You don’t have time for writer’s block during your busiest planning season.
Our collection of SMS templates has every message you need to drive conversions from Black Friday to the New Year. Based on top-performing messages our customers have sent (and our SMS copywriting best practices), these templates will save you time and increase your ROI.
You can copy and paste these message templates, or customize them with your product data, brand voice, and imagery. If you’re looking for inspiration for new and creative ways to engage your customers, you can grab concepts and copy from your favorite messages.
Save even more time (and get messages tailor-made for your brand) with Attentive AI™
If you’re looking for campaign messages customized to your brand’s audience and brand voice, look no further than Attentive AI. Tapping into over 1.4 trillion datapoints—and your brand’s own historical data—our Magic Message copywriting assistant creates high-performing, on-brand copy for any audience or goal you want to reach.
And, using Automated Campaigns, you can save weeks of planning, segment generation, and copywriting. Pairing the power of Magic Message’s generative AI with powerful automation, Automated Campaigns can help you create and schedule seasonal and urgency-building campaigns that are tailor-made to drive conversions. Plus, Automated Campaigns will provide the exact number of messages you need to send (to which audiences, and on which days) to drive the best performance.
Start creating optimized campaigns and copy using Attentive AI by logging into your account. Not an Attentive customer yet? Request a demo to get started with a free trial.
How to use these templates
Simply click “Copy Text” below each message to add it to your clipboard.
A Black Friday cadence to increase conversions
We recommend bookending your major promotions—inviting VIPs to shop before anyone else, and including a “final hours” reminder to build urgency and encourage stragglers to convert.
Early Access

Hey VIP! Shop our most popular items before anyone else with exclusive first access to our Black Friday sale 🎁
Shop {X% OFF} now: {LINK}
Copy TextCopied!Sale Announcement

BLACK FRIDAY IS HERE! Shop {X% OFF} {CATEGORY/PRODUCT}.
PS: Loyalty members can earn {PERK}, today only!
Shop now 👉 {LINK}
Copy TextCopied!Final Hours Reminder

Last chance to save {X% OFF}! Shop Black Friday deals on our most popular items before they're gone ⏰ {LINK}
Copy TextCopied!Product recommendations to drive first (and repeat) purchases
Help subscribers discover products they’ll love, whether it’s an exclusive seasonal item or a personalized recommendation.
Gift Guide

Our 2023 gift guide is here! Shop for everyone on your holiday list: {LINK}
Copy TextCopied!Collection Drop

Our limited-edition holiday collection just dropped! Shop our NEW {PRODUCT/CATEGORY}—you're gonna love them: {LINK}
Copy TextCopied!Personalized Recommendation

We swear by this—and we’re sure you will, too. Snag {PRODUCT} before it’s gone: {LINK}
Copy TextCopied!Templates for automating your revenue generation
More shoppers than ever are visiting your site during the holidays. Deliver personalized experiences at scale and drive more revenue with triggered messages.
Welcome

Welcome! Claim your exclusive Black Friday offer and enjoy {OFFER} TODAY ONLY 🎁
Shop our best-sellers (including {PRODUCT}) before it's too late: {LINK}
Copy TextCopied!Abandoned Cart

Psst, you left something behind! Take advantage of our ONCE-A-YEAR Black Friday sale and take {X% OFF} your cart before it's too late: {LINK}
Copy TextCopied!Session Abandonment

Thanks for stopping by! Enjoy {OFFER} until {DATE}, and tap into some holiday cheer: {LINK}
Copy TextCopied!Templates for building urgency
Your shoppers' attention is getting pulled in all directions. Creating a sense of urgency is a great way to get them to read (and click on) your message.
Free Shipping

Get your gifts in time for holidays with FREE SHIPPING for the next 24 hours! ⏰
Shop now: {LINK}
Copy TextCopied!Low Inventory

Quick! Our {PRODUCT} is almost out of stock, and we wanted to let you know first!
Shop now, before it's gone 🏃 {LINK}
Copy TextCopied!Gift Card

