The Attentive Blog

Ideas and insights for marketers navigating AI, personalization, and customer engagement

Trends & Insights
4
  minutes

BFCM Forecast: How to Win Holiday Shoppers in 2026

Use 2026 holiday shopping benchmarks to plan BFCM messaging, guide shoppers from discovery to delivery, and build stronger post-purchase engagement.

Trends & Insights
16
  minutes

2026 Personalization Trends: What 1,000+ Shoppers Expect From Brands

Discover the 2026 personalization trends driving engagement, loyalty, and sales, based on a survey of 1,050 shoppers across the US, UK, and Australia.

November Marketing Ideas: How to Make the Whole Month Matter

November doesn’t have to be all Black Friday. Explore marketing ideas for ecommerce brands across gifting, replenishment, seasonal needs, BFCM, and post-purchase moments.

SMS & Email Marketing
Trends & Insights
AI & Automation
Email Marketing
SMS Marketing
Success Stories
Partners & Integrations
Product News
Company
Categories

AI & Automation

Explore all
AI & Automation
5
  minutes

How to Strengthen Loyalty With MCP [+ Example Prompts]

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
6
  minutes

How Is AI Changing Marketing Metrics?

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
7
  minutes

5 AI Marketing Examples That Increased Revenue and Conversion Rates

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
5
  minutes

Implementing Agentic AI Governance: Evaluation Steps, Use Cases & Best Practices

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Explore all
Trends & Insights
Explore all
Trends & Insights
16
  minutes

2026 Personalization Trends: What 1,000+ Shoppers Expect From Brands

Discover the 2026 personalization trends driving engagement, loyalty, and sales, based on a survey of 1,050 shoppers across the US, UK, and Australia.

Trends & Insights
4
  minutes

New FCC Opt-Out Rules for SMS: You Will Be Able To Designate One Way To Unsubscribe

The FCC’s new SMS opt-out rules let brands designate one method. Learn what changes, what stays the same, and how Attentive supports compliance.

Trends & Insights
12
  minutes

2026 State of Loyalty & Retention: 600 Shoppers Reveal What Brings Them Back

600 shoppers reveal what actually drives loyalty and retention in 2026—plus what pushes customers away and how marketers can win them back.

Trends & Insights
4
  minutes

BFCM Forecast: How to Win Holiday Shoppers in 2026

Use 2026 holiday shopping benchmarks to plan BFCM messaging, guide shoppers from discovery to delivery, and build stronger post-purchase engagement.

Trends & Insights
8
  minutes

6 BFCM Strategies From Leaders at Nadine Merabi, Wonderskin, and Fenty Beauty

CRM leaders at Nadine Merabi, Wonderskin, and Fenty Beauty share six BFCM strategies to put into action this peak season.

Explore all
Success Stories
Explore all
Success Stories
7
  minutes

How Attentive Helps Marketers Move Faster with More Control and Less Friction

See how Attentive’s intuitive platform and Attentive Academy help marketers build, launch, learn, and improve campaigns across SMS, email, RCS, and push campaigns

Success Stories
7
  minutes

How Mellow Mushroom Turned Dine-In Data Into Nearly $1M in Revenue

See how Mellow Mushroom connected dine-in and digital guest data to build more relevant email and SMS campaigns, driving nearly $1M from automated journeys.

Success Stories
7
  minutes

How 4 Fashion Brands Keep Customers Coming Back, Season After Season

See how AllSaints, Steve Madden, Represent Clothing, and Nadine Merabi use SMS and email to build loyalty, drive repeat purchases, and retain customers.

Success Stories
7
  minutes

What 6 Brands Did Before BFCM That Drove Results

Discover six BFCM success stories from CB2, Kendra Scott, AllSaints, Davines, Little Sleepies, and Made In Cookware. See how early planning, AI, and SMS drove stronger results.

SMS & Email Marketing
Explore all

November Marketing Ideas: How to Make the Whole Month Matter

November doesn’t have to be all Black Friday. Explore marketing ideas for ecommerce brands across gifting, replenishment, seasonal needs, BFCM, and post-purchase moments.

How SMS, Email, Push, and RCS Work Together to Drive Repeat Purchases

A successful strategy comes down to knowing when to choose push, email, RCS, or SMS. Learn how to play to each channel's strength, ultimately unlocking hidden ROI.

The Ultimate 2026 Food Holidays Calendar

There are hundreds of national food holidays—check out our 2026 food holiday calendar to make sure you don’t miss an opportunity to engage your customers.

7 BFCM Strategies Powered by Customer Signals

Discover 7 BFCM strategies using RFM, customer LTV, and Product Affinity to target the right shoppers, improve retention, and make every send count.

Explore all
Email Marketing
Explore all
Email Marketing
6
minutes

What Millions of Campaigns Reveal About the Real Value of Email Opens

Think email opens don’t matter? New data from millions of campaigns shows why opens still play a critical role in deliverability and performance.

Go to blog
Go to the blog
Email Marketing
4
  minutes

How Long Does an Email Migration Take? Implementation Experts Weigh In

Wondering how long an email migration takes? Learn the five factors that have the biggest impact on your timeline, from technical complexity to team readiness.

Email Marketing
3
  minutes

What I Learned Evaluating Email Platforms for Nearly a Year (With Checklist)

After nearly a year evaluating email platforms, here are five lessons that matter most—from roadmaps and support to migration and long-term fit.

Partners & Integrations

Explore all

How Brands Are Rethinking Customer Data, and What It Means for Marketers

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Top SMS & Email Integrations for BFCM: Connect Your Channels and Drive Holiday Revenue

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI Without Action Is Just Another Buzzword

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Retention Is Back—And Smarter Customer Data Is Why

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Explore all
SMS Marketing
Explore all
SMS Marketing
5
  minutes

Australia Marketing Calendar 2026

Unlock the potential of the Australia marketing calendar with key dates and strategies. Plan your campaigns effectively and engage your audience year-round.

SMS Marketing
7
  minutes

UK Marketing Calendar 2026

Check out our UK marketing calendar to stay on top of the UK’s key holidays and marketing moments.

SMS Marketing
19
  minutes

2026 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]

Maximize your marketing impact with a text messaging calendar. Discover tips and strategies for planning effective SMS campaigns and staying organized year-round.

Explore all

Grow your program across SMS, email, RCS, and push

Connect with one of our platform experts to learn what Attentive can do for your business

Get a demo
Take a tour