

The INKEY List tapped into the post-holiday spirit by offering their customers "one final gift" a few days after Boxing Day. In a delightful twist, the brand hid three of their best-selling products on their website with a 30% discount, gamifying the shopping experience for their subscribers.

The INKEY List
Why We Love It:

Happiest Baby wanted to bring the gift of peaceful sleep to parents everywhere with their Boxing Day campaign. Their clever message invited customers to "check out before the clock strikes 12" to get 40% off the brand’s popular smart bassinet. They also included an exclusive BOGO deal on accessories, like fitted sheets and swaddles, to help parents shop for essential baby items while saving big.

Happiest Baby
Why We Love It:

ILIA Canada launched a three-day Boxing Day Event to wrap up the holiday season and celebrate the new year on the horizon. On December 26, the clean beauty brand gave customers 20% off everything on the site, so they could stock up and refresh their makeup bags. But they only had until the 28th to shop, which created a sense of urgency for people to click through and purchase.

ILIA Beauty
Why We Love It:

Emma Sleep announced their Boxing Day sale ‌two days early, on Christmas Eve, to maximize engagement and revenue from the promotion. Their playful message encouraged customers to "get ahead of Santa" and take advantage of the major discount, plus free shipping.

Emma Sleep
Why We Love It:

L'Occitane customized their Boxing Day promotions based on their Canadian subscribers’ preferred language. Everyone got the same offer: 50% off, plus a free gift with orders over $85. But the French-speaking segment was excluded from the English version and instead received the same message in French, as required by SMS compliance laws in Canada.

L'Occitane
Why We Love It:

Onnit's customers love their limited-edition “Legend Bells” featuring fun and frightening monster-inspired designs. Onnit leveraged Attentive's "Has Replied Keyword" feature to promote the collection, which allowed them to directly message hundreds of customers who had previously asked about kettlebells. In tandem with Onnit's vibrant imagery, their campaign drove over $15K in revenue without featuring any discounts.

Onnit
Why We Love It:

Love Wellness uses snippets from five-star reviews in their SMS campaigns to garner interest in specific products. It's a smart strategy, especially given how open and honest their customers are about their experiences. By sharing these real, unfiltered quotes with their subscribers, the brand can creatively highlight the effectiveness of their products to get people interested, clicking, and shopping.

Love Wellness
Why We Love It:

Our Place used Two-Way Journeys™ to proactively answer some common questions about their cast-iron Perfect Pot®. After replying with a keyword to ask a particular question, subscribers get a triggered message with a quick but helpful answer in response. The conversational message gives Our Place's customers a chance to get more information about the product before converting, so they can feel more confident when making a purchasing decision.

Our Place
Why We Love It:

Farmacy Beauty tapped into the spooky season spirit to promote their popular Green Clean cleansing balm—the perfect product for Halloween enthusiasts. They sent their customers a playful message touting the balm’s benefits, namely, its ability to effortlessly remove even the boldest of makeup looks. They also included a real customer review celebrating the product's effectiveness, showing why it’s worth buying for Halloween, but also for every other day of the year.

Farmacy Beauty
Why We Love It:

ELEMIS launched a Halloween giveaway to convert their website visitors into SMS subscribers. The brand customized their sign-up unit to capture the attention of browsers, daring them to opt in to SMS for a chance to win. They also included a Text-to-Join keyword to make sure anyone who was already on their SMS list could get in on the fun, too. After someone entered the giveaway, they received a triggered text message with a discount code they could use to shop in the meantime.

ELEMIS
Why We Love It:

In their "Crafted For Life" campaign, Birkenstock ties real customer stories to the everyday functionality of their shoes. The video series highlights how Birkenstocks are crafted to last, and how their customers have worn different styles to express themselves through all walks of life. The brand used their SMS channel to share each story with subscribers, and encourage them to learn more about their mission and values.

Birkenstock
Why We Love It:

Marleylilly customized their triggered post-purchase message for Black Friday/Cyber Monday to help turn seasonal shoppers into loyal customers. The brand thanked recent buyers for shopping during their Cyber Week sale, then invited them to join their rewards program and earn major perks during the holiday season (and after).

Marleylilly
Why We Love It:

ELEMIS updated their customer winback journey for the holiday shopping season. They used the message to highlight their BFCM promotions, encouraging these once-active shoppers to come back and shop the brand's biggest sale of the year. At the end of the message, they also invited recipients to respond directly if they had questions or needed help with anything.

