The Attentive Blog

Ideas and insights for marketers navigating AI, personalization, and customer engagement

Email Marketing
15
  minutes

Emails We Love: 25 Email Marketing Examples to Drive Results

In our first edition of Emails We Love, we curated 25 email marketing examples from brands that get it right.

How Brands Are Rethinking Customer Data, and What It Means for Marketers

See how brands are rethinking customer data—and how Attentive and Snowflake help marketers turn governed data into timely, personalized messaging.

Trends & Insights
16
  minutes

2026 Personalization Trends: What 1,000+ Shoppers Expect From Brands

Discover the 2026 personalization trends driving engagement, loyalty, and sales, based on a survey of 1,050 shoppers across the US, UK, and Australia.

SMS & Email Marketing
Trends & Insights
AI & Automation
Email Marketing
SMS Marketing
Success Stories
Partners & Integrations
Product News
Company
Categories

AI & Automation

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AI & Automation
8
  minutes

Why Customer Relationships Still Matter in an AI-Driven World

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
7
  minutes

5 AI Marketing Examples That Increased Revenue and Conversion Rates

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
6
  minutes

How Is AI Changing Marketing Metrics?

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
5
  minutes

Implementing Agentic AI Governance: Evaluation Steps, Use Cases & Best Practices

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

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Trends & Insights
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Trends & Insights
16
  minutes

2026 Personalization Trends: What 1,000+ Shoppers Expect From Brands

Discover the 2026 personalization trends driving engagement, loyalty, and sales, based on a survey of 1,050 shoppers across the US, UK, and Australia.

Trends & Insights
8
  minutes

How Brands Are Breathing Life Back Into Loyalty Programs

Discover how leading brands like The INKEY List, Represent, Craft Club, and Nadine Merabi are redefining loyalty with community, SMS, and VIP experiences.

Trends & Insights
6
  minutes

TCPA Litigation Is Accelerating. Here’s How To Build a Compliance-First SMS Program.

Learn how Attentive builds compliance into its SMS platform, what’s driving TCPA litigation, and what every SMS marketer should know.

Trends & Insights
5
  minutes

Customers Don’t Think in Channels—So Why Do Brands?

Growth Shop shares why the future of retention is connected, intentional, and human—and why customers don't think in channels.

Trends & Insights
7
  minutes

7 Lessons From Thread London That Every Marketer Can Act On

Discover seven actionable marketing lessons from Thread London, covering loyalty, omnichannel marketing, customer engagement, and Black Friday strategy.

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Success Stories
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Success Stories
7
  minutes

How Mellow Mushroom Turned Dine-In Data Into Nearly $1M in Revenue

See how Mellow Mushroom connected dine-in and digital guest data to build more relevant email and SMS campaigns, driving nearly $1M from automated journeys.

Success Stories
7
  minutes

How 4 Fashion Brands Keep Customers Coming Back, Season After Season

See how AllSaints, Steve Madden, Represent Clothing, and Nadine Merabi use SMS and email to build loyalty, drive repeat purchases, and retain customers.

Success Stories
7
  minutes

What 6 Brands Did Before BFCM That Drove Results

Discover six BFCM success stories from CB2, Kendra Scott, AllSaints, Davines, Little Sleepies, and Made In Cookware. See how early planning, AI, and SMS drove stronger results.

Success Stories
9
  minutes

How 8 Powerhouse Women-Owned Brands Are Turning Strategy into Impact with Attentive

We’re sharing how eight women-owned brands are using Attentive to turn strategy into measurable success.

SMS & Email Marketing
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August Marketing Ideas: Campaigns, Promotions, and Retail Calendar for 2026

Looking for August marketing ideas? Discover campaign inspiration, retail holidays, promotional strategies, email and SMS ideas, and tips to prepare your business for fall.

How to Grow Your SMS and Email Subscriber List: 11 Proven List Growth Strategies

Discover how to grow your SMS and email subscriber list with 11 proven tactics, from signup optimization to retention and personalization.

How to Improve Identity Resolution: 3 Strategies That Increase Revenue

Learn how to improve identity resolution with unified customer profiles, server-side tracking, and identity graphs to drive more triggered revenue and personalization.

June Marketing Strategies and Campaign Examples for SMS, Email, and Push

Explore key moments, campaign ideas, and SMS and email benchmarks to guide your strategy this June.

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Email Marketing
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Email Marketing
6
minutes

What Millions of Campaigns Reveal About the Real Value of Email Opens

Think email opens don’t matter? New data from millions of campaigns shows why opens still play a critical role in deliverability and performance.

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Email Marketing
3
  minutes

What I Learned Evaluating Email Platforms for Nearly a Year (With Checklist)

After nearly a year evaluating email platforms, here are five lessons that matter most—from roadmaps and support to migration and long-term fit.

Email Marketing
4
  minutes

We Asked Marketers: What Questions Matter Most When Choosing an Email Platform?

We asked marketers what questions mattered most when choosing a new email platform. Here are the three conversations they said every team should have before making a decision.

Partners & Integrations

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How Brands Are Rethinking Customer Data, and What It Means for Marketers

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI Without Action Is Just Another Buzzword

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Retention Is Back—And Smarter Customer Data Is Why

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Top SMS & Email Integrations for BFCM: Connect Your Channels and Drive Holiday Revenue

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

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SMS Marketing
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SMS Marketing
15
  minutes

2026 Spring Marketing Ideas for Engagement, Growth, and Revenue

We’ve gathered our best spring marketing ideas that will resonate with your audience and drive meaningful results.

SMS Marketing
8
  minutes

21 Tips for Writing Effective SMS Marketing Copy (With Examples)

Learn our top tips for writing effective SMS marketing copy—including a do's & don'ts list to help you make the most out of those 160 characters.

SMS Marketing
  minutes

April Campaigns Bring May Conversions: How to Optimize Your Marketing This Month

We're sharing our top April marketing ideas for creating campaigns and triggered journeys that lead to lifelong loyalty.

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