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ATTENTIVE vs. Klaviyo
Why choose Attentive over Klaviyo?
Selecting the right marketing platform can be challenging. We've made it easier.
Explore the differences between
Attentive and Klaviyo
Choose an enterprise-grade solution with close to a decade of mobile
experience to ensure your messages always engage and connect
with your audiences
High-performance AI
Advanced tools that keep getting better
Boost subscriber recognition by 20% and revenue by 200%. Our platform identifies visitors across multiple channels for complete audience visibility.
Performance that makes a difference
AI-powered technology delivers 20X ROI on cart abandonment and 40% higher campaign revenue across SMS and email. Unified profiles combine identity and behavioral data for precise targeting at the perfect moment.
Commitment to innovation
We’re tripling the size of our AI engineering team to enhance the performance of our technology and help our customers drive more revenue and better results.
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Data training
AI models trained on 3,000T+ high-quality datapoints from major brands
AI models trained on datasets from smaller brands
Efficiency
Processes & analyzes data in real time for optimal performance
Slower, needs 4-5 sends to analyze & process data
Impact
Proprietary AI that drives performance
AI tools that save time & drive efficiency
Enterprise-grade solution
Robust compliance and security
Our compliance tools are built to protect your data and programs from costly litigation so you can focus on your campaign's success.
Scalable and reliable infrastructure
Our platform is designed to scale with you and handle the busiest times—like BFCM—so you’ll always have peace of mind.
Purpose-built deliverability
We created our email infrastructure from the ground up so your messages reach inboxes consistently and maintain a trusted sender reputation.
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Reliability
Proven scale, deliverability, & reliability during BFCM
Track record of 3 major issues during BFCM
Infrastructure
Multiple sending partners, built for high volume
1-2 sending partners, risky when things go wrong
Compliance
Robust compliance tools, including audit trails, fuzzy opt-outs, known litigator suppression, & ADA checks
Rudimentary compliance tools, including no ADA checks & a litigator tool that was only released in 2024
Strategic expertise and support
Expert guidance at every step
With a strategic vision and focus on data-driven decisions, our experienced team is dedicated to making sure your campaigns are always successful.
Dedicated channel expertise
Our in-house deliverability team brings 50+ years of combined experience to give you real expertise rather than ticket-based help.
Responsive and resource-rich
Get what you need when you need it with our less than 20-minute average response time and access to extensive resources based on proven strategies.
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Experience
Trusted partner with experience scaling complex programs
10+ years working with smaller brands
Channel expertise
Hyper-specialized team in the most performant channels
Now a CRM with added-on channels rather than true specialization
Support
<20 mins average response time with a 98% customer satisfaction score
Unreliable when it matters, long wait times for simple requests
Leader in mobile messaging
Reliably reach your audience
Make sure your marketing messages consistently reach your audience and have long-term relevance by choosing a mobile-optimized platform.
Rapid growth, secure platform
Experience the fastest list growth in the industry. Our patented two-tap technology has captured over 2B sign-ups across email and SMS while making sure customer data remains secure and protected.
Proven track record
With 90B+ messages sent and more than 2T+ datapoints, our robust platform demonstrates a proven capacity to handle extensive marketing demands.
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Expertise
Pioneered the SMS marketing industry nearly a decade ago
Email-focused; only released SMS four years ago and has now rebranded
as CRM
Innovation
Leading the industry with innovative technology such as RCS/RBM
Investment gap limits market position, customer service, & brand relevance
Message volume
90B+ messages sent & counting
Fewer messages sent as product launched in 2020
Multi-channel messaging
Consolidated data
Our all-in-one platform makes true cross-channel coordination easy with a single composer and universal segments across channels. You’ll spend less time managing tools and more time driving performance.
More revenue opportunities
Customers who switch their programs to our platform see an increase in both triggered email and triggered SMS revenue.
Better engagement
A 20% increase in identified subscribers provides the foundation for hyper-personalized messages and more effective channel strategies that drive engagement
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Identity
Our data-backed identity solution accurately recognizes more visitors, improving the number of relevant messages & boosting revenue
With no standalone identity solution, relies on email-based identification, which may be less accurate
Attribution
Flexible & customizable attribution windows
Uses last-touch attribution
Hear from customers who’ve made the
switch from Klaviyo to Attentive
56%
Higher total revenue since moving from Klaviyo to Attentive
“Our programs are now more intelligent, more timely, and ultimately far more effective thanks to the way Attentive powers automation.”
Sarina Vanmali, Director of Marketing
3x
Greater CTR in emails since moving from Klaviyo to Attentive
"In the first month, our click-through rate nearly doubled and it was because we were able to get out that email at a much quicker rate."
Alex Casey, E-Commerce and Growth Manager
32%
Higher CTR since moving from Klaviyo to Attentive
“I found that anything Klaviyo did, Attentive just did it better and then they offered even more. So, I’m very happy with the switch.”
Vivian Luong, Director of
Digital Marketing
Leading brands choose Attentive over Klaviyo
Attentive is ideal for businesses looking for a strategic partner and a high-performance, scalable AI marketing platform.
For brands looking for a CRM with supplementary SMS, Klaviyo might be a good fit.
Interested in learning more?
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