Speedy Marketing Campaign Calendar

Spend less time analyzing and more time getting creative with this marketing calendar full of seasonal, top-performing campaign ideas.

EMEA
CA
APAC
US
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October 14, 2024

Thanksgiving

Celebrate Thanksgiving by saying "thank you" to your loyal subscribers. Offer them a limited-time perk (like free shipping or gift with purchase). Pro tip: Shoppers are most likely to convert at 5pm, as they kick back after dinner.

Browse More Seasonal SMS Campaigns ↗

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Time to put on stretchy clothes, spread out on the couch, and do a little browsing to recover from all the 🦃 

We're saying thank you for subscribing with {OFFER}, TODAY ONLY! Shop now: {LINK}

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Send subscribers a personalized email ahead of the holidays with user-generated content highlighting your seasonal items. It’ll help shoppers get inspired and plan for their celebrations.

CA
February 17, 2024

National Random Acts of Kindness Day

National Random Acts of Kindness Day

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Global
February 14, 2024

Valentine’s Day

It’s easy to run into a store on Valentine’s Day and pick up some chocolate. But it’s just as easy (and less stressful!) to buy gifts early. Help your customers plan ahead by sending a reminder to pre-order gifts for delivery on Valentine's Day.

See Real-Life Valentine’s Day Examples ↗

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Don't wait till the last minute! Pre-order your gifts now and relax—we'll handle the rest. Just get ready to impress your special someone 🎁💕

Shop now: {LINK}

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Send a gift guide email with recommendations for different personas (like their partner or friend). If they don’t make a purchase by the shipping cut-off, send an SMS campaign encouraging them to make sure their gifts arrive in time by ordering now.

Global
December 31, 2024

New Year’s Eve

Personally thank your subscribers for their loyalty and take a moment to reflect on your brand's growth. Send a message from your founder expressing your appreciation to foster community, and invite them to reply with their thoughts or ask questions.

Browse More Seasonal SMS Campaigns ↗

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Global
December 26, 2024

Boxing Day

Give shoppers the gift of savings (and clear out excess inventory before the new year) with a buy one, get one (BOGO) free sale. Invite shoppers to stock up and save on items they'll use all year long.

Get More Boxing Day Marketing Ideas ↗

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Bundle and save on Boxing Day! Get {PRODUCT} FREE when you buy {PRODUCT}. 

Shop now: {LINK}

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Announce your Boxing Day sale via SMS first thing in the morning, then nudge those who haven't purchased via email in the afternoon. Then send a "final hours" via email in the evening to anyone who still hasn't converted.

Global
December 21, 2024

Super Saturday

Help last-minute shoppers find gifts their friends and family will love by promoting e-gift cards. For those who are looking for a tangible gift to give, share a fun tip to print and paste a QR code linking to the gift card into a greeting card.

Get More BFCM Strategies ↗

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Did you miss the shipping deadline? 

We've got your back. Send them a gift card so they can choose their faves. 

{LINK}

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Don’t forget to follow up with shoppers in the new year to encourage them to redeem the gift cards they received during the festive season. Pair your reminder with a new product or collection launch email to grab shoppers’ attention.

Global
December 20, 2024

National Ugly Sweater Day

Recommend popular accessories your subscribers can use to uplevel their outrageously festive sweaters. From statement earrings that (may or may not) sparkle to seasonal scarves and bold makeup, they can mix and match for an unforgettable look.

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US
December 15, 2024

National Cupcake Day

Remind your subscribers that life is sweet with free shipping or delivery on their next order of cupcakes. Let them savor the convenience of having their favorite dessert delivered right to their doorstep.

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US
December 14, 2024

Free Shipping Day

Remind subscribers of upcoming shipping deadlines, and offer them free shipping for 24 hours so they can get their last-minute gifts in time for the festive holidays.

Get More BFCM Strategies ↗

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Get your gifts in time for holidays with FREE SHIPPING for the next 24 hours! ⏰

Shop now: {LINK}

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Personalize your email and SMS abandonment journeys with a reminder to check out immediately in order to receive their purchase in time for the festive holidays.

Global
December 9, 2024

Green Monday

Let subscribers know they can monogram items to add a special touch to their gifts, and drive urgency by letting them know they’ll need to order soon to receive it in time.

Get More BFCM Strategies ↗

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Want to add a special touch to your gifts? Personalize your purchase with monogramming ✨ 

Order by MIDNIGHT tonight to receive it in time for the holidays: {LINK}

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Send a visually appealing email highlighting the different products shoppers can monogram, along with inspirational GIFs showcasing color and font combinations that will reflect the gift recipients’ taste.

Global
December 5, 2024

International Volunteers Day

Help your subscribers get involved. Using Two-Way Journeys, invite subscribers to reply with the causes they care most about. Then, reply with a non-profit, spotlighting their work and linking to a page where they can learn more.

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Global
December 3, 2024

Giving Tuesday

Share the organizations and causes your brand supports. Let subscribers know how they can give back—whether it’s purchasing items from a collaboration or donating directly to a partner organization.

Get More BFCM Strategies ↗

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Help us give back this Giving Tuesday. For every purchase, we'll donate to {ORGANIZATION} to support {CAUSE}. 

Make a difference: {LINK}

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Tell the full story behind why your brand supports the causes, and the impact of your partnerships with different organizations (such as meals donated, your impact on the environment, and more).

Global
December 2, 2024

Cyber Monday

Don't forget to update your SMS journeys to reflect the promotions you're running on your website. It guarantees a seamless brand experience across channels, and will help you recover otherwise lost revenue with the helpful reminder and incentive.

Get More BFCM Strategies ↗

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Psst, you left something behind! Take advantage of our ONCE-A-YEAR Cyber Monday sale and take {X% OFF} your cart before it's too late: {LINK}

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If a subscriber browsed an item but didn’t add it to their cart, start with a text message inviting them to take a second look. If they still don’t convert, follow up with an email highlighting product features, use cases, and user-generated content.

Global
December 1, 2024

World AIDS Day

Host a virtual or physical charity run/walk event on World AIDS Day to help fundraise for the National AIDS Trust. Encourage your subscribers to donate, and send participants red ribbons as a symbol of support.

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Global
November 30, 2024

Small Business Saturday

If you’re a small business—or if your brand carries products from small businesses—highlight popular items in a virtual gift guide. Include a link to a landing page so subscribers can easily shop the featured items.

Get More BFCM Strategies ↗

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Our 2024 gift guide is here! Shop for everyone on your holiday list and support small businesses: {LINK}

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Use email to share the story behind your brand. Include a video sharing your creative inspiration, production process, or interview with your team. You can share your brand’s “why,” as well as what shoppers’ support means.

Global
November 29, 2024

Black Friday

Build excitement ahead of your Black Friday sale by giving subscribers early access to your deals. Include a link to a gated sale and a secret password so they can shop before anyone else.

