Subscriber estimate assumes the full transfer of existing SMS list, if applicable, and attributes an intercept value and multiplier based on monthly visitors. The intercept value and multiplier are assumptions based on historical data of Attentive customers in converting traffic to subscribers.
Revenue estimate is based on the subscriber estimate, conversion rate and ends per subscriber. Conversion rate and sends per subscriber assumptions are based on the average order value and traffic input into the Calculator compared to average historical data of Attentive customers.