SMS Campaign Templates to Drive More BFCM Conversions (and Beat Writer's Block)

Here’s exactly what you should send your SMS subscribers this season to drive more conversions.

You don’t have time for writer’s block during your busiest planning season.

Our collection of SMS templates has every message you need to drive conversions from Black Friday to the New Year. Based on top-performing messages our customers have sent (and our SMS copywriting best practices), these templates will save you time and increase your ROI.

You can copy and paste these message templates, or customize them with your product data, brand voice, and imagery. If you’re looking for inspiration for new and creative ways to engage your customers, you can grab concepts and copy from your favorite messages.

Save even more time (and get messages tailor-made for your brand) with Attentive AI™

If you’re looking for campaign messages customized to your brand’s audience and brand voice, look no further than Attentive AI. Tapping into over 1.4 trillion datapoints—and your brand’s own historical data—our Magic Message copywriting assistant creates high-performing, on-brand copy for any audience or goal you want to reach.

And, using Automated Campaigns, you can save weeks of planning, segment generation, and copywriting. Pairing the power of Magic Message’s generative AI with powerful automation, Automated Campaigns can help you create and schedule seasonal and urgency-building campaigns that are tailor-made to drive conversions. Plus, Automated Campaigns will provide the exact number of messages you need to send (to which audiences, and on which days) to drive the best performance.

Start creating optimized campaigns and copy using Attentive AI by logging into your account. Not an Attentive customer yet? Request a demo to get started with a free trial.

How to use these templates

Simply click “Copy Text” below each message to add it to your clipboard.

A Black Friday cadence to increase conversions

We recommend bookending your major promotions—inviting VIPs to shop before anyone else, and including a “final hours” reminder to build urgency and encourage stragglers to convert.

Early Access
Hey VIP! Shop our most popular items before anyone else with exclusive first access to our Black Friday sale 🎁

Shop {X% OFF} now: {LINK}
Copy Text
Sale Announcement

PS: Loyalty members can earn {PERK}, today only!

Shop now 👉 {LINK}
Copy Text
Final Hours Reminder
Last chance to save {X% OFF}! Shop Black Friday deals on our most popular items before they're gone ⏰ {LINK}
Copy Text

Product recommendations to drive first (and repeat) purchases

Help subscribers discover products they’ll love, whether it’s an exclusive seasonal item or a personalized recommendation.

Gift Guide
Our 2023 gift guide is here! Shop for everyone on your holiday list: {LINK}
Copy Text
Collection Drop
Our limited-edition holiday collection just dropped! Shop our NEW {PRODUCT/CATEGORY}—you're gonna love them: {LINK}
Copy Text
Personalized Recommendation
We swear by this—and we’re sure you will, too. Snag {PRODUCT} before it’s gone: {LINK}
Copy Text

Templates for automating your revenue generation

More shoppers than ever are visiting your site during the holidays. Deliver personalized experiences at scale and drive more revenue with triggered messages.

Welcome! Claim your exclusive Black Friday offer and enjoy {OFFER} TODAY ONLY 🎁

Shop our best-sellers (including {PRODUCT}) before it's too late: {LINK}
Copy Text
Abandoned Cart
Psst, you left something behind! Take advantage of our ONCE-A-YEAR Black Friday sale and take {X% OFF} your cart before it's too late: {LINK}
Copy Text
Session Abandonment
Thanks for stopping by! Enjoy {OFFER} until {DATE}, and tap into some holiday cheer: {LINK}
Copy Text

Templates for building urgency

Your shoppers' attention is getting pulled in all directions. Creating a sense of urgency is a great way to get them to read (and click on) your message.

Free Shipping
Get your gifts in time for holidays with FREE SHIPPING for the next 24 hours! ⏰

Shop now: {LINK}
Copy Text
Low Inventory
Quick! Our {PRODUCT} is almost out of stock, and we wanted to let you know first!

Shop now, before it's gone 🏃 {LINK}
Copy Text
Gift Card
Did you miss the shipping deadline?

We've got your back. Send them a gift card so they can choose their faves.

Copy Text

Templates for nurturing VIPs

Rewarding loyalists is a great way to increase your ROI. Since these shoppers are likely to convert, give them the VIP treatment with exclusive access to promotions and new products.

Secret Sale
Shh... don't say a word!

Enjoy exclusive savings TODAY ONLY during our secret holiday sale 🎄✨

Start shopping: {LINK}
Copy Text
Loyalty Perk
It feels good being first ✨ As a VIP, you're getting early access to our new holiday collection. Shop the latest: {LINK}

PS: You're earning loyalty points with every purchase. GO GO GO!
Copy Text
Customer Referral
We're excited to invite you to our referral program! When you refer a friend, you're giving them {$X} (and you'll get {$X}, too) 🙌

Spread some cheer: {LINK}
Copy Text
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Templates for cross-selling and up-selling

Increase your revenue by tapping into engaged shoppers. Cross-selling and up-selling campaigns are an easy way to drive sales (and increase your ROI).

Thank you for your purchase!

Still checking off your holiday shopping list? 🎁 Share a review & get {X% OFF} the next time you shop: {LINK}
Copy Text
12 Days of Deals
The 12 Days of {BRAND} starts today!

First up: Enjoy {PERK} with your purchase: {LINK}

Check back in tom
Copy Text
Bundle and save! Get {PRODUCT} FREE when you buy {PRODUCT}.

Shop now: {LINK}
Copy Text

Templates for promoting your other digital channels

Use your SMS program to grow your other digital channels over the holidays to increase engagement (and brand loyalty).

Instagram Live Invitation
Join us and {@HANDLE} for an Instagram Live shopping session.

We're answering all your questions, and sharing the perfect gifting ideas  🎁

Copy Text
Loyalty Program Invitation
It's A VIP Thing ✨ Sign up for our loyalty program and get exclusive perks, like early access to our Cyber Week deals! Join now: {LINK}
Copy Text
Share User-Generated Content (UGC)
Have we taken over your Discover page yet?

Check out what people are buzzing about on Instagram: {LINK}
Copy Text

Templates for non-promotional campaigns that drive engagement

The holidays aren't just about sales and discounts. Grab your shoppers' attention with thoughtful product discovery and brand-building experiences.

Gift Personalization
Want to add a special touch to your gifts?  Personalize your purchase with monogramming ✨

Order by MIDNIGHT tonight to receive it in time for the holidays: {LINK}
Copy Text
Product Finder Quiz
The holidays will be here before you know it! Let us help get your gift shopping wrapped up early 🎁

Who are you shopping for? Reply with the number of your choice:
Copy Text
Giving Back
Help us give back this Giving Tuesday. For every purchase, we'll donate to {ORGANIZATION} to support {CAUSE}.

Make a difference: {LINK}
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Templates for driving in-store traffic

Memorable in-store experiences are key to customer retention. Plus, interacting with your brand in-person helps shoppers get to know you and your products better, building long-term loyalty.

BOPIS Reminder
Skip the lines this holiday season!

Order online and pick up in store, and use the time you save to sip a hot chocolate by the fire instead ☕ Shop now: {LINK}
Copy Text
Event Invitation
Hey {CITY}! Visit us in store for all of your last-minute holiday shopping. We've got everything you need for everyone on your list, from {PRODUCT} to {PRODUCT}.

Plus, make your spirits bright and enjoy {PERK} and {PERK} while you shop ☃️

Find your store: {LINK}
Copy Text
In-Store Promotion
LIMITED TIME! BOGO {X% OFF} {CATEGORY} when you shop in-store!

Find your nearest location: {LINK}
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