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SMS Strategies Your SMS Toolkit for Setting and Maximizing Your Strategy [With Templates]Read Now

An illustration of SMS marketing planning templates to help you get the most out of your program.

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The SMS marketing metrics you need to measure

SMS Strategies The SMS Marketing Metrics You Need to Measure Your Program’s Success

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SMS Strategies SMS Marketing Strategies You Need to Launch and Scale Your Program

monthly calendars

SMS Strategies 2023 Text Messaging Calendar: Important Dates & Actionable Tips

targeting image

SMS Strategies SMS Segmentation: Creating Your Strategy

illustration of beauty products next to shopping bag, plant, and text bubble

Trends and Insights Very Good Light’s Co-Founder and President Michael Engert on the Power of Blending Editorial and E-Commerce

FEATURED

SMS Marketing by the Numbers: 30+ Texting Statistics You Need to Know

subscriber segmentation illustration

SMS Strategies SMS Segmentation: Best Practices to Power Personalization

illustration of text message SMS bubble next to an MMS of shopping bag

SMS Strategies SMS vs. MMS: What’s the Difference?

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FEATURED

What is SMS Marketing? Best Practices and Examples

sms marketing platform

SMS Strategies How to Choose an SMS Marketing Platform [Checklist + Examples]

Desk calendar with Australia flag sticker

SMS Strategies The 2023 Australia Text Message Marketing Calendar [Key Dates + Tips]

Wall calendar with United Kingdom flag

SMS Strategies 2023 UK Text Message Marketing Calendar [Downloadable PDF]

Wall calendar with Canadian flag

SMS Strategies The 2023 Canada Text Message Marketing Calendar

new years calendar

SMS Strategies Texts We Love: New Year’s Edition

2023 marketing trends

Trends and Insights These Are the Marketing Trends to Watch in 2023

sms compliance

SMS Strategies The Marketer's Guide to SMS Compliance

illustration of a globe with a text bubble, sitting on top of a stack of books

SMS Strategies 5 Reasons Brands Should Invest in Text Messaging

illustration of mobile phone with shopping bags and text bubbles

SMS Strategies Text-to-Buy Strategies That Get Subscribers to Convert Faster (With Examples)

Looking back on our 2022 marketing predictions

Trends and Insights Looking Back on the Marketing Trends That Defined 2022

illustration of computer screens with plant, credit card, lightbulb, clock, shopping bags

SMS Strategies Conversational Strategies to Add to Your SMS Program

Boxing Day text message promotions and January sales strategies

SMS Strategies Texts We Love: Boxing Day Edition

illustration of shopping carts, packages, and shopping bags

SMS Strategies During Cyber Week, Brands Drove $1.1B in SMS Revenue. Here are Some of the Texts They Sent

photo of Attentive's CTO Todd Berman

News Meet Our Chief Technology Officer, Todd Berman

illustration of sunglasses

SMS Strategies For goodr, the Fun Never Stops—Especially When it Comes to SMS

illustration of mailbox on a phone to symbolize SMS delivery

SMS Strategies What is SMS Delivery, and How Can You Reach the Main Inbox?

Illustration of phone, shopping bag, credit card, gift boxes, QR code, coupons

SMS Strategies Text Messages With Mobile Coupons Convert 4x Better. Here's How to Send Them.

Black friday cyber monday campaign examples

SMS Strategies Texts We Love: Black Friday & Cyber Monday Edition

shopping bags and credit cards

Trends and Insights The Most Personal, Luxury Shopping Experience is on Mobile

phone illustration with play button and text message bubbles

SMS Strategies Your Guide for Using TikTok and SMS Together in 30, 60, or 90 Minutes

BFCM imagery with illustrated checklist, calendar, and message bubbles

SMS Strategies When is the Best Time to Text Subscribers During BFCM?

illustration of notepad, coffee, text bubble, question mark bubble, BFCM prep

SMS Strategies Top Questions Brands Have About Black Friday Cyber Monday (and our Answers)

illustration of beauty products and steps

Trends and Insights How Taraji P. Henson Finds Opportunity Where No One Else Thinks to Look

illustration of makeup products

Trends and Insights How Bobbi Brown Built a Trailblazing Career by Avoiding Trends

halloween text message examples

SMS Strategies Texts We Love: Halloween Edition

Phone screen with messages, graphs, and data flow charts

Trends and Insights Conversations are the Thread Between Commerce and Convenience

thread conference highlights

News Thread 2022: The Highlights From Our Customer Conference

phone, shopping bags, and wrapped gifts

SMS Strategies [GUIDE] Building Customer Loyalty Throughout the Holiday Season

Mobile advertisement and checkout screen

Trends and Insights There’s a Major Shakeup In Advertising, and That’s Not a Bad Thing