Get More BFCM Strategies ↗

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Our Black Friday sale is live with our favorite {PRODUCTS} up to {X%} OFF, and you get access before anyone else.

Shop now before they sell out. Just use the password OPENSESAME: {LINK}

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Help shoppers plan their Cyber Week wishlists with a gift guide email highlighting your best sellers. Invite them to shop different collections and add items to their cart to easily complete their purchase once the sale begins.

Global
November 28, 2024

Thanksgiving

Kick off your Cyber Week promotions by saying "thank you" to your loyal subscribers. Offer them a limited-time perk (like free shipping or gift with purchase). Pro tip: Shoppers are most likely to convert at 5pm, as they kick back after dinner.

Get More BFCM Strategies ↗

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Time to put on stretchy clothes, spread out on the couch, and do a little browsing to recover from all the 🦃 

We're saying thank you for subscribing with {OFFER}, TODAY ONLY! Shop now: {LINK}

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If shoppers don't make a purchase via SMS on Thanksgiving, use segmentation to follow up with an email they can check over their coffee the next morning highlighting your Black Friday offers.

US
November 11, 2024

Veterans Day / Remembrance Day

Honor your customers who were in the armed services or are active service members by partnering with a non-profit serving veterans. Donate a portion of every sale, and highlight the impact of shoppers' purchases.

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Use both email and SMS to announce the sale and send reminders to make sure all qualified customers have the chance to shop.

Global
November 11, 2024

Singles' Day

Inspire your customers to embrace the single life and treat themselves to something special. Add a touch of fun by including a lively GIF.

Browse More Seasonal SMS Campaigns ↗

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It’s Singles' Day and we're celebrating YOU with buy one, get one FREE 💕

First, splurge on that must-have item you've been eyeing. Then, get a little something extra on us. Use code OURTREAT at checkout. 

Today only: {LINK}

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Send your email subscribers a curated collection of products to help them feel their best, whether it's skincare recommendations, new outfit inspiration, or self-care ideas.

Global
November 5, 2024

Bonfire Night

Help your subscribers sparkle with a fireworks-inspired collection or promote warming winter products ahead of an evening watching the fireworks.

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Remember, remember the 5th of November! Ignite your Bonfire Night with these dazzling deals: {LINK}

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EMEA
November 5, 2024

Election Day

Remind your customers to make their voices heard by exercising their right to vote. You can even share valuable resources to help them check their registration status or find their polling place.

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US
November 3, 2024

Daylight Savings Time ends

Setting the clocks back means shorter and colder days are upon us. Share seasonal products to help your customers create a relaxing atmosphere at home or stay warm when they venture outside.

Browse More Seasonal SMS Campaigns ↗

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It's time to fall back and relax with our latest {PRODUCT/CATEGORY} collection 🍂🕒 

Shop now: {LINK}

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US
November 1, 2024

Movember

Inspire your subscribers to join the Movember movement. Cheer them on as they grow their facial hair to raise awareness for men's health issues. Recommend your best beard and mustache care products and donate a portion of the proceeds to the cause.

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Global
October 31, 2024

Halloween

Feature a relevant (and popular) product to drive scary-good conversions. Include a customer testimonial highlighting why it's worth buying not just for Halloween, but year-round.

See Real-Life Halloween Examples ↗

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This year's hottest costume: {CHARACTER}

Here's what you need to get a look that's scary good: {LINK}

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If a shopper discovers you during a seasonal moment, you can build loyalty by sending a mix of post-purchase text messages and emails. Share tutorials so they can get the most out of their purchase, recommendations, and more.

Global
November 11, 2024

Click Frenzy Main Event

Help shoppers get a jump-start on crossing off their festive gifting list by giving SMS subscribers access to your sale before anyone else. Three hours before it begins, send a text messaging with a gated link to the sale along with the password.

Browse More Seasonal SMS Campaigns ↗

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Shh... don't say a word! 

Enjoy exclusive savings TODAY ONLY during our secret Click Frenzy sale. 

Start shopping, the password is FRENZY: {LINK}

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Help shoppers plan their wishlists ahead of the holidays with an email highlighting your new products. Invite them to browse and add items to their cart (or wishlist) to easily shop once the sale begins.

APAC
October 14, 2024

Indigenous Peoples’ Day

Dedicate the day to amplifying Indigenous-owned businesses and non-profits and sharing educational resources. Encourage people to shop, match their donations, and help them learn more about Indigenous history.

Browse More Ideas to Make an Impact ↗

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Send your email subscribers a curated list of Indigenous-owned brands and celebrate their work by featuring the founders behind them.

US
October 14, 2024

Dessert Day

Make sure your subscribers have a sweet day by treating them to a free dessert when they place an order online or stop by one of your locations. Or, help them bake at home with a sale on bakeware, tools, and ingredients.

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US
October 10, 2024

World Mental Health Day

Check in with your subscribers and encourage them to prioritize their mental health. Share a wealth of valuable resources, including self-care tips, mindfulness exercises, helplines, and more to support them on their personal journey.

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Global
September 5, 2024

Vogue Online Shopping Night

Deliver a personalized shopping experience by asking customers what they are looking to shop for during the 36-hour sale. Offer custom recommendations and guides related to their preferred categories.

Browse Conversational SMS Examples ↗

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It’s officially VOSN! What are you shopping for? Reply with a number below:

1 - Beauty

2 - Fashion

3 - Tech

4 - Homewares

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Continue the VIP experience by sending a personalized look book via email to your subscribers ahead of the sale. Personalize the message with items they’ve browsed before, along with new items you think they’d like.

APAC
October 4, 2024

National Taco Day

Share the joy of this tasty holiday with your subscribers by giving them a special offer that can be redeemed whether they're dining in, taking out, or ordering delivery. Add extra flavor with double loyalty points on Taco Day.

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Global
October 1, 2024

International Coffee Day

Build buzz with a limited-time promotion on your specialty blends or curate a coffee-themed giveaway with all the essentials for brewing a perfect cup of joe. Have brick-and-mortar locations? Drive foot traffic with an in-store-only offer.

See Real Coffee Day Examples ↗

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Rise and shine! It's International Coffee Day ☕️🌍 and we're brewing up something special just for you. Enjoy {X%} off all our delicious coffee blends and accessories. 

Offer ends tonight. Shop now, sip later: {LINK}

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Create visually engaging email content around the art of brewing, with tips and techniques for decaf drinkers and espresso enthusiasts alike. Share step-by-step guides, expert advice, or even food pairings to enhance their coffee experience.

Global
September 25, 2024

National Cooking Day

Inspire your subscribers to cook up a storm by sending them recipes to try out. Don't forget to include links to essential ingredients, cookware, table settings, or anything else they’ll need to make and enjoy their delicious meal.

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US
September 21, 2024

Oktoberfest

Encourage subscribers to celebrate Oktoberfest with themed items such as glassware, apparel, and food (bratwurst side dishes?). Link to a holiday-themed product page to narrow down their shopping list.

