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ATTENTIVE vs. Wunderkind
Why choose Attentive over Wunderkind?
Selecting the right marketing platform can be challenging. We've made it easier.
Explore the differences between
Attentive and Wunderkind
Discover how our AI-powered platform with precise identity and a world-
class team can help you achieve better results
AI that drives performance
Advanced AI tools
Our AI tools help you recognize 20% more customers and build more targeted segments, ultimately boosting revenue by 50-100%. AI Pro delivers proven 14x ROI with 20% lift in abandonment journey revenue through intelligent timing and audience optimization.
Performance that makes a difference
AI trained on high-quality data drives up to 40% increase in multi-channel campaign revenue and 80-100% more conversions by optimizing SMS and email together.
Identify more site visitors
Accurately recognize shoppers beyond cookie lifetimes and gather detailed subscriber data to deliver more personalized experiences. Unified customer profiles turn fragmented data into actionable insights.
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AI investments
$30M invested, 300% increase in
AI engineers
~15% decrease
in headcount in
the past year
Innovation
Pioneering tools like AI Journeys, AI Pro, AI Essentials, & more
Recently released copy AI, image AI,
& Audiences AI
Identify
Data hub unifies customer data from all touchpoints into comprehensive profiles for more precise targeting
Powered by third-party sites & cross-sharing of customer data, raising privacy concerns
Unmatched reliability and scale
Scalable infrastructure
Built to grow with your business, we’re equipped to manage high demands—especially during peak periods like BFCM.
Specialized solutions
Your brand is unique, and so are your needs. That's why we offer tailored features and integrations, backed by a support team ready to help you solve complex problems.
Compliant and secure
Whether you're reaching out to a few hundred or scaling to millions globally, our platform was designed with compliance in mind to protect and secure your marketing programs.
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Data sharing
Customer data is never shared
Shares customer data with third-party sites & networks
Data transparency
Full transparency on how data is stored, used, & managed
Opaque practices around data management
Infrastructure
Multiple sending partners, built for high-volume
1-2 sending partners, less equipped for peak periods
Compliance tools
Robust compliance tools, including audit trails, fuzzy opt-outs, known litigator suppression, & ADA checks
Rudimentary compliance tools, including no ADA checks, no audit trails
Trusted and strategic partners
Expertise and support
The long-term health of your program is top of mind for us. With close to a decade of experience, we know what works and why, so your marketing efforts are thoughtfully crafted to meet your goals.
Data-driven decisions
We use data to make informed decisions, which allows us to tailor strategies specifically to your needs and optimize for the best possible outcomes.
Full suite of resources
Tap into a wealth of carefully curated resources based on the best practices and strategies of the world’s leading brands.
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Team
1,000+ dedicated employees & growing
~650 employees, shrinking team
Strategies
Marketing tactics that follow best practices & drive performance
Marketing tactics that may lead to higher complaints & opt-outs
Support
<20 mins average response time, self-service capabilities
Long lead times for simple requests;
>10+ business days for tests & refreshes
Leaders in mobile-messaging
Connect with your audience
By choosing a platform that's rooted in mobile, you can be sure that your messages always reach your audience wherever they are.
Accelerated list growth
Our patented two-tap technology has captured over 2B+ sign-ups across email and SMS to date, and counting.
Proven track record
Our platform tackles large and complex marketing needs, managing and sending 90B+ messages and drawing on more than 2T+ datapoints.
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Foundation
Pioneered the SMS marketing industry nearly a decade ago
Originally an exit-intent platform,
only released SMS in 2020
List growth
2X increase in list growth with 30+ list growth tools
Slower list growth
due to required manual entry
Message volume
90B+ messages sent
Fewer messages sent as SMS product launched in 2020
Multi-channel messaging
Accurate attribution
Our attribution model lets you track subscribers' behaviors across multiple browsers and devices, so you have visibility into which channel is driving sales.
Consolidated data
Our platform boosts efficiency and saves time by unifying your data, so you can focus on driving performance rather than managing multiple tools.
Exceptional customer experiences
Make every interaction count by sending hyper-personalized cross-channel messages to the right audiences at the perfect moment.
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Attribution
Flexible & customizable attribution windows
Uses last-touch attribution
Integrations
Orchestrate across platforms with 100+ integrations
Fewer integrations available
Self-service tools
Intuitive UI for
7+ years
Just released their
UI in 2024
Customers who’ve made the switch from Wunderkind to Attentive have gained
4X
SMS subscribers
44+%
Daily increase in cart
abandonment revenue
3X
ROI
Leading brands choose Attentive over Wunderkind
If you’re looking for a platform with superior identity capabilities, a strong commitment to AI, and best-in-class support team, Attentive
is the right choice for your brand.
For a marketing platform that uses short-term strategies for quick wins, Wunderkind could be
a good fit.
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