Canadian flag and text message illustration

Trends and Insights What You Need to Know Before Texting Canadian Shoppers

illustration of hybrid marketing

SMS Strategies [GUIDE] Why SMS is the Key to Hybrid Marketing This Holiday Season

phone with video and text message

News Attentive Product Spotlight: Volume 3

what is a cdp

Trends and Insights What is a Customer Data Platform (CDP), and How Does it Fit Into Your Marketing Stack?

phone with image of purse and text message bubble

SMS Strategies How to Use Your Product Data to Send Better Text Messages

what is sms marketing

SMS Strategies What is SMS Marketing? Definition, Benefits, and How to Get Started

illustration with holiday gift boxes

Trends and Insights The Most Important KPI to Focus on This Holiday Season, and More Tips From Our Expert Panel

illustration of coffee, mug, and text message promotion

SMS Strategies Texts We Love: National Coffee Day Edition

2022 Holiday marketing predictions

Trends and Insights 5 Trends That Will Shape Brands' Holiday Marketing in 2022

campaign text messages vs. triggered text messages

SMS Strategies Campaigns vs. Triggered Messages, and How to Use Them in Your SMS Strategy

illustration of sign-up unit

News Attentive’s Compliance Features and Two-Tap Validated by Florida Federal Court

illustration of Shady Rays' products and SMS experience

Trends and Insights Shady Rays Founder & CEO Chris Ratterman on Building a Rare Brand Promise

Trends and Insights SMS Marketing by the Numbers: 30+ Texting Statistics You Need to Know

illustration of Igloo's retro cooler collection

Trends and Insights How Igloo Is Bringing Their DTC Strategy to Life With SMS

illustration of computer and gift boxes

SMS Strategies [GUIDE] Level Up Your Holiday E-Commerce Marketing Strategy With SMS

texts we love labor day

SMS Strategies Texts We Love: Labor Day Edition

illustration of computer with analytics

Trends and Insights How to Make the Most Out of Your Web Traffic

bfcm marketing resources

SMS Strategies Black Friday Marketing Resources We’ve Bookmarked for Holiday 2022

laptop with email message

SMS Strategies The Email Marketer’s Guide to SMS

Non-promotional content strategies

SMS Strategies 10 Examples of Non-Promotional Content to Engage Without Discounts

phone launching into space

SMS Strategies How to Plan Your New Product Launch With SMS

mobile phone with shopping bags

News Most Browsers Never Buy. Text-to-Buy is Here to Change That.

illustration of transactional text message

SMS Strategies 6 Types of Transactional SMS Messages to Send [With Templates]

SMS Strategies Holiday Planning Starts Now: How to Make Sure Your SMS Program Is Ready

illustration of text bubbles and phone contacts

Trends and Insights How iOS 16 Could Impact Your SMS Marketing—and How to Prepare

Back-to-school imagery with a backpack and cellphone

SMS Strategies Texts We Love: Back-to-School Edition

Amazon Prime Day image

SMS Strategies Texts We Love: Amazon Prime Day Edition

illustration of mobile checkout

Trends and Insights How Shop Pay Works, and the Benefits of Streamlining Mobile Payments

illustration of phone with text bubbles next to it

News Attentive Product Spotlight: Volume 2

4th of july illustration with fireworks and a flag text message

SMS Strategies Texts We Love: 4th of July Edition

SMS Strategies SMS Marketing for Shopify Merchants: Everything You Need to Get Started