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Prost! Get your lederhosen & dirndl ready and stock up on {CATEGORY} just in time for Oktoberfest. Check out our selections: {LINK}

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Global
September 21, 2024

International Day of Peace

Spread peace, plant hope: Partner with local conservation organizations for a campaign where every purchase plants a tree. Alternatively, you can donate a portion of sales to reforestation efforts, symbolizing the growth of peace in the world.

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Global
September 15, 2024

Hispanic Heritage Month

Showcase Hispanic and Latinx-owned brands and encourage your audience to support them by shopping all month long. Consider launching a campaign to boost donations to an organization working to strengthen the Hispanic community.

Browse More Ideas to Make an Impact ↗

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Dedicate a series of emails featuring Hispanic and Latinx founders, sharing their inspiring stories and celebrating their accomplishments.

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US
September 13, 2024

New York Fashion Week

Share the inspiration behind your upcoming collections. From mood boards to design decisions, let your audience in on the behind-the-scenes magic that brings your designs to life.

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Global
September 8, 2024

Grandparents’ Day

Promote personalization options like monogramming or custom color combinations so your subscribers can add a special touch to their gifts. Make sure to mention other services too, like complimentary gift wrapping or free returns if you offer them.

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US
September 5, 2024

International Day of Charity

Share a note from your co-founder explaining the impact of your charitable partnerships, such as meals donated to the amount of plastics you’ve helped remove from the ocean. Link to an impact report or social media post sharing more stats.

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Global
September 2, 2024

Labour Day

Offer subscribers a deal to stock up on all the items they'll need for the school year, like stationary and tech accessories. Remind shoppers of their shipping options so they can get their items in time for Labour Day (and the first day of school).

See Real-Life Labour Day Examples ↗

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Our Labour Day sale starts NOW 🙌 Save up to {X%} OFF {CATEGORY} online and in-store, just in time for the school year. 

Shop the sale: {LINK}

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Labour Day is one of the last major sales events before Black Friday/Cyber Monday. Set your brand up for success by growing your email and SMS subscriber base with gamified experiences, like Spin-to-Win sign-up units.

CA
September 1, 2024

Father’s Day

Launch a gift-finder quiz via SMS. Invite subscribers to answer a series of questions about the dad figure they're shopping for, leading them to a personalized recommendation. Provide an opt-out option for those who find the holiday tough.

See Real-Life Father’s Day Examples ↗

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Looking for Father's Day gift ideas? We've got just the thing for every father figure in your life. 

Reply BEGIN to start, or SKIP to opt out of Father's Day promotional texts.

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If a shopper completes the SMS gift-finder quiz but doesn't make a purchase, follow up with an email highlighting more gifting options for all the father figures in their life.

APAC
August 26, 2024

International Dog Day

Help your subscribers spoil their beloved pups (and earn some tail wags) by bundling and saving on their dog's favorite toys, treats, and more.

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Global
August 26, 2024

Summer Bank Holiday

Encourage subscribers to create content featuring your brand for a chance to win an exciting prize. Give them a theme to match and share the winning post with your subscribers.

Browse More Seasonal SMS Campaigns ↗

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How are you spending this holiday weekend? 

Tag us in photos of how you’re using your favourite {BRAND} items to make the most of the long weekend for the chance to win {PRIZE}!

First step: Follow us on {SOCIAL MEDIA PLATFORM}: {LINK}

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Feature the user-generated content you get over the long weekend in emails promoting your best-sellers. Pair the images with top reviews to help shoppers discover their new favorite items.

EMEA
August 19, 2024

World Photography Day

Focus on the power of visual storytelling by featuring stunning images of your products or behind-the-scenes snaps in your email and SMS campaigns. Or, take the opportunity to showcase impressive user-generated content.

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Global
August 15, 2024

National Relaxation Day

Encourage your audience to take a break from their busy lives and prioritize self-care. Share expert tips and advice on relaxation techniques, alongside handpicked products and services to help them unwind and destress.

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Global
August 8, 2024

International Cat Day

Help your subscribers give their feline friends the VIP treatment with a BOGO deal on cat toys, treats, and more. It’s the purr-fect way to celebrate.

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Global
August 5, 2024

Civic Holiday

Beat the dog days of summer and boost brand loyalty by encouraging customers to share their long weekend adventures using their favorite products. Incentivize them to tag you on social media by offering a chance to win an exciting prize.

Browse More Seasonal SMS Campaigns ↗

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Adventure awaits this weekend 🧗

Tag us in photos of how you’re using your favourite {BRAND} items to make the most of the long weekend for the chance to win {PRIZE}!

First step: Follow us on {SOCIAL MEDIA PLATFORM} 👉{LINK}

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Feature the user-generated content you get over the long weekend in emails promoting your best-sellers. Pair the images with top reviews to help shoppers discover their new favorite items.

CA
August 4, 2024

Sisters Day

Celebrate the special bond between sisters—or BFFs who feel like sisters—with a promotion on products or services that can be enjoyed together.

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Global
July 29, 2024

National Lipstick Day

Launch an enticing offer for makeup lovers to shop and find their perfect lipstick shade. It could be a discount on all lip products, a BOGO deal, or even a free gift with purchase. If you offer it, highlight virtual try-on for easy shade selection.

Browse More Seasonal SMS Campaigns ↗

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Calling all lipstick lovers💄💋 

Ready to celebrate National Lipstick Day with us? Today only, enjoy {X%} off all lipsticks and add some new shades to your collection. 

Use code {CODE} at checkout. But hurry! Offer ends at midnight. {LINK}

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Send your email subscribers a digital swatch of your most popular lipstick shades. Include tips for how to pick the perfect lip color, or link ‌to a “Lipstick Shade Finder” quiz on your website.

Global
July 26, 2024

2024 Summer Olympics

Build community during the Olympics with a playful bracket. Invite SMS subscribers to vote for their favorite events by responding with a keyword. They’ll love getting in the competitive spirit, and you’ll drive engagement.

Browse More Seasonal SMS Campaigns ↗

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Let the games begin! We don’t know about you, but we’re glued to our TVs. 

Let’s get in on the fun with a little bracket—vote for your favorite events all week to see which sport comes out on top.

First up: 

1 for Tennis 

2 for Swimming

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Since the gamified bracket will be keeping your shoppers hyper-engaged, following up with promotional emails is a great way to convert that awareness into sales.

Global
July 25, 2024

Christmas in July

Help shoppers get in the festive spirit with a buy-now, save-later offer. Send your SMS subscribers an exclusive deal they can enjoy right away, and let them know they'll receive an additional gift (such as $25 off) to redeem on their next purchase, like when Christmas in December rolls around.

Browse More Seasonal SMS Campaigns ↗

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It’s Christmas in July. Treat yourself with {OFFER} today, and win a {$X} gift card to stock up on gifts for everyone else come December. 

