Attentive Announces the Next Step in Journeys, a Better Way to Send In-the-Moment, Personalized Text Messages

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Product News
Published on
May 13, 2020
Written by
Lisa Khoury
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Journeys helps you build brand loyalty and drive more revenue by sending personalized, in-the-moment text messages throughout your customer’s lifecycle.

As a marketer, you know the importance of keeping customers engaged throughout their consumer lifecycle. As more shopping moves online, brands that can send in-the-moment messages triggered by their customers’ shopping and purchasing behaviors will keep those customers engaged and increase revenue.

That’s why we’re excited to announce new enhancements to Journeys, Attentive’s solution for automating the way brands reach their customers with timely and behavior-based text messages that encourage two-way interaction.

Convert browsers into buyers

Cart abandonment and browse abandonment result in lost revenue, so imagine if you could reach a shopper with a timely reminder to come back and complete a purchase. 95% of text messages are opened within 3 minutes, making abandonment text messages a powerful and effective way to re-engage your customer. Journeys gives you the tools you need—automated, in-the-moment text messages triggered by abandonment behaviors—to encourage a consumer to complete a purchase. On average, Attentive’s clients see a conversion rate of 19% for cart abandonment and 10% for browse abandonment text messages.

Build customer loyalty

Journeys helps turn subscribers into loyal, repeat customers by sending timely, activity-based text messages, such as product recommendations or loyalty program invitations. Returning customers are a highly valuable and engaged audience, generating 25% or greater revenue per online visit. By building a post-purchase text messaging journey that incentivizes their next purchase, you can automatically drive more revenue for your brand while keeping subscribers engaged.

Improve your messaging strategy

As your business grows, you need a text messaging strategy that scales with that growth. What works for one group of customers today might not work as well for another tomorrow. Journeys helps you capture and analyze data so that you can define your target customer segments, understand your customers’ behavior, and tailor your messages to resonate specifically with them depending on where they are in the purchasing process.

Journeys allows brands to effectively engage and provide value to consumers at multiple touch points throughout the customer lifecycle, whether they’re a first-time visitor or a loyal subscriber. Being able to speak with consumers on a personalized, two-way basis is where B2C communication is heading, and Attentive’s Journeys is paving the way for that.

Brian Long
Co-Founder & CEO, Attentive

Brands are seeing the value of leveraging Attentive’s Journeys to automatically send in-the-moment, personalized text messages that drive immediate action.

Journeys gives me the ability to stay engaged with consumers across the entire customer lifecycle. We use it to send browse & cart abandonment and post-purchase text messages. Our ROI has been incredible—we’ve been thrilled with the results.

Julian Quintaes

Read PAWZ’s case study to learn more about their success with text message marketing from Attentive.

Ready to drive more revenue with Journeys? Reach out to Attentive’s Client Strategy team, or request a demo to get started.

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