Discover how the best brands use cart abandonment
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
TEXTS WE LOVE
Why We Love It:
Luxury watch brand Seiko texted subscribers about an exclusive offer for a free gift with the purchase of any of its Prospex watches. The message included an image of a classic Prospex watch and a Prospex backpack to show subscribers what they would receive. Sending subscribers a “gift with purchase” offer is an effective way to drive brand loyalty. This type of incentive is also a great alternative for brands who don’t offer discounts.
Why We Love It:
Party supplies retailer Party City texted subscribers about deals for the upcoming 4th of July holiday. They included a patriotic image of party supplies and listed a few of the different deals that shoppers could expect to see. They ended the message with a clear call to action to “Shop now.” With all the other seasonal promotions consumers receive, text messaging offers a mobile-first channel for marketers to quickly and directly reach their audience.
Why We Love It:
Bakery chain Baked by Melissa texted subscribers about an upcoming shipping deadline ahead of the holiday. The message clearly stated the deadline (“before 2pm EST today”) and expected delivery date (“for arrival by Friday”) before linking back to its website so subscribers could place their order. Including a mouth-watering image featuring a popular product, in addition to a deadline to place the order for on-time delivery, helps inspire shoppers and build excitement.
Why We Love It:
Subscription fashion retailer JustFab sent VIP text messaging subscribers an offer to shop an exclusive 60% off sale before it ended. In the text message, JustFab highlighted the limited-time nature of the sale (“ends TONIGHT!”) and reminded subscribers of their “VIP” status. Customers love to feel like they’re receiving VIP treatment and exclusive perks. Sending VIP reminders about limited-time sales is an effective way to engage high-value customers.
Why We Love It:
A well-timed reminder is an effective way to re-engage high-intent shoppers and remind them what they left behind. Modern home decor brand CB2 sends triggered abandoned cart reminders via text messaging. CB2 personalizes their abandoned cart reminders at scale by including a photo of the product with the message. The text copy itself uses an engaging brand voice, includes the product name, and serves as a useful reminder of how well the item would fit into the consumer’s home.
Why We Love It:
Protective skincare brand Supergoop! uses text messaging to educate subscribers about the many benefits of protecting themselves against the sun. In this text message, they mention different SPF options—including lotion, sprays, and powder—and encourage subscribers to find the right one for them. They also included an image with three different product examples. Supergoop!’s innovative use of this channel provides quality content that directly relates to available products.
Why We Love It:
The immediacy of text messaging makes it the perfect channel for marketers to spread the word about limited-time deals. Beauty brand Tarte Cosmetics creates a sense of urgency and shares timely information that’s beneficial to shoppers, especially because this specific offer only happens two times per year and for a very limited period of time. The custom graphic showcases the deal and Tarte Cosmetics’ products in a unique and engaging way.
Why We Love It:
Apparel retailer Venus sent a “special treat” to text messaging subscribers. They included an eye-catching animated GIF with “Secret Santa” in big text. Underneath, in small text, Venus wrote, “Surprise! We’ve got a special treat for you. Can you guess how much it is?” Venus played into the holiday spirit by positioning the “treat” as a gift from their “Secret Santa.” They also instilled a sense of urgency by including the expiration date in the message.
Why We Love It:
Apparel brand ELOQUII sent exclusive early access to their new Ivy League product collection, giving mobile subscribers the opportunity to shop before anyone else. The message included a colorful image with a woman wearing an outfit from the new collection and clear, to-the-point copy that says “EXCLUSIVE EARLY ACCESS.” The end of the message creates a sense of urgency (“Grab your faves before they’re gone”) and a clear call to action (“Shop now”).
Why We Love It:
Trendy global fashion brand Lulus sends triggered abandoned cart reminders via text message. Lulus conveys its brand voice by personalizing the message with a playful tone, “you left something cute in your cart, Love!”. This message allows the brand to automatically drive revenue by bringing shoppers back to their online carts, in a way that is perceived as a helpful reminder. By sending a message that will be seen immediately, Lulus effectively retargets customers and recovers sales.
Why We Love It:
Lifestyle retailer Urban Outfitters sent a “deal of the day” text message offering 50% off hundreds of styles. They included a custom GIF that boldly stated the deal, along with the brand’s logo in the form of a smiley face and a bright yellow ticket that says “today only.” The copywriting in the message (“nbd”) perfectly embodies the fun voice of Urban Outfitters. And, this campaign suggests there will be more daily deals, encouraging repeat browsing while building brand loyalty.