Shop now: {LINK}

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If a shopper hasn’t redeemed their gift before the peak shopping season kicks off, send an email reminding them of their awaiting offer. Highlight new products they may have missed out on when they made their first purchase.

APAC
July 24, 2024

International Self-Care Day

Create a thoughtful guide to help your subscribers make self-care a daily ritual. Include expert tips and advice for forming meaningful habits, alongside handpicked products to transform their spaces into self-care sanctuaries.

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Global
July 17, 2024

World Emoji Day

Try crafting a lighthearted message using only (or mostly) emojis. Hint at what it's about and challenge your subscriber to decode the hidden meaning—before you reveal the "translation" in a follow-up message.

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Global
July 15, 2024

National Clean Beauty Day

Share a quick primer or refresher on the benefits of your most popular clean beauty products. Highlight your brand's commitment to sourcing clean, eco-friendly ingredients and educate your subscribers about what clean beauty truly means.

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US
July 14, 2014

Bastille Day

Bastille Day celebrates freedom, unity, and community. Encourage your audience to come together in groups big or small to celebrate with tips for a great gathering, whether it's how to style a look or hosting hacks.

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Joyeux 14 juillet! Looking for a Bastille Day celebration {PRODUCT/CATEGORY}? Order by {shipping deadline} and get a free gift with purchase: {LINK}

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Ahead of the holiday, send a text with links to the perfect celebration outfits, recipes, decor, and more. And you can promote a free gift with purchase, like a token French flag, to further incentivize shoppers.

EMEA
July 11, 2024

Amazon Prime Day

In the lead-up to Prime Day, send a teaser message building anticipation for your major offer. To satisfy those who can't (or don't want to) wait, include a link directly to your Amazon store page or website to shop early.

See Real-Life Prime Day Examples ↗

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This is a REALLY big deal 👀 

Mark your calendar, our biggest sale of the year kicks off on July 11 for Prime Day! 

Want to get a head start? Shop now for {OFFER}: {LINK}

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Strategically bookend your sales with SMS and email. Send announcement and final hours text messages your subscribers will be sure to see. Then, use email to promote your best sellers, and be sure to include your top Amazon reviews.

Global
July 7, 2024

World Chocolate Day

Tempt your audience with photos or GIFs of your most popular chocolate treats, or share recipes where your products are a key ingredient. Sweeten the deal with an offer they can use to stock up on chocolate.

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Global
July 4, 2024

Fourth of July

Many people spend the holiday weekend with friends and family, hosting backyard barbecues, or going to group gatherings that center around food. Remind shoppers to order their party items by the shipping deadline to build urgency.

See Real-Life Fourth of July Examples ↗

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LAST CALL for your 4th of July hosting must-haves. Order your {CATEGORY/PRODUCT} by {TIME} today to get your treats in time for the holiday weekend 🇺🇸🎆 {LINK}

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Ahead of the holiday weekend, send an email with recipes for the perfect celebration. Whether you're sharing treats guests will love snacking on or styling tips for patriotic outfits, your subscribers will appreciate the inspiration.

US
July 1, 2024

Wimbledon

Serve your subscribers special discounts on Wimbledon-themed fashion items like tennis dresses, polo shirts, and straw hats. Or, create and share recipes for signature cocktails that subscribers can enjoy while watching the matches at home.

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Wimbledon is here. We’ve got ace deals on selected items. Create your own championship moment: {LINK}

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Global
July 1, 2024

Canada Day

Celebrate this patriotic holiday with a giveaway of your favorite Canadian-themed or made items. Invite shoppers to sign up for SMS and email to enter to win, and send a campaign message letting existing subscribers get in on the action, too.

Browse More Seasonal SMS Campaigns ↗

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This just in: We’re giving away all of our favorite Canadian-made goods including:

- {BRAND/ITEM}

- {BRAND/ITEM}

- {BRAND/ITEM}

Reply “CANADA” to enter to win*

*Terms and conditions apply: {LINK}

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Offer SMS and email the chance to earn multiple entries to your giveaway by connecting with your brand on other channels, such as following you on Instagram and TikTok, joining your loyalty program, and more.

CA
June 30, 2024

End of Financial Year Sale

Use this major sales period to clear out inventory and get ready for a new year. Launch customized sign-up units offering subscribers a bonus gift when they opt in to SMS and email.

Browse More Sign-Up Flow Examples ↗

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Our EOFY sale starts TOMORROW and you’re in for an exclusive treat! SMS subscribers get the first choice of a free gift with purchase using code SMSVIP: {LINK}

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Major sales periods are a great time to not only grow your audience, but increase brand loyalty. Set up post-purchase SMS and email flows inviting shoppers to leave a review, tag your brand on social media, or join your loyalty program.

APAC
June 27, 2024

National Sunglasses Day

Promote your best-selling shades with a fun GIF that showcases the different styles you have available. If you offer virtual try-on, make sure shoppers know they can use it to preview and pick out the perfect frames.

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US
June 20, 2024

Summer Solstice

Drop your newest arrivals to make a splash on the first day of summer or launch a 24-hour flash sale on summer must-haves. Add bright colors and imagery to your campaigns to create a sense of joy and adventure.

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US
June 16, 2024

Father’s Day

Launch a gift-finder quiz via SMS. Invite subscribers to answer a series of questions about the dad figure they're shopping for, leading them to a personalized recommendation. Provide an opt-out option for those who find the holiday tough.

See Real-Life Father’s Day Examples ↗

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Looking for Father's Day gift ideas? We've got just the thing for every father figure in your life. 

Reply BEGIN to start, or SKIP to opt out of Father's Day promotional texts.

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If a shopper completes the SMS gift-finder quiz but doesn't make a purchase, follow up with an email highlighting more gifting options for all the father figures in their life.

CA
June 16, 2024

Father’s Day

Launch a gift-finder quiz via SMS. Invite subscribers to answer a series of questions about the dad figure they're shopping for, leading them to a personalized recommendation. Provide an opt-out option for those who find the holiday tough.

See Real-Life Father’s Day Examples ↗

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Looking for Father's Day gift ideas? We've got just the thing for every father figure in your life. 

Reply BEGIN to start, or SKIP to opt out of Father's Day promotional texts.

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If a shopper completes the SMS gift-finder quiz but doesn't make a purchase, follow up with an email highlighting more gifting options for all the father figures in their life.

EMEA
June 16, 2024

Father’s Day

Launch a gift-finder quiz via SMS. Invite subscribers to answer a series of questions about the dad figure they're shopping for, leading them to a personalized recommendation. Provide an opt-out option for those who find the holiday tough.

See Real-Life Father’s Day Examples ↗

SMS Template

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Looking for Father's Day gift ideas? We've got just the thing for every father figure in your life. 

Reply BEGIN to start, or SKIP to opt out of Father's Day promotional texts.

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If a shopper completes the SMS gift-finder quiz but doesn't make a purchase, follow up with an email highlighting more gifting options for all the father figures in their life.