ELEMIS
Why We Love It:

Casely sends triggered price drop notifications to subscribers when an item they've looked at or added to their cart becomes available at a lower price. If cost is the main reason someone doesn't complete their purchase initially, a timely alert could convince them to convert ASAP, so they don’t miss out on a great deal.

Casely
Why We Love It:

As subscribers were shopping around for stocking stuffers on Cyber Monday, Casely sent a cart abandonment reminder to re-engage potential customers. The brand paired this message with their Black Friday sale, incentivizing these high-intent shoppers to convert without offering an additional discount. Plus, with the personalized link bringing them back to the product they had their eye on, shoppers could easily pick up where they left off and make a purchase.

Casely
Why We Love It:

Astrid and Miyu used Two-Way Journeys™ to act as a personal shopper for their subscribers, helping them choose the perfect gift for their loved ones (or themselves). After establishing who they were shopping for, subscribers could share their recipients’ preferred style to get a personalized recommendation. The conversational message helped subscribers quickly cross gifts off their list while capturing valuable zero-party data for the brand.

Astrid & Miyu
Why We Love It:

The INKEY List launched a Spin-to-Win sign-up unit around Black Friday and Cyber Monday to grab shoppers' attention and encourage conversions with a fun reward. Visitors could spin the wheel to win up to 25% off their order. After opting in to both email and SMS, the brand automatically sent subscribers a welcome message with their discount code. The gamified experience also helped The INKEY List grow their subscriber base.

The INKEY List
Why We Love It:

To better understand their shoppers’ unique needs and interests—and deliver value from Day 1—Knix added a preference collection form to their mobile and desktop sign-up units. The form prompts new subscribers to share what they're looking for by selecting one of the brand’s core categories from a drop-down menu. Then, Knix uses those insights to personalize their future campaigns.

Knix
Why We Love It:

Knix uses MMS for big splash moments—like when they announced the launch of their new WingWoman Bra. The brand discovered through A/B testing that their audience converts at a higher rate when receiving multimedia messages. Now, Knix opts for MMS when they have key launches or core product updates, or when they feel like adding a visual component to their campaign will boost performance.

Knix
Why We Love It:

Certain states have a back-to-school sales tax holiday, when clothing, footwear, backpacks, notebooks, pencils, and other items are all tax-free for a period of time. To help parents, teachers, and students save on new shoes for the year, Shoe Carnival used geo-targeting to remind customers in those states—like Florida—to take advantage of the tax break.

Shoe Carnival
Why We Love It:

Catbird likes to send their VIPs exclusive rewards through SMS—like early access to promotions and product launches. When they released a limited edition batch of ruby necklaces, loyal customers got the chance to shop the special collection before anyone else. Strategies like this help Catbird nurture relationships with their customers and increase their lifetime value.

Catbird
Why We Love It:

Sweaty Betty knows that black leggings are one of their customers’ closet staples. It’s a style that their shoppers tend to purchase multiple times. The activewear brand tapped into this universal appeal by promoting a new workout essentials product drop—including plenty of black leggings.

Sweaty Betty
Why We Love It:

Fashion brand ba&sh used Attentive's Two-Way Journeys™ to collect customer preferences during the busy summer travel season. The conversational campaign asked subscribers to share which type of clothing they're interested in purchasing and packing for a trip. This strategy gives the brand psychographic profile insights to segment customers and engage them with relevant, targeted offers in the future.

ba&sh
Why We Love It:

Fashion brand ba&sh weaves Attentive Concierge™ into their triggered welcome flow to say "bonjour" to new subscribers and personally deliver their opt-in offer. This approach makes sure customers are getting a truly inviting and personalized experience from their very first SMS interaction with the brand.

ba&sh
Why We Love It:

Retail brand Monsoon uses SMS to remind their loyalty program members when they have reward vouchers available. They also let them know about limited-time point schemes to encourage them to make their next purchase soon.

Monsoon
Why We Love It:

Retail brand Monsoon created a customized sign-up unit for shoppers who navigate to their children's clothing page. They also added a preference collection form to confirm which product categories they're most interested in. This approach allows the brand to gather key insights to use for personalization while also growing their email and SMS lists.

Monsoon
Why We Love It:

Beauty awards create huge demand for certain products. When ELEMIS took home 6 titles at the 2023 CEW UK Beauty Awards, they shared the news with their SMS audience. The non-promotional text message invited their subscribers to celebrate by buying (and trying) some of the winning items.

ELEMIS
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