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SMS Marketing Basics

SMS Marketing Basics

Check out these resources that’ll help you set your SMS program up for success.

SMS Marketing Basics

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SMS Marketing 7 Memorial Day Marketing Ideas to Boost Engagement and Sales

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SMS Marketing 6 Marketing Strategies to Increase Sales During Fashion Shows

Bank holiday shopping icons

SMS Marketing 6 SMS Marketing Strategies to Win Over Last-Minute Bank Holiday Shoppers

Best times to send SMS marketing messages and email

SMS Marketing The Best Times to Send SMS Marketing and Email in 2025

Winter Marketing illustrations

SMS Marketing Autumn/Winter Marketing Trends and Moments to Capture Australian Shoppers

An illustration showing a phone with a shopping screen and spring elements.

SMS Marketing Finish Q1 Strong by Re-Engaging Subscribers with These Spring Marketing Ideas

UK Summer icons reflecting key events

SMS Marketing Spring/Summer Marketing Trends and Moments to Capture UK Shoppers

illustration of a phone surrounded by Valentine's Day candy hearts on a pink background

SMS Marketing 11 Valentine’s Day Marketing Ideas to Win the Hearts of Your Shoppers

illustration of a calendar surrounded by various food and drinks on a bright yellow background

SMS Marketing The Ultimate 2025 Food Holidays Calendar

monthly calendars

SMS Marketing 2025 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]

heart-shaped vase with vibrant flowers on a pink background

SMS Marketing 9 Mother’s Day Marketing Ideas to Inspire Your Strategy

illustration of a bottle of champagne and a calendar displaying the date Jan 1 surrounded by fireworks

SMS Marketing 11 New Year’s Marketing Ideas to Ring in Revenue and Loyalty

Wall calendar with United Kingdom flag

SMS Marketing UK Marketing Calendar 2025

illustration of desk with a calendar, lamp, plant, and water bottle with a round Australia flag sticker on it

SMS Marketing Australia Marketing Calendar 2025

Image of January Sales

SMS Marketing 7 January Sales Marketing Ideas to Maintain Post-Holiday Momentum in the UK

illustration of a group of boxes and gift bags with tags

SMS Marketing 7 Boxing Day Marketing Ideas to Boost Your End-of-Year Sales

Illustration showing self-gifting shopping

SMS Marketing Don’t Snooze on a Self-Gifting Strategy This Holiday Season (9 Examples)

illustration of running an A/B test on a marketing campaign

SMS Marketing 13 Real A/B Testing Examples to Uncover What Motivates Subscribers to Engage

bfcm marketing resources

SMS Marketing 17 Holiday Marketing Resources We’ve Bookmarked

30 day plan to new sms program

SMS Marketing 30-Day Plan to Driving Results From a New SMS Program

choosing an sms marketing platform

SMS Marketing Your Guide to Choosing an SMS Platform [Checklist + Examples]

illustration of a chat bubble next to an envelope with a message in it

SMS Marketing Why You Should Combine Your SMS and Email Marketing on the Right Platform

illustration of a grill, text messaging, and food

SMS Marketing 12 Labor Day Marketing Ideas to Boost Your End-of-Summer Revenue

back-to-school imagery with a backpack, books, and cellphone

SMS Marketing Back-to-School Marketing: 11 Ideas to Score More Engagement and Revenue

bfcm marketing toolkit

SMS Marketing Your BFCM Marketing Toolkit for Planning and Tracking Your Holiday Strategy

Thread London seminar discussion taking place on stage

Trends & Insights 6 SMS Marketing Priorities for UK Brands

illustration of a box with a basketball, sneaker, and other items inside

SMS Marketing 5 Prime Day Marketing Ideas to Try (Even If You Don’t Have an Amazon Store)

4th of july illustration with fireworks and a flag text message

SMS Marketing 4th of July Marketing Ideas to Spark Engagement and Revenue

illustration of phone, flag, gift box, grill, cooler

SMS Marketing 8 Father's Day Marketing Ideas to Level Up Your Strategy (and Drive Revenue)

photo of Adam Aubrey, Head of E-Commerce at Warrior Supplements

Success Stories Warrior Supplements’ Head of E-Commerce Shares the SMS Strategies Propelling the Brand’s Growth and Performance

abstract illustration of various colorful app icons on a brown background

SMS Marketing 7 Best SMS Marketing Platforms for 2024: Which One Is Right for You?