US
June 10, 2024

King’s Birthday

Reward your subscribers with treatment fit for a king. Offer your VIPs the chance to earn bonus rewards, or receive an exclusive gift with their next purchase.

Browse More Seasonal SMS Campaigns ↗

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Hey VIP, we’re sharing rewards fit for a king (or queen). 

Today only, get the royal treatment with a free {GIFT ITEM} with a purchase of {$X+}: {LINK}

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Shoppers who opt in to both SMS and email are loyal. Use segmentation to identify high-value subscribers who are signed up for both of your channels, but aren’t loyalty members yet, and invite them to start earning rewards.

APAC
June 8, 2024

King’s Birthday

Reward your subscribers with treatment fit for a king. Offer your VIPs the chance to earn bonus rewards, or receive an exclusive gift with their next purchase.

Browse More Seasonal SMS Campaigns ↗

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Hey VIP, we’re sharing rewards fit for a king (or queen). 

Today only, get the royal treatment with a free {PRODUCT} with a purchase of {$X+}: {LINK}

Orchestration Tip

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Shoppers who opt in to both SMS and email are loyal. Use segmentation to identify high-value subscribers who are signed up for both of your channels, but aren’t loyalty members yet, and invite them to start earning rewards.

EMEA
June 8, 2024

World Ocean Day

Spread awareness about ocean conservation and support a charity working to keep our oceans clean with a donation campaign. Emphasize the impact of your customers’ contributions by updating them on the total amount raised.

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Global
June 8, 2024

Best Friends Day

Boost engagement and loyalty with a dynamic duo of incentives. Offer subscribers a BOGO deal to treat their bestie—and themselves—to something special. Plus, give them a referral bonus so they can each get a discount on their next purchase.

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Global
June 5, 2024

Global Running Day

Make sure your subscribers are ready to hit the ground running with a curated selection of active essentials like shoes, apparel, wearables, running fuel, and recovery products. Go the extra mile with a discount they can use to gear up.

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Global
June 4, 2024

National Cheese Day

Delight the cheese lovers in your audience by sharing delicious recipes, classic pairings, and discounts on your cheesiest products—from snacks to accessories—that are too "gouda" to resist.

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US
June 3, 2024

World Bicycle Day

Help your subscribers ride in style with a curated selection of cycling gear, accessories, and safety equipment. Inspire them to embrace this eco-friendly mode of transportation by offering a special sale on these items.

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Global
June 1, 2024

National Trails Day

National Trails Day is about embracing the great outdoors and taking care of our beloved trails. Help your subscribers gear up for adventure with essentials like apparel and sunscreen—and remind them to leave the trails better than they found them.

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US
June 1, 2024

Pride Month

Host a virtual Pride Parade featuring LGBTQIA+ employees or advocates. Consider pledging a portion of all sales made in June to an organization that supports the LGBTQIA+ community.

Browse More Ideas to Make an Impact ↗

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Send a triggered email to everyone who makes a qualifying purchase, with more details about the organization they’re supporting. At the end of the month, update them on the total amount raised.

US
May 30, 2024

National Creativity Day

Tap into your customers' creativity by sharing user-generated content in your emails and texts. If you don’t have one already, create a post-purchase journey that encourages shoppers to snap pics of their recent purchases and tag you on social.

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US
May 27, 2024

Sunscreen Day

Beauty and skincare brands, this is your time to shine. Share your best suncare tips and SPF product recommendations to help your subscribers soak up the sun safely.

Browse More Seasonal SMS Campaigns ↗

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It's National Sunscreen Day! ☀️🌴 

Don't let those sneaky rays cramp your summer vibes. Stock up on SPF essentials with {X%} off all sunscreen products - today only. 

Soak up the sun responsibly: {LINK}

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Set up an “SPF 101” post-purchase journey for sunscreen shoppers. ​​Include a quick fact or two about sun protection, highlight how your products help keep their skin safe, or share tips and tricks (like how to apply and when to reapply).

Global
May 27, 2024

Spring Bank Holiday

For many, this long weekend marks the unofficial start of summer. Help your shoppers stock up on everything they need for a great season with a flash sale. Give your SMS subscribers exclusive early access to drive urgency (and build loyalty).

Browse More Seasonal SMS Campaigns ↗

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Stock up on summer styles and save. As an SMS subscriber, we're giving you early access to {OFFER}! 

Shop the season's hottest looks: {LINK}

Orchestration Tip

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Send a summer lookbook helping shoppers style the season’s hottest looks via email. Or, consider sharing a gift guide full of seasonal items summer picnic hosts will love.

EMEA
May 20, 2024

Victoria Day

Help shoppers stock up on everything they need for a memorable summer with tiered offers. Include a GIF highlighting each deal—along with inspirational photography—to catch subscribers’ eyes.

Browse More Seasonal SMS Campaigns ↗

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Get summer ready with us! This weekend only, bundle and save: 

- {$X} when you spend {$X} 

- {$X} when you spend {$X} 

- {$X} when you spend {$X} 

Grab your summer must-haves now: {LINK}

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Use segmentation to follow up via email with shoppers who haven’t made a purchase by the end of the second day. Include a product recommendation based on their past browsing history that they can get a discount on during the sale.

CA
May 12, 2024

Mother’s Day

Offer your SMS audience the convenience of free gift wrapping to stand out from other spring sales and encourage subscribers to convert. And if your subscribers are last-minute shoppers, let them know about gift card options.

See Real-Life Mother’s Day Examples ↗

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Don't wait till the last minute to find the perfect gift for mum. Shop by {DATE} and enjoy free gift wrapping 🎁 

Make mum's day extra special. She deserves it: {LINK}

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Mother's Day can be a sensitive moment for your subscribers. Give your email and SMS subscribers the opportunity to opt out of reminders for the date—they'll appreciate the thoughtfulness, and you'll be able to engage a more targeted list of shoppers.

APAC
May 12, 2024

Mother’s Day

Offer your SMS audience the convenience of free gift wrapping to stand out from other spring sales and encourage subscribers to convert. And if your subscribers are last-minute shoppers, let them know about gift card options.

See Real-Life Mother’s Day Examples ↗

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Don't wait till the last minute to find the perfect gift for mom. Shop by {DATE} and enjoy free gift wrapping 🎁 

Make mom's day extra special. She deserves it: {LINK}

Orchestration Tip

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Mother's Day can be a sensitive moment for your subscribers. Give your email and SMS subscribers the opportunity to opt out of reminders for the date—they'll appreciate the thoughtfulness, and you'll be able to engage a more targeted list of shoppers.

CA
May 12, 2024

Mother’s Day

Offer your SMS audience the convenience of free gift wrapping to stand out from other spring sales and encourage subscribers to convert. And if your subscribers are last-minute shoppers, let them know about gift card options.