Why We Love It:
Korean skincare brand LANEIGE sent SMS subscribers an exclusive offer to promote their 12 Days of Beauty holiday campaign. The text message included a GIF that reveals the gift for that day and a reminder to “check back each day” to reveal the latest gifts. The colorful graphic adds a fun touch of holiday spirit into the campaign, and the countdown element of this campaign builds excitement for shoppers as they await a new surprise each day.
Why We Love It:
Specialty craft retailer Michaels used text messaging to share links to different “how-to” video tutorials, providing subscribers with DIY projects they can do at home using products available at Michaels. They’ve built an entire brand on their arts and craft supplies, and inspiring a community around creativity. By communicating with subscribers through a direct and immediate channel like text messaging, they’re able to share quality content that directly relates to available products.
Why We Love It:
Accessories brand Sprayground texted subscribers to announce their new Liquid Gold line. They included an eye-catching image featuring two bags from the new line. Sprayground ended the message with a straightforward call to action and a link back to the product details page so shoppers could easily add items to their carts. Not only does this type of message work for brands who operate on a limited-inventory drop model, but it also works great to get the word out about new products.
Why We Love It:
Luxury fashion brand Marc Jacobs used text messaging to alert shoppers of new sale items. The text message included a custom animated GIF which featured a sneak peek of the new styles. The text message copy complements the graphic by stating the discount that shoppers could expect to receive. The urgency of the copy (“Don’t miss out”) combined with the mention of “standout styles” is the perfect way to excite shoppers about the new spring collection and encourage them to shop.
Why We Love It:
Hello Bello—a plant-based brand of baby products founded by actors Kristen Bell and Dax Shepard—acquires new subscribers through Attentive’s 2-in-1 sign-up feature. After a shopper enters their email address on Hello Bello’s mobile site, they are then prompted to complete their sign up to receive 15% off their next diaper bundle by opting in for text messages. This allows Hello Bello to seamlessly collect both emails and text subscribers in just a few simple steps.
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail texted SMS subscribers about their Color of the Week offer, available at the special pricing for a limited time (“this week only!”). They included an image of the color and detailed the offer within the text message—including the price for each size of jar. They ended the message with a direct link to the product so shoppers could quickly complete their purchase.
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail launched a new collection, Postcards from Provence, and used text messaging to give exclusive first access to their segment of “Powder Perfectionist” loyalty members. By letting their VIP customers shop before anyone else, the brand created excitement around the new collection while making their subscribers feel valued. The instantaneous nature of text messaging made it the ideal channel for promoting a new, limited edition collection.
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail helped SMS subscribers celebrate Galentine’s Day by giving them early access to their seasonal sale. The brand used excitement-inducing language (“Start celebrating!”) in their text message. They also provided a seasonally-relevant discount code (“GDAY2021”) that subscribers could use at checkout to receive their 20% off discount.
Why We Love It:
Modern home decor brand CB2 used text messaging to let their subscribers know about new spring furniture. They took their message strategy a step further by creating several category-focused new arrival messages and targeted subscribers based on their browse history (e.g. browsed furniture, lighting, etc). Using data to segment text messaging sends is an effective way to send highly relevant content to your subscribers. CB2 also included an eye-catching GIF that previewed an item from the new collection.
Why We Love It:
Modern home decor brand CB2 created a segment of loyal text messaging subscribers and sent them an exclusive 15% off discount. This is an effective example of how to treat your most loyal subscribers like VIPs. CB2 made this offer available to SMS subscribers only.
Why We Love It:
Modern home decor brand CB2 used text messaging to get the word out about their AR feature that allows shoppers to see what select chairs would look like in their space. They crafted compelling copy that described how to use the AR feature in three simple steps, including “add to cart.” CB2 also included a GIF in their text message that featured a few different chairs and inspirational copy (“how to find your perfect chair”).
Why We Love It:
Bohemian apparel brand Free People texted SMS subscribers about their “NEW! NEW! NEW!” spring collection that “*just*” dropped. The instantaneous nature of text messaging makes it the perfect channel to quickly promote a new collection and drive immediate action. The brand ended with a clear call to action to “shop all new spring styles here” with a link to the new collection.
Why We Love It:
Bohemian apparel brand Free People used text messaging to excite SMS subscribers about best-selling items that were back in stock. They created a sense of urgency by letting subscribers know that these items were back… “but not for long!” Sending a text that highlights the time-sensitive nature of the offer is a great strategy for encouraging action. Free People kept the message short and ended with a direct link to shop the items.
Why We Love It:
Plant-based baby products brand Hello Bello promoted their Halloween-themed diaper bundle subscription box to text messaging subscribers. They included a “spook-tacular” image of the Jack o’Lantern box to play into the seasonal theme. Hello Bello ended the text message with an urgent call to action (“Order yours before they disappear”) and a direct link to shop the bundle.
