Attentive’s new Signature Agency Program isn’t just another pay-to-play directory. It’s powered by agencies that prove client performance.   

Brands are navigating a new era of consumer engagement—one shaped by AI, channel fragmentation, and the rising cost of doing more with less. To win, you don’t just need tools. You need transformative strategies guided by true experts who can help you move faster, smarter, and with greater precision across every customer touchpoint.

That’s why at Attentive, we’re taking a fundamentally different approach to partnerships.

While some platforms are racing to build massive directories comprised of “certified” partners optimized for scale, not substance, we’re focused on something else entirely: strategic impact. Through our Signature Agency Partner Program, we’re building a curated ecosystem of elite partners that operate as an extension of our platform.

‍

Not more partners. The right partners.

The traditional partner directory model favors volume over value, leaving brands to sift through hundreds of indistinguishable agencies competing on price, not performance. For agencies, it’s a race to the bottom. For brands, it’s a gamble.

We believe the better model is one that’s earned, not bought. Our Signature Agency Partners are hand-selected based on their proven ability to drive growth across the entire customer lifecycle, from activation to retention.

Our agency partners are experts in messaging strategies across channels. They don't implement batch-and-blast programs or suggest siloed campaigns. Because they know our platform inside and out, they focus on lifecycle orchestration, AI-powered personalization, and integrating SMS, email, RCS, and data into a cohesive engine that drives real outcomes.

We built Signature to offer brands a clear, reliable path to the expertise they need, with partners who are aligned to our roadmap, trained on our products, and embedded in our go-to-market.

‍

Better experiences and better results for brands and agencies

With the Signature Program, we don’t just hand out certifications. We build true partnerships supported by real infrastructure.

• Expert matching: Instead of sending clients to a crowded list, we route them to the right partner based on vertical expertise, maturity, use case, and business goals.
• Shared lifecycle ownership: Signature Partners work alongside our AEs, CSMs, and Services team to accelerate time to value and reduce complexity at every stage.
• Operational enablement: Agencies get access to the same tools our internal teams use, including performance dashboards, enablement portals, and lifecycle workflows.
• Strategic collaboration: We co-develop go-to-market motions, vertical solutions, and expansion strategies with our top agencies, not just through them.
• Product proximity: Signature Agencies are the first to see new roadmap items, test new features, and shape the evolution of our platform alongside us.

This is what partnership looks like when it’s aligned to outcomes, not optics.

We’ve always admired Attentive—not just for the caliber of their clients or the strength of their product, but for how they show up as true partners. What makes the Signature Program especially exciting is how aligned it feels with where the industry is going. From pioneering what’s next in email to leading the way in AI, Attentive isn’t just keeping up—they’re setting the pace. This program gives us the access, support, and shared vision to make that impact even bigger.   

-  Carla Donahue, Head of Lifecycle Marketing, WITHIN

True partnership is rooted in shared success

It’s easy to talk about partnership. It’s harder to build one that actually drives results for everyone involved: the platform, the agency, and most importantly, the brand. We’re proud to be building a different kind of agency directory—one that’s focused, intentional, and rooted in shared success.

If you’re a brand ready to scale your messaging strategy with expert support or an agency looking to build real leverage with a platform that sees your value, we’d love to show you what’s possible. Learn more about the Signature Agency Program.

This is the Signature Agency Partner Program. Built for the next wave of growth.