See Real-Life Mother’s Day Examples ↗

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Don't wait till the last minute to find the perfect gift for mom. Shop by {DATE} and enjoy free gift wrapping 🎁 

Make mom's day extra special. She deserves it: {LINK}

Orchestration Tip

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Mother's Day can be a sensitive moment for your subscribers. Give your email and SMS subscribers the opportunity to opt out of reminders for the date—they'll appreciate the thoughtfulness, and you'll be able to engage a more targeted list of shoppers.

US
May 9, 2024

Europe Day

Engage your audience by seeing where they want to travel in Europe this summer with Attentive’s Two-Way Journeys™. Based on their response, reward them with a special offer for a product that fits their trip (like a sun hat for a beach holiday).

Browse Conversational SMS Examples ↗

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It’s Europe Day, a great time to plan your European summer adventure. What’s your dream destination? Reply with a number below:

1 - Beach in Mediterranean

2 - Nordics exploration

3 - English countryside

4 - Historic adventure

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You can send a more detailed European vacation guide via email, with suggested items for a variety of destinations.

EMEA
May 7, 2024

National Teacher Appreciation Day

Share a curated gift guide to help your subscribers show appreciation for the educators in their lives. Consider offering an exclusive discount just for teachers so they can buy classroom supplies (or anything else they want) on a budget.

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US
May 6, 2024

Early May Bank Holiday

Help shoppers start the season fresh by leaning into the annual tradition of spring cleaning. If your brand needs to clear out excess inventory, let your audience know you’re having a warehouse sale to make room for new items or collections.

Get More Spring Marketing Examples ↗

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Mark your calendars! Our spring warehouse sale is kicking off on {DATE}, just in time for you to stock up on summer styles. 

As an SMS subscriber, we're giving you early access. Shop now before they're gone: {LINK}

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Send an email motivating subscribers to shop by reminding them to grab their favorites while they’re on sale and still in stock. Personalize these messages with a subject line and images highlighting a product they've browsed.

EMEA
May 5, 2024

Cinco de Mayo

Host a celebration at your restaurant and invite people to dine in or order take-out locally. Not a restaurant? Share a traditional recipe for home cooking.

Browse More Seasonal SMS Campaigns ↗

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Going the recipe route? Complement SMS with an email that includes the full recipe and instructions, plus an appetizing image and links to essential ingredients or cookware.

Global
May 4, 2024

Star Wars Day

Launch an out-of-this-galaxy discount or promotion that "forces" your customers to shop immediately. Of course, if you carry Star Wars merch, today is the perfect day to put it on display. May the sales be with you!

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Global
May 1, 2024

Asian Pacific American Heritage Month

Share a list of your favorite AAPI-owned businesses for people to explore and shop throughout the month. Consider organizing a donation campaign to support local AAPI organizations.

Browse More Ideas to Make an Impact ↗

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If you launch a donation campaign, send a post-purchase email to everyone who shops in May, highlighting the organization they’re supporting. Share an end-of-month update on the total amount raised.

US
April 29, 2024

National Gardening Week

Embrace this holiday by sharing an SMS-exclusive offer for your green-thumbed subscribers, from hand cream to sun hats.

Browse More Seasonal SMS Campaigns ↗

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It's Gardening Week! We’ve rooted out some blooming great deals. Discover savings and cultivate your finds: {LINK}

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If your brand’s audience isn't gardeners, it doesn’t mean you can’t get in on the fun. Send a look-book email promoting a collection of your favorite botanical-inspired items.

EMEA
April 26, 2024

Arbor Day

Connect with nature lovers and promote environmental consciousness by partnering with a conservation charity. Donate a percentage of every purchase to support their initiatives or commit to planting a tree for every order placed.

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US
April 25, 2024

Anzac Day

Honor your customers who were in the armed services or are active service members by partnering with a non-profit serving veterans. Donate a portion of every sale, and highlight the impact of shoppers' purchases.

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Use both email and SMS to announce the sale and send reminders to make sure all qualified customers have the chance to shop.

APAC
April 22, 2024

Earth Day

Inspire your customers to shop green and spend time in nature by sharing deals on eco-friendly items and outdoor gear. Consider donating a portion of all sales made on Earth Day to a non-profit that works to protect the environment.

See Real Earth Day Examples ↗

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Happy Earth Day 🌎 

Here’s your reminder to get outside and show Mother Nature some love today (and every day). 

Need gear for all those spring hikes? Check out our collection of {PRODUCTS} made for the great outdoors: {LINK}

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Launch a month-long initiative highlighting your brand’s sustainable practices across your email and SMS campaigns and journeys. If you pledge donations to a non-profit, update customers after Earth Day/Month on how much they helped raise.

Global
April 21, 2024

National Tea Day

Use National Tea Day as a prompt to remind your customers to take a break and enjoy some shopping. Offer "afternoon tea” flash deals or discounts to create a sense of relaxation and indulgence, perfect for browsing your latest offerings.

Browse More Seasonal SMS Campaigns ↗

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It's National Tea Day! Take a tea break to sip and explore these exclusive offers. Find your pick-me-up - it’s been 'oolong' since you treated yourself!

{LINK}

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Following National Tea Day, segment and email customers who browsed but didn’t buy, offering a personalized discount on items they viewed. Invite all shoppers to join a loyalty program for exclusive post-event deals and future “tea-riffic” offers.

EMEA
April 15, 2024

World Art Day

Engage your audience with a captivating GIF that showcases a diverse range of art pieces and offer them a discount to add to their collection. Or, inspire your customers to explore their creative side with a sale on art supplies.

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Global
April 15, 2024

Tax Day

Turn Tax Day into a loyalty play by giving your subscribers something to look forward to after filing their taxes. Offer them an exclusive 15% off discount to mark the date, plus the chance to earn double or even triple points on their purchases.

Get More Spring Marketing Ideas ↗

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Filing your taxes is never fun, but we think you'll love this deduction: {X%} off sitewide with code {CODE}.

Plus, get more in return when you join our loyalty program. Members can earn {PERK}, today only! 

Shop now: {LINK}

Orchestration Tip

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Add anyone who joins your loyalty program to your VIP segment and send them a triggered message confirming they've earned their first reward.

US
April 14, 2024

National Gardening Day

Nurture your green-thumbed subscribers with gardening tips, DIY projects, and plant care guides. For bonus points, offer a discount on gardening products, from seeds, tools, and planters to hand cream and sun hats.

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US
April 10, 2024

Siblings Day

Spread the love with an exclusive discount or promotion that encourages siblings to celebrate together, whether it's a buy-one-get-one offer, sibling bundle deals, or personalized gift sets.

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Global
April 7, 2024

World Health Day

Draw attention to a specific health topic that's important to your audience. Share valuable information, expert advice, and practical tips to help subscribers prioritize their health and make positive lifestyle changes.

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Global
April 1, 2024

April Fools’ Day

Put the jokes aside and keep things simple with a 24-hour flash sale. Bonus points if your campaign includes a punny discount code or fun visuals. Want to go bigger? Launch a real, but unexpected, limited-edition product or collaboration.

