Keep these tabs open to help you create a best-in-snow holiday marketing strategy that delights consumers this year.
We’ll continue to update this article with more resources that will help you plan for a successful holiday season.
As you prepare for some of the biggest spending days of the year, keep in mind that consumers are expecting you to deliver personalized communications, convenient shopping experiences, and great deals.
That’s a tall order. So we've rounded up holiday marketing resources from around the web to help you plan your best holiday season yet—from now through December.
1. ‘90s-inspired interactive guide with SMS examples, interviews, tips, & more
Grab your flannel and fire up your modem, because this holiday season, we’re throwing it back to the ‘90s. Explore our Holiday Marketing Reboot, an interactive resource full of holiday tips and strategies you can easily implement for your own brand. It’s got SMS examples, interviews with marketers at brands like GUESS and Jones Road Beauty, a template discovery quiz, and more.
2. A guide to leveling up your holiday e-commerce marketing strategy with SMS
You’ve set important goals for the holidays, so we’ve pulled together a guide full of our best holiday e-commerce tips and strategies to help you achieve them. You’ll learn how to make SMS work harder for your brand—from acquiring and nurturing customers to amplifying your email, social, and loyalty efforts.
3. A guide for using SMS as part of your hybrid marketing strategy this season
Your customers don’t think of shopping in-store or online as an either/or choice. They use both at different points in their journey to make their experience as convenient as possible. Bookmark this link, and learn how to connect the dots between your digital and physical experiences.
4. A guide to doubling down on loyalty and retention during the holidays
With customer acquisition getting more expensive, many brands will prioritize loyalty and retention this holiday season. Learn how SMS can help you with this goal by letting you tap into brand voice, storytelling, special perks, and two-way communication.
5. Answers to your top Black Friday Cyber Monday questions
We've answered the top SMS questions brands have about the holiday season—like how to grow your list ahead of the holidays, types of messages to send, and A/B tests to run—so you can feel prepared going into the biggest shopping period of the year.
6. Strategies for finding the BFCM text messaging send times and frequency that work for your brand
While there’s no “one-size-fits-all” solution for what send times and frequency works best, this post will guide you through how to learn what works for your subscribers—including when you should start sending BFCM text messages, the best times to send, and how many texts to send for optimal revenue.
7. Holiday planning checklist to prepare your SMS program sooner rather than later
This year, many consumers will be making their holiday purchases earlier than ever to avoid price hikes, out of stock inventory, and potential shipping delays. We put together this guide to help you prepare for a longer holiday shopping season—and drive revenue from now through Black Friday and Cyber Monday. Use it as a checklist to make sure your SMS program is ready now to make the biggest impact later.
8. An on-demand webinar that will help you create a winning SMS marketing plan for BFCM
During last year’s Cyber Week, the brands who partner with us generated over $830 million from SMS marketing. Tune in to this on-demand webinar to hear how they did it, and get best practices for making 2022 your best holiday season yet—including Black Friday marketing strategies, ideas to break through the noise, and tips for optimizing your marketing efforts.
9. 16 SMS marketing strategies for boosting holiday revenue
Whether you’re just getting your text messaging program up and running, or you’re looking for ways to grow your existing one, here are 16 key holiday SMS marketing strategies your brand can use to hit—and exceed—your revenue goals this year. Plus, get inspired by real SMS campaigns sent by Attentive customers.
10. 33 step-by-step marketing recipes to cook up your best holiday season yet
With over 100 pages of expert-crafted tips and best practices, Privy's e-commerce marketing recipes ebook is jam-packed with the tools you need to succeed this holiday season. You'll find recipes like How To Reduce Cart Abandonment By 10%, Creating IRL Shopping Experiences Online This Holiday Season, Building Your SMS List From The Ground Up, and everything in between.
11. Holiday marketing tips from 12 e-commerce experts
E-commerce analytics platform Daasity asked industry experts to share their best advice for boosting e-commerce holiday revenue. Check out the post for a roundup of pro tips on topics including post-purchase experiences, loyalty and retention strategies, and automation.
12. This webinar all about how to scale your SMS list before Black Friday and Cyber Monday
The first step of using your SMS program to drive holiday success is growing your list of text subscribers now, so you can start building an audience who will be excited to shop your holiday sales—either for themselves or someone else. Watch this on-demand webinar for actionable tips on how to scale your SMS subscriber base before Black Friday and Cyber Monday.
13. 150+ real-life examples and tips to drive more holiday revenue with SMS
Our interactive “choose your own adventure” holiday resource from 2021 includes three different paths to explore and discover tips based on your brand’s goals for the season. Whether you’re looking to drive traffic to your physical and online stores, increase e-commerce revenue, nurture your loyal audience, or all of the above, our SMS Holiday Village will help you reach your goals (while having a little bit of fun).
14. Campaign ideas to keep the shopping momentum going in December (and beyond)
The holiday shopping rush tends to slow down after Black Friday and Cyber Monday, so December is the time for marketers to keep the momentum going with more exclusive content and promotions aimed at just-in-time and last minute shoppers. From promoting daily deal campaigns to encouraging gift card purchases, here are 16 text messaging ideas from retail and e-commerce marketing leaders to help you drive revenue through December.
Need even more inspiration? Browse Texts We Love for creative SMS holiday marketing examples from leading brands.