Bring the full shopping experience into every message
Turn texts into branded, interactive experiences that help customers browse, engage, and act—right from their messaging app
Launch RCS with the right partner
Trusted by top brands launching RCS
Create richer, more visual experiences
Turn texts into branded experiences with rich cards, product carousels, and full-resolution media. Use AI to surface the most relevant content for each shopper and make product discovery feel faster and more personal.
Make it easier for customers to engage
Use tap-to-reply, multiple CTAs, and dynamic messages to lower the barrier to action. Every interaction gives you more insight into what customers want, so future messages can feel even more relevant.
Build trust with verified brand messaging
Show your logo, brand colors, and verified status in every message, so shoppers know it’s really you. Create branded conversations customers recognize and trust, backed by carrier partnerships that support strong deliverability.
Why brands choose Attentive for RCS
Launch with a proven partner
Our relationships with Google and major carriers help Attentive customers launch RCS for Business faster. Brands can get an approved RCS for Business agent and go live in as little as 2–4 weeks.
Protect performance with smarter sending
Protect deliverability with Visibility AI, reduce wasted sends, and keep each subscriber in the thread where your messages perform best.
Use RCS with the tools you already know
RCS works inside the Attentive platform across campaigns, journeys, and AI Pro—backed by expert support and industry-leading compliance.
“Our early campaign tests have shown incredible engagement results, and we're just getting started. RCS has opened the door to a new world of brand interaction. We're exploring how to harness its full potential—building personalized experiences for every shopper segment, at every touchpoint along the journey.”
David Janecek
Director, Email & SMS, FragranceNet
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RCS explained: Understand what RCS can do for your brand
Read the blogFrequently asked questions
What is RCS for Business?
RCS for Business is a messaging channel that gives brands more ways to connect with customers than SMS or MMS. Messages can include high-quality images and video, product carousels, buttons, suggested replies, and verified brand information, making it possible to share more useful and interactive content within the messaging experience.
How is RCS different from SMS and MMS?
SMS is primarily text-based, while MMS adds images and other media. RCS goes further by supporting richer, more interactive messages, including carousels, buttons, suggested replies, and verified brand information. The exact experience can vary depending on the device and messaging app.
What sets Attentive apart for RCS for Business?
Attentive helps brands bring RCS into the messaging programs they already run, rather than build and manage a separate program. RCS can work across existing campaigns and journeys, while Visibility AI helps determine whether a subscriber is more likely to engage with an RCS message or an existing SMS conversation.
How long does it take to launch RCS for Business with Attentive?
Attentive can get an approved RCS for Business agent up and running in as little as 2–4 weeks. The exact timing can vary because approval is part of the RCS launch process.
How does RCS help customers know a message is really from my brand?
RCS for Business makes it easier for customers to recognize who’s messaging them. Instead of seeing just a phone number or short code, they can see a verified brand name, logo, and other brand details right in the conversation. That extra context helps customers feel more confident that the message is really from the brand they recognize.