Get More Spring Marketing Ideas ↗

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This sale is no joke! 

Get {X%} off sitewide for TODAY ONLY with code {CODE}. 

Shop now. Seriously! It would be foolish to miss out: {LINK}

Orchestration Tip

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Bookend your promotions to maximize engagement. Send an announcement email in the morning, then text non-buyers in the evening to make sure they don't miss out on the limited-time offer.

Global
March 31, 2024

Easter

Plan a virtual Easter egg hunt to engage your audience and drive product discovery. You can hide “eggs” around your website with special offers. Promote the event in advance so shoppers can plan their purchases, and use SMS and email to share clues.

Browse More Seasonal SMS Campaigns ↗

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Ready, set, go! Our scavenger hunt is on. 

Deals are all over our site. Just click the eggs. 

Start hunting: {LINK}

Orchestration Tip

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Launch a keyword-driven scavenger hunt via SMS using Two-Way Journeys™. Invite your email and social audiences to sign up for SMS to participate. You’ll build a more loyal audience by giving shoppers more ways to connect with your brand.

Global
March 22, 2024

Los Angeles Fashion Week

Provide styling tips and inspiration based on the runway looks showcased at LAFW, alongside any on-trend pieces from your store. Promote services like hair styling, makeup, or even fashion consultations, if your brand offers them.

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Global
March 21, 2024

World Poetry Day

Unleash your inner wordsmith, with couplets so fine. Compose text messages that truly shine. With clever subject lines, curiosity will soar. Clicks and conversions, you'll effortlessly score. (Translation: promote your products with poetry!)

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Global
March 19, 2024

First Day of Spring

Launch a sale that helps your customers refresh and reset for spring, whether it's updating their wardrobes or ​​overhauling their beauty routines.

Get More Spring Marketing Ideas ↗

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Spring cleaning, anyone? 🧹

Get an EXTRA {X%} OFF new markdowns before they're gone: {LINK}

Orchestration Tip

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Announce your sale via text in the morning, then nudge non-purchasers via email in the evening. Before the sale ends, send a "last chance" text reminder to anyone who still hasn't converted.

US
March 19, 2024

Mother's Day / Mothering Sunday

Send subscribers a helpful shipping deadline reminder to make sure their purchases arrive before the special day. If your subscribers are last-minute shoppers, let them know about click-and-collect or gift card options.

See Real-Life Mother’s Day Examples ↗

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Don't wait till the last minute to find the perfect gift for mum. Shop by {DATE} and enjoy free gift wrapping. 

Make mum's day extra special. She deserves it: {LINK}

Orchestration Tip

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Mother's Day can be a sensitive moment for your subscribers. Give your email and SMS subscribers the opportunity to opt out of reminders for the date—they'll appreciate the thoughtfulness, and you'll be able to engage a more targeted list of shoppers.

EMEA
March 17, 2024

St. Patrick's Day

Boost engagement with a keyword-driven scavenger hunt exclusively on SMS. Lead subscribers to discover clues or specific products using Attentive’s Two-Way Journeys™, then reward them with a lucky discount code or offer once they reach the end.

More St. Patrick's Day Inspiration ↗

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Feeling lucky?

Join our virtual scavenger hunt to find the pot o’ gold on our site.

Reply POTOGOLD to play. Plus, we’ll send you reminders, hints, and other updates along the way. 

Happy hunting!

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Get your entire audience in on the fun. Launch a new sign-up unit for website visitors to opt into SMS and join the hunt. Create a custom landing page for your email subscribers and social followers to sign up for texts and participate.

Global
March 14, 2024

Pi Day

Embrace the mathematical magic of Pi Day with a clever deal that helps subscribers multiply their savings—like adding any three items to cart and earning 14% off their entire order.

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Global
March 11, 2024

Commonwealth Day

Use Commonwealth Day as an opportunity to build community, and highlight how your organization gives back. To bring subscribers into your mission, link to a TikTok, Reel, or blog post sharing the organizations and causes your brand supports.

Browse More Ideas to Make an Impact ↗

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If you market on Commonwealth Day, make sure your messages are aligned with your audience’s values. Consider donating profits from select products to charity. You can even invite subscribers to vote on a charitable partner to enhance engagement.

Global
March 10, 2024

Academy Awards

Give your products the recognition they deserve by nominating them for custom awards—like Best Actor with a complimentary item as Best Supporting Actor.

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Global
March 10, 2024

Daylight Savings Time starts

One way to put a positive spin on the day we “spring forward”? Take Daylight “Savings” Time literally by offering your subscribers a limited-time discount or promotion that only lasts until the clocks change.

Get More Spring Marketing Ideas ↗

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There’s a bright side to losing an hour. More daylight = more savings.

Enjoy {X%} off this weekend only with code {CODE}. 

Shop now: {LINK}

Orchestration Tip

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Use "bookending" to drive sales and urgency. Send an announcement text and email in the morning, then retarget people with relevant follow-up messages (on both channels) built into your campaign.

US
March 8, 2024

International Women's Day

Take your audience behind the scenes and introduce them to the inspiring women who make your brand thrive. Share their stories, accomplishments, and the challenges they've overcome through photos, videos, or personal anecdotes.

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Global
March 1, 2024

Paris Fashion Week

Offer your shoppers personalized styling sessions and consultations, both in-store and virtually, to help them look and feel ready to walk down the catwalk (or just the sidewalk).

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Global
March 1, 2024

Women's History Month

Encourage your customers to show appreciation for the special women in their lives by treating them to a thoughtful gift. Consider donating products or a portion of all sales made in March to a women's organization in need.

Browse More Ideas to Make an Impact ↗

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Create a series of emails introducing your audience to the strong women behind your brand. Also, consider setting up a special post-purchase journey for everyone who buys in March with a personalized thank you message from the founder.

US
February 29, 2024

Leap Day

Engage customers and drive sales with a special offer that's only valid on this rare day. May we suggest a discount of 29% or $29 off? February 29 only comes around once in a blue moon, after all—or in this case, every four years.

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An extra day for shopping? Don't mind if we do. 

Make the most of your bonus day with {OFFER}.

But hurry—the offer ends when February does! {LINK}

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Maximize revenue and engagement by using email and SMS together to create a sense of FOMO. Announce the limited-time offer via text in the morning. Send an email reminder in the afternoon. Then, make one last call at the end of the day.

Global
February 26, 2024

London Fashion Week

Let your subscribers know your team is available to offer expert fashion advice with one-on-one consultations or personal styling sessions, both in-store and online.

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Global
February 19, 2024

President’s Day

Many consumers enjoy an extra day off for President's Day. Encourage them to do a little shopping over the long weekend—and create a sense of urgency—with a three-day-only flash sale.

Browse More Seasonal SMS Campaigns ↗

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Stars, stripes, and shopping, oh my!

Our entire site is {X%} off right now—but only for the long weekend. Don't miss out. Offer ends {DATE}.