Did you miss the shipping deadline?
We've got your back. Send them a gift card so they can choose their faves.
{LINK}
Copy TextCopied!Templates for nurturing VIPs
Rewarding loyalists is a great way to increase your ROI. Since these shoppers are likely to convert, give them the VIP treatment with exclusive access to promotions and new products.
Secret Sale

Shh... don't say a word!
Enjoy exclusive savings TODAY ONLY during our secret holiday sale 🎄✨
Start shopping: {LINK}
Copy TextCopied!Loyalty Perk

It feels good being first ✨ As a VIP, you're getting early access to our new holiday collection. Shop the latest: {LINK}
PS: You're earning loyalty points with every purchase. GO GO GO!
Copy TextCopied!Customer Referral

We're excited to invite you to our referral program! When you refer a friend, you're giving them {$X} (and you'll get {$X}, too) 🙌
Spread some cheer: {LINK}
Copy TextCopied!Explore the Attentive
BFCM Planner
see moreTemplates for cross-selling and up-selling
Increase your revenue by tapping into engaged shoppers. Cross-selling and up-selling campaigns are an easy way to drive sales (and increase your ROI).
Post-Purchase

Thank you for your purchase!
Still checking off your holiday shopping list? 🎁 Share a review & get {X% OFF} the next time you shop: {LINK}
Copy TextCopied!12 Days of Deals

The 12 Days of {BRAND} starts today!
First up: Enjoy {PERK} with your purchase: {LINK}
Check back in tom
Copy TextCopied!BOGO

Bundle and save! Get {PRODUCT} FREE when you buy {PRODUCT}.
Shop now: {LINK}
Copy TextCopied!Templates for promoting your other digital channels
Use your SMS program to grow your other digital channels over the holidays to increase engagement (and brand loyalty).
Instagram Live Invitation

Join us and {@HANDLE} for an Instagram Live shopping session.
We're answering all your questions, and sharing the perfect gifting ideas 🎁
{LINK}
Copy TextCopied!Loyalty Program Invitation

It's A VIP Thing ✨ Sign up for our loyalty program and get exclusive perks, like early access to our Cyber Week deals! Join now: {LINK}
Copy TextCopied!Share User-Generated Content (UGC)

Have we taken over your Discover page yet?
Check out what people are buzzing about on Instagram: {LINK}
Copy TextCopied!Templates for non-promotional campaigns that drive engagement
The holidays aren't just about sales and discounts. Grab your shoppers' attention with thoughtful product discovery and brand-building experiences.
Gift Personalization

Want to add a special touch to your gifts? Personalize your purchase with monogramming ✨
Order by MIDNIGHT tonight to receive it in time for the holidays: {LINK}
Copy TextCopied!Product Finder Quiz

The holidays will be here before you know it! Let us help get your gift shopping wrapped up early 🎁
Who are you shopping for? Reply with the number of your choice:
1 - {PERSONA}
2 - {PERSONA}
3 - {PERSONA}
4 - {PERSONA}
Copy TextCopied!Giving Back

Help us give back this Giving Tuesday. For every purchase, we'll donate to {ORGANIZATION} to support {CAUSE}.
Make a difference: {LINK}
Copy TextCopied!Templates for driving in-store traffic
Memorable in-store experiences are key to customer retention. Plus, interacting with your brand in-person helps shoppers get to know you and your products better, building long-term loyalty.
BOPIS Reminder

Skip the lines this holiday season!
Order online and pick up in store, and use the time you save to sip a hot chocolate by the fire instead ☕ Shop now: {LINK}
Copy TextCopied!Event Invitation

Hey {CITY}! Visit us in store for all of your last-minute holiday shopping. We've got everything you need for everyone on your list, from {PRODUCT} to {PRODUCT}.
Plus, make your spirits bright and enjoy {PERK} and {PERK} while you shop ☃️
Find your store: {LINK}
Copy TextCopied!In-Store Promotion

LIMITED TIME! BOGO {X% OFF} {CATEGORY} when you shop in-store!
Find your nearest location: {LINK}
Copy TextCopied!