Which platform is right for your team?
Klaviyo helps teams manage email, SMS, and CRM workflows. Attentive helps brands make SMS and email work harder together with better shopper recognition, connected customer behavior, and hands-on support.
Choose from flexible pricing based on:
- The number of messages you send
- The size of your subscriber list
.svg)
.svg)
.avif)
.avif)
What the right marketing platformÂ
protects and improves
Bringing SMS and email together should help you recognize more shoppers, coordinate channels, understand costs, and protect the SMS performance you already have
Identify more shoppers when they’re ready to act
Personalization starts with recognition. Attentive helps brands identify more shoppers across devices, sessions, and channels with our server-side tag and mobile-first identity foundation, which means more triggered journeys reach the people they were built for.
Make SMS and email work better together
Migrate with more confidence
Choosing a platform isn’t just about features. It’s also about whether your team has the support to migrate, protect deliverability, improve strategy, and keep growing after launch. Attentive gives teams hands-on guidance so the move feels practical, not overwhelming.
Get your messages seen, not just sent
Getting a message delivered is only part of the job. Attentive helps brands improve visibility and performance with deliverability support, compliance tools, and two-tap™ mobile technology.
Use AI that acts on customer behavior
Help marketers move from static journeys to more personalized decisions across SMS, email, RCS, and push with AI that supports better timing, stronger relevance, and more revenue-driving messages without adding more manual work.
Brands are seeing stronger results after
switching to Attentive
.png)
.png)
.png)
“Our programs are now more intelligent, more timely, and ultimately far more effective thanks to the way Attentive powers automation.”
Sarina Vanmali
Director of Marketing, YoungLA
increase in recognized subscribers
more net-new email subscribers
more email campaign revenue with AI Pro
Choosing between Attentive and Klaviyo
Klaviyo is a strong fit for teams that want broad email and CRM workflows.
Attentive is built for brands that want SMS and email to drive stronger performance together.
What to compare | Why it matters |  |  |
Shopper recognition | More recognized visitors means more browse, cart, and lifecycle journeys can send | More recognized visitors means more browse, cart, and lifecycle journeys can send | Strong profiles and segmentation, especially for known shoppers and email-led ecommerce workflows |
SMS and email together | SMS and email should share customer behavior so each channel can make the next message more relevant | Connects SMS, email, RCS, and push so behavior in one channel can improve timing, targeting, and performance across the full program | Supports multiple channels, with many teams using Klaviyo as an email-led hub |
Migration and scale | Switching platforms should feel like a step forward, not a risk to revenue or deliverability | Supports migration planning, warm-up, channel strategy, and ongoing performance guidance | May be a better fit for teams that prefer to self-manage their existing setup |
AI that drives action | AI should help your team decide who to reach, when to send, what to say, and which channel to use | Attentive AI™ uses agentic AI to help marketers act on customer behavior across channels | Klaviyo AI supports workflow efficiency, content creation, segmentation, and analytics |
Message visibility | Messages need to get seen, not just sent—especially as inboxes and filters change | Built around SMS deliverability, email inbox placement, compliance support, and two-tap™ mobile technology | Offers deliverability tools and compliance features, with setup and support varying by program |
Compliance confidence | Cross-channel programs need guardrails that help teams send responsibly | Includes SMS-specific safeguards such as quiet hours, opt-out handling, known-litigator suppression, audit trails, and compliance guidance | Includes compliance tools for email and SMS; teams should confirm coverage for their specific program needs |
Partnership and support | The platform matters, but so does the team helping you get value from it | More recognized hands-on support for onboarding, migration, deliverability, strategy, and long-term growth visitors means more browse, cart, and lifecycle journeys can send | Self-serve model with support and services available depending on plan and needs |
Pricing predictability | Messaging costs should scale with usage, not surprise teams with profile tiers, credits, or unused capacity | Transparent, usage-based pricing aligned to exact volume | Pricing can vary based on profiles, message volume, plan structure, and add-ons, so teams should confirm how costs scale |
RCS leadership | As RCS grows, teams need the ability to test, route, and improve messages across SMS and RCS | Powers 60% of US RCS volume, with tools built to help teams improve visibility and performance across SMS and RCS | Supports RCS with capabilities and flexibility that may vary by program setup |