Start shopping: {LINK}

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Send a series of email ‌and SMS reminders throughout the sale period, using segmentation to exclude anyone who has already made a purchase.

US
February 19, 2024

Family Day

Family Day—observed in New Brunswick, Alberta, Manitoba, Ontario, Saskatchewan, and British Columbia—is the perfect time to give back to your community. Share the organizations your brand supports, and help your subscribers feel involved by donating a portion of your sales on this day.

Discover More Canadian Marketing Moments ↗

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CA
February 13, 2024

Start of Carnival

"Laissez les bons temps rouler," as they say. Recommend parade-worthy purple, green, and gold makeup or accessories. Link to art supplies or tutorials for making festive masks. Share the recipe or ingredients for baking a traditional King Cake.

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Global
February 11, 2024

Game Day

Drive engagement during the big game by having your subscribers reply with which team they’re rooting for. Then, reward them with either a winning offer or a consolation discount after the game.

See Real-Life Game Day Examples ↗

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🏈🎉 {TEAM NAME} aren’t the only ones celebrating. For the next 24 hours, get 15% off all items with code SUPER15. 

Get in on the excitement: {LINK}

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Help your email subscribers prepare for the big game with recommendations for hosting. Whether it’s team gear or decor for their watch parties, engage your email subscribers with offers to stock up on the items they need to cheer their team on in the weeks leading up to the big game.

US
February 10, 2024

Lunar New Year

Honor the tradition of gifting loved ones money in a red envelope for good luck in the year ahead by sending your subscribers a dollar-off discount. Make sure to avoid any amount with the unlucky number “4” in it.

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Launch a Spin-to-Win sign-up unit, incentivizing potential subscribers to try their luck at winning a special offer. Use your welcome journey to deliver the same dollar-off discount you offer existing subscribers.

Global
February 9, 2024

New York Fashion Week

Debut a new seasonal collection or showcase your latest arrivals when NYFW kicks off and inspire your subscribers to invest in some new looks.

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Global
February 9, 2024

National Pizza Day

Use Attentive's Two-Way Journeys™ to recommend products your subscribers "knead" to buy based on their favorite pizza toppings. Optional add-on: a discount code they can use to indulge their shopping cravings.

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US
February 4, 2024

Grammy Awards

Make one of your best-sellers the star of the show. Highlight its top features and benefits to captivate your audience. And instead of writing an acceptance speech, let ‌a glowing five-star review do the talking (and selling) for you.

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US
February 2, 2024

Groundhog Day

Engage your audience by asking if they're hoping for an early spring or a longer winter. Once the infamous groundhog has spoken (or emerged from its burrow), offer subscribers a winning discount or consolation prize based on their guesses.

Browse More Seasonal SMS Campaigns ↗

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Groundhog Day is tomorrow!

Will Punxsutawney Phil see his shadow and predict a loooong winter? Or can we start counting down the days to warmer weather?

Reply SHADOW or NOSHADOW to cast your vote.

Guess right, and we'll send something special...

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Send your email subscribers a special offer or tailored product recommendations depending on whether the groundhog predicts six more weeks of winter or the early arrival of spring.

US
February 1, 2024

Black History Month

Highlight Black-owned brands and organizations and encourage your audience to show their support by shopping and/or donating all month long. Boost their contributions by pledging a portion of February's sales to a non-profit pushing for progress.

Browse More Ideas to Make an Impact ↗

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Send a series of emails spotlighting the founders of your favorite Black-owned businesses. Share their inspiring stories and celebrate their achievements.

US
January 26, 2024

Spouse’s Day

Help your subscribers show some appreciation for their special someone with a one-day BOGO deal on small gifts and products. They get to treat both themselves and their other half—it's a win-win.

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Global
January 25, 2024

Opposite Day

Embrace this childhood holiday by turning it into a game. Use Attentive's Two-Way Journeys™ to recommend “opposite” or unexpected product pairings. Or, keep it simple by “not” having a sale.

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Global
January 15, 2024

Martin Luther King Jr. Day

MLK Day is also a National Day of Service. Inspire your subscribers to give back by sharing volunteer opportunities with organizations your brand supports. Commit to donating a portion of the day’s sales to make an impact.

Browse More Ideas to Make an Impact ↗

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US
January 3, 2024

Festival of Sleep Day

Share your most relaxing product(s) to help your subscribers unwind from all the holiday stress and get a better night's sleep. Include a promo code they can use at checkout to start the year off feeling refreshed.

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US
May 27, 2024

Memorial Day

Encourage your customers to stock up on their favorite products for the summer with a sitewide flash sale. If a shopper hasn't made a purchase by the end of the weekend, send a follow-up message with a bonus offer.

See Real-Life Memorial Day Examples ↗

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Our Memorial Day sale starts NOW 🍉🎉 Save big with {X%} OFF through {DATE}. 

And, to kick off the holiday weekend, score a {OFFER} TODAY ONLY ⏰ Shop now: {LINK}

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Send a series of reminders via SMS and email to subscribers who didn't engage with your initial announcement. Rely on SMS for time-sensitive updates (like a final hours alert), and email for personalized touches (like personalized recommendations).

US
January 1, 2024

New Year’s Day

Help your subscribers jump-start their New Year’s resolutions with personalized recommendations. Using Attentive's Two-Way Journeys™, ask shoppers what they're hoping to achieve in 2024. Then, recommend items tailored to their goals.

See Real-Life New Year’s Examples ↗

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New year, new you ✨ Tell us your beauty resolutions, and we'll share 2024's trendiest items to try (and a how-to for achieving the look). 

1 for Building your skincare routine

2 for Creating a no-makeup makeup look 

3 for Finding a new going-out look

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Showcase your new looks by sending your email subscribers a look book. Tailor your themes and featured images to their interests, and include tips for how they can level up their look in 2024.

Global
September 2, 2024

Labor Day

Offer subscribers a deal to stock up on all the items they'll need for the school year, like stationary and tech accessories. Remind shoppers of their shipping options so they can get their items in time for Labor Day (and the first day of school).

See Real-Life Labor Day Examples ↗

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Our Labor Day sale starts NOW 🙌 Save up to {X%} OFF {CATEGORY} online and in-store, just in time for the school year. 

Shop the sale: {LINK}

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Labor Day is one of the last major sales events before Black Friday/Cyber Monday. Set your brand up for success by growing your email and SMS subscriber base with gamified experiences, like Spin-to-Win sign-up units.

US
June 19, 2024

Juneteenth

Celebrate the Black community by shining the spotlight on Black-owned brands and their founders. Share a list of organizations your brand supports and encourage your audience to engage in anti-racism work through volunteering and donations.

Browse More Ideas to Make an Impact ↗

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Use your email channel to promote Black businesses, share more information about the organizations you support, and offer additional resources for learning.

US

Explore holidays for marketing tips, info, and templates!

Click on a holiday to see more

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