Release Notes: July 20, 2023

Release Notes: July 20, 2023

Boost your personalization and retargeting with our latest releases, whether shoppers are engaging with you on SMS or email.  

SMS release

Take your SMS personalization to the next level with Custom Macros 

Custom macros for SMS

Create even more personalized experiences for your subscribers by creating Custom Macros. Now, you can pull in data from the platforms you’ve integrated with Attentive—as well as our custom APIs—to create tailored messages that drive conversions. 

Learn more in the Help Center, or log in to get started.

SMS release

Easily add macros to your SMS and email campaigns 

Easily add macros to your SMS and email campaigns

Attentive SMS and email customers can now add macros to their campaigns and journeys, making personalization a breeze. Plus, you can easily set fallback values so each of your subscribers receives the perfect message. 

Learn more in the Help Center, or log in to get started.

SMS release

Preview your text messages exactly as your subscribers will see them

Preview text messages as a specific subscribers

Now, you can see how your macros will resolve for each subscriber before you schedule an SMS campaign or activate a journey. This powerful tool makes it easier than ever to personalize your messages and guarantee a flawless customer experience.

Learn more in the Help Center, or log in to get started.

Email Release

Guarantee your email looks great in dark mode 

Experience your emails in a new light with our latest feature, Email Preview in Dark Mode. Now you can preview your emails in the popular Gmail dark mode, helping you ensure your email looks great no matter what visual settings your audience has. 

Learn more in the Help Center, or log in to get started.

Email Release

Automatically re-engage lapsed subscribers with Email Sunset Journeys

Our new Email Sunset Journeys feature helps you identify and target‌ potentially unengaged subscribers, so you can protect your deliverability and ROI. Using our newest email journey, you can send up to two targeted emails to re-engage users and automatically flag those who don't interact as unengaged, helping you refine your campaign exclusions and suppressions effectively.

Learn more in the Help Center, or log in to get started.

Email Release

Stay on top of your email subscriber growth 

Track your email subscriber growth trends at a glance in our enhanced Analytics Dashboard. You’ll be able to closely monitor email subscriber opt-in and opt-out within the dashboard, helping you better understand how your email strategies are working, and opportunities to optimize them.

Learn more in the Help Center, or log in to get started.

SMS release

Protect your Attentive account with Two-Factor Email Authentication

Now, when you log into your Attentive account, you can verify your identity with a verification code sent to your email. This new feature—in addition to our existing SMS authentication—adds an extra layer of security, so you can have peace of mind knowing your sensitive information is well-protected. 

Learn more in the Help Center, or log in to get started.

SMS release
AI release
AI release
email release
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