SMS Strategies The Powerful Ways Two-Way Text Messaging Builds Long-Term Customer Relationships

text bubble illustration

News The Conversational Answer to “No-reply@”—Why We Built Attentive Concierge™

illustration of food and drinks

SMS Strategies Food & Beverage 2022 Text Messaging Calendar

illustration of shopping bag, charts, and bubble

Trends and Insights Here’s How Marketers Are Responding to the Customer Acquisition Challenge

illustration of text message, father's day imagery

SMS Strategies Texts We Love: Father’s Day Edition

United Kingdom (UK) Text Messaging Examples

SMS Strategies Texts We Love: UK Edition

Phone and desk

SMS Strategies Triggered Text Messages: Definition, Types, & Examples

illustration showing a phone with the UK flag and text bubbles

Trends and Insights [New Research] 90% of UK Consumers Are Interested in SMS Marketing From Brands. Here’s What You Need to Know.

phone illustrating purpose-driven brands

Trends and Insights Being a Purpose-Driven Brand Takes Work. Here’s Why It’s Worth It.

Memorial Day Text Message Ideas

SMS Strategies Texts We Love: Memorial Day Edition

acquisition image

SMS Strategies The Definitive Guide to Growing Your SMS Subscriber List (With Examples)

Two-Way Text Messaging Ideas

SMS Strategies 13 Examples of Two-Way Text Messages to Boost Your Conversational Commerce Strategy

text message marketing illustration with email and other tools

SMS Strategies 11 SMS Integrations to Help You Supercharge Your Existing Channels

Mother's Day Text Message Ideas

SMS Strategies Texts We Love: Mother’s Day Edition

cell phone illustration with hearts and juice

SMS Strategies What Makes SMS a Great Partner for Your Restaurant’s Loyalty Program (and How to Connect the Two)

SMS Strategies Is Your Social Commerce Working Hard Enough For You?

Earth Day SMS Ideas

SMS Strategies Texts We Love: Earth Day Edition

attentive product spotlight for march 2022

News Attentive Product Spotlight: Volume 1

bottles of skincare products

SMS Strategies The SMS Marketing Strategies That Took Farmacy Beauty From Zero to 60x+ ROI

The History of Text Messaging

Trends and Insights The History of Text Messaging: How SMS Became a Top Performance Marketing Channel

state of conversational commerce in 2022

Trends and Insights We Surveyed 5,000 Consumers About the Future of Commerce. Convenience Is Their Top Priority.

Women's History Month

Trends and Insights 3 Founders on Moving Past “No’s,” Prioritizing Brand, and Finding Strength in Community

St. Patrick's Day SMS Examples

SMS Strategies Texts We Love: St. Patrick’s Day Edition

SMS Glossary

Trends and Insights SMS Glossary: 48 Most Common SMS Marketing Terms

Phone with text bubbles

Trends and Insights Zero-Party Data Is Real, and It's Helping Brands Rethink the Customer Journey

phone and speech bubble

SMS Strategies 17 Tips for Writing Effective SMS Marketing Copy (With Examples)

Trends and Insights Lionsgate Films' Head of Inclusive Content on Elevating Black Voices Across Industries

SMS Strategies Meet the Marketers Behind Our 2021 “Best of Text” Award Winners

phone with pie chart

Trends and Insights First-Party Data: What Marketers Need to Know in 2022

spinning wheel game

SMS Strategies Is Gamification the Key to Delivering Entertaining Shopping Experiences?

Game day campaigns text messaging

SMS Strategies Texts We Love: Game Day Edition

desktop items

SMS Strategies [Guide] Migrating Your SMS Marketing Platform to Attentive

valentine's day campaigns text messaging

SMS Strategies Texts We Love: Valentine’s Day Edition

2022 marketing predictions

Trends and Insights 6 Mobile Marketing Predictions for 2022

Personalized sms insights board

News Make Data-Driven Decisions in Less Time—With Personalized SMS Insights & Performance Snapshots

phone and rocket soaring

Trends and Insights Why Conversational Commerce Will Define the Next Era of Brand Marketing

snowglobe with shopping imagery

Trends and Insights Reflecting on our 2021 Predictions: What We Got Right & What No One Saw Coming

bar graph

Trends and Insights Using Customer Data to Inform Your Digital Marketing Strategy

News A Q&A With Our New Chief Marketing Officer, Sara Varni

sms marketing questions

SMS Strategies The Top 10 SMS Marketing Questions We Get (and our Answers)

Cyber week 2021

Trends and Insights Cyber Week 2021 Recap: Brands Generated $830 Million From SMS, Doubling Revenue From 2020

Trends and Insights Lean Into Brand and Empathy to Build Long-Term Loyalty

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