The SMS marketing metrics you need to measure

SMS Marketing Essential SMS Marketing Metrics: Key Strategies for Measuring Success

Wall calendar with Canadian flag

SMS Marketing Canada: 2024 Text Message Marketing Calendar

illustration of many text message bubbles

SMS Marketing Bulk SMS Marketing: Why It’s Not the Best Strategy for Your Brand (and What To Do Instead)

How marketers are using Threads

Trends & Insights Will Threads Stick Around? Exploring the Opportunities for Marketers

Consumers are more likely to engage with MMS compared to SMS

Trends & Insights Picture Perfect: 73% of Consumers Agree MMS Creates a Better Brand Experience

How to decrease SMS opt-outs

SMS Marketing High SMS Opt-Out Rate? Here Are 6 Tips to Improve It

7 strategies for increasing SMS conversion rates

SMS Marketing 7 Ways to Increase Your SMS Conversion Rates

What Succession can teach marketers

Trends & Insights What Marketers Can Learn from Succession’s Writers

illustration of colorful bubbles and circles

Trends & Insights 35+ E-Commerce Statistics Every Marketer Needs to Know

sms marketing questions

SMS Marketing The Top 13 SMS Marketing Questions We Get (and Our Answers)

SMS Marketing SMS Glossary: 48 Most Common SMS Marketing Terms

illustration of beach chair with sunglasses, suitcase, airplane, palm trees, text bubbles

SMS Marketing 9 Inspiring Ideas for Travel Brands to Drive More Revenue With SMS

illustration of stairs and text bubbles

SMS Marketing 10 Resources for Getting Started With SMS

illustration of spiral notebook with checklist

SMS Marketing The Ultimate 4-Step SMS Campaign Checklist

Top AI platforms for scaling your SMS copywriting

AI & Automation Top 6 AI Marketing Tools to Scale Your SMS Copywriting in 2024

SMS Marketing Marketing Privacy and Data Glossary: The Most Common Terms

An illustration of SMS marketing planning templates to help you get the most out of your program.

SMS Marketing Your SMS Toolkit for Setting and Maximizing Your Strategy [With Templates]

toolkit with phone, text bubble, screws, pencil, and rulers

SMS Marketing SMS Marketing Strategies You Need to Drive Efficiency and Scale

illustration of text message SMS bubble next to an MMS of shopping bag

SMS Marketing SMS vs. MMS: What’s the Difference?

SMS Marketing The Marketer's Guide to SMS Compliance

Illustration of phone, shopping bag, credit card, gift boxes, QR code, coupons

SMS Marketing Text Messages With Mobile Coupons Convert 4x Better. Here's How to Send Them.

phone illustration with play button and text message bubbles

SMS Marketing Your Guide for Using TikTok and SMS Together in 30, 60, or 90 Minutes

what is sms marketing

SMS Marketing What is SMS Marketing? Definition, Benefits, and How to Get Started

campaign text messages vs. triggered text messages

SMS Marketing Campaigns vs. Triggered Messages, and How to Use Them in Your SMS Strategy

Trends & Insights SMS Marketing by the Numbers: 30+ Texting Statistics You Need to Know

Non-promotional content strategies

SMS Marketing 10 Examples of Non-Promotional Content to Engage Without Discounts

phone launching into space

SMS Marketing How to Plan Your New Product Launch With SMS

Holiday blog post

SMS Marketing Holiday Planning Starts Now: How to Make Sure Your SMS Program Is Ready

illustration of phone, graph, discount tag, light bulb, and Australian flag

Trends & Insights Australian Consumers Are Excited About SMS: Here’s How to Reach Them

SMS Marketing Triggered Text Messages: Definition, Types, & Examples

illustration showing a phone with the UK flag and text bubbles

Trends & Insights [New Research] 90% of UK Consumers Are Interested in SMS Marketing From Brands. Here’s What You Need to Know.

acquisition image

SMS Marketing The Definitive Guide to Growing Your SMS Subscriber List (With Examples)

SMS Marketing Is Your Social Commerce Working Hard Enough For You?

The History of Text Messaging

Trends & Insights The History of Text Messaging: How SMS Became a Top Performance Marketing Channel

phone and speech bubble

SMS Marketing 17 Tips for Writing Effective SMS Marketing Copy (With Examples)

SMS Marketing [Guide] Migrating Your SMS Marketing Platform to Attentive

SMS holiday marketing ideas

SMS Marketing 16 SMS Holiday Marketing Ideas to Hit Your Revenue Goals

SMS Marketing 16 Back-to-School Strategies From E-Commerce Marketing Leaders

entertainment and travel brands image

SMS Marketing 4 Ways Entertainment & Travel Brands Drive Ticket Sales and Memberships With SMS

summer calendar image

SMS Marketing 2021 Text Messaging Calendar: Important Dates & Actionable Tips

sms marketing recommendations

Product News Smart Recommendations: Your Personalized SMS To-Do List

sms purchase lifecyce

SMS Marketing 8 SMS Marketing Strategies to Influence Purchase Behavior

Person icon with 3 text bubbles

SMS Marketing How Brands Can Use SMS Throughout the Customer Lifecycle (With Examples)