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ATTENTIVE vs. POSTSCRIPT
Why choose Attentive over Postscript?
Selecting the right marketing platform can be challenging. We've made it easier.
Explore the differences between
Attentive and Postscript
Learn how our innovative, AI-powered solution and strategic guidance
will help propel your brand's success
AI that’s revolutionizing the industry
Visionary AI
We've spent years developing our AI technology, which means our platform is built on 2T+ datapoints and offers diverse AI tools that help you target audiences more accurately and create truly 1:1 personalized experiences.
Maximize performance and revenue
Our strong AI foundation has helped customers optimize conversions, boosting purchases made by 80-100%.
Pioneering industry standards
We're not stopping here. We plan to keep pushing the boundaries of AI by building a world-class engineering team and continuously improving performance and efficiency to drive even better results.
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AI products
High-performance tools like AI Journeys, Identity AI, Brand Voice AI, and many more
Four AI features similar to existing, in-market offerings
AI performance
Customers achieve 40% average increase in multi-channel campaign revenue with AI Pro
Nascent AI products seeing lower returns
AI innovation
$30M invested in 2024 alone; 300% increase in AI engineers
Smaller engineering team, fewer resources to scale
Enterprise-grade solution
Unmatched reliability and scale
Attentive excels during peak periods like BFCM with deliverability tools and services that ensure messages are delivered, with no other vendor matching our reliability and scale.
Focus on compliance and security
Our platform is designed with rigorous testing, multiple sending partners, and a heavy focus on compliance and application security, providing peace of mind every step of the way for our customers.
Customized solutions
Attentive offers significant customization options tailored to enterprise requirements, from specific features to double the number of complex integrations as Postscript.
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Enterprise experience
Extensive, with proven strategies and best practices
Primarily works with smaller brands
Compliance and security
Rigorous measures & focused expertise
Less equipped, with a poor track record in compliance
Customization and support
High customization & support for complex needs from a large team
Tools for more simple SMS use-cases
Reliability and scalability
Best-in-class SMS & email deliverability, with brands sending 2.2B+ text messages over Cyber Week
Unreliable when it matters; hours of delays during peak periods like BFCM
Sending partners
Multiple sending partners & robust infrastructure
Uses 1-2 sending partners
Expertise and support
Proven expertise
With more than eight years of mobile messaging experience and over 1,000 messaging experts, we provide extensive resources to help launch, support, guide, and optimize.
Exceptional support
Our dedicated team of 300+ client strategy experts provides premium service and support with an average response time of less than 20 minutes, resulting in a 9.8/10 customer satisfaction rating.
Strategic partnership
We focus on mutual successes, providing strategic vision and data-driven decisions to enhance the effectiveness of your campaigns.
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Enterprise experience
8+ years with 1,000+ experts
Less experience, much smaller team
Customer support
300+ dedicated CS team, <20 mins response time
<300-person company, with limited support as brands grow
Partnership
Long-term strategic partner
More of an SMS vendor built for short-term
Program performance
Brands achieve+27% CVR on campaign messages,+ 36% CTR on triggered journeys, &-22% opt out rates
No specific CS performance metrics mentioned
Resources
Extensive resources, playbooks, webinars
Basic & limited resources available
Leader in mobile messaging
Proven experience
Brands using our mobile-first platform have sent over 90 billion messages over nearly a decade, demonstrating our deep experience and reliability in the field.
Innovative tools
We provide unique features like our patented two-tap mobile technology and over 30 list-growth tools to boost engagement and marketing effectiveness. Our Enhanced Attentive Tag uses mobile-optimized identity resolution to deliver 20% additional abandonment revenue and 7% more subscriber capture.
Comprehensive data handling
We handle over 2 trillion datapoints, making sure that a secure and robust data environment supports your mobile marketing campaigns.
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Messaging scale
90B+ messages sent by brands to date
Significantly fewer messages sent
Data
15 PB+ of data
Not specified
List growth tools
Patented two-tap mobile technology & 30+ list growth tools
Nascent growth tools
Multi-channel messaging
All-in-one platform
Attentive combines SMS, email, and AI-driven tools in one platform, providing a unified customer view and enhanced efficiency. AI Pro's four integrated features optimize messaging across both channels, delivering 20% lift in cross-channel abandonment journeys.
Cost and time efficiency
With Attentive, orchestration across multiple channels leads to significant savings in both time and costs, optimizing your marketing budget.
Enhanced data insights
Our platform's ability to manage unified data across channels results in more accurate attribution and deeper insights, improving campaign effectiveness.
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Channel integration
SMS, email, & AI in one platform
Offers SMS only
Data management
Unifies customer data across channels for improved personalization
Siloed data, risk of double-messaging
Efficiency
Saves time & costs with all-in-one platform
Takes time & increased costs managing multiple platforms
Attribution accuracy
More accurate with multi-channel
Risk of double attribution
Reporting and insights
Multi-channel, unified reporting
Single-channel, siloed reporting
Discover why Eighth Generation chose Attentive
Why Wanderer Bracelets chose to move from Postscript to Attentive
140%
More revenue since moving from Postscript to Attentive
“I thought choosing an SMS platform based on price wouldn’t impact our performance because to me, they can all do the same thing. Even at a lower price point, Postscript just wasn’t worth the stress.”
Brett Kozimor, Managing Partner
Leading brands choose Attentive over Postscript
Attentive is ideal for businesses looking for a strategic partner and a high-performance, scalable AI marketing platform.
For businesses looking for a basic SMS-only solution, Postscript might be a good option.
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