Release Notes: Q2, 2025

Release Notes: Q2, 2025

Explore new ways to drive revenue, personalization, and performance. From AI-powered campaigns to smarter segmentation and cross-channel orchestration, this quarter’s updates unlock more ways to engage your audience and convert them. Explore what’s now generally available, in beta, or in early alpha testing.

Discover the New Released Products & Features

Email Release
AI release

Boost email revenue with AI Pro

AI Pro for Email helps you reach your most profitable subscribers when they’re most likely to convert—using predictive models trained on your historical data. Marketers using AI Pro have driven up to 25% more email Campaign revenue by targeting high-value segments more precisely and sending at the perfect time.

Learn more in the Help Center, or contact your CSM to get started.

SMS release
Email Release

Activate your Snowflake data with a bidirectional sync

Easily integrate your Snowflake data with Attentive to enhance your targeting, personalization, and AI model performance. This integration enables seamless syncing of product, customer, and event data—unlocking more high-performing journeys, customized segments, and increasing the relevance of our AI recommendations.

Learn more in the Help Center, or submit your interested in getting started here.

SMS release
Email Release

Get more accurate revenue attribution in Shopify

With our upgraded attribution model, Attentive now pulls order data directly from Shopify—including in-store, mobile app, and social purchases—ensuring your reporting reflects real revenue and isn’t affected by ad blockers or tracking limitations.

This update is now live for all brands using Shopify and reflected in your Attentive UI reporting.

SMS release
Email Release

Smarter product recommendations with enhanced personalization

Our redesigned product feed UI now supports multi-select filters, making it easier to build high-performing feeds. We’ve also introduced smart exclusions to automatically omit the last five products a subscriber purchased—keeping content fresh and effective.

Log into the UI to see the changes.

Email Release

Drive urgency with dynamic discount pricing in Attentive Email

Now you can include sale prices and formatting like strikethroughs in your product recommendations and dynamic content. These visual cues create urgency and help increase conversion rates.

Learn more in the Help Center, or log into the UI to get started.

SMS release
Email Release

Get clearer segmentation insights with enhanced exports

New enhancements to the segment report .CSV export let you quickly identify which subscribers were included or excluded from a campaign—helping you audit performance and refine your segmentation strategy.

Log into the UI to explore the new segment report export.

Explore Attentive's latest Beta Products & Features

SMS release

Send branded, interactive messages with RCS Business Messaging

RCS Business Messaging is officially in Beta and can be used . RCS Business Messaging brings branded messages with rich media, carousels, and suggested replies to subscribers' native messaging apps. Messages come from verified senders, helping you build trust from the first touchpoint.

Be one of the first brands to launch RCS Business Messaging, join our waitlist here.

AI release

Grow your list (and revenue) with AI Grow

AI Grow uses Attentive’s patent-pending AI technology to analyze real-time shopper behavior and predict the perfect moment to show a sign-up prompt. Its adaptive logic selects the optimal format and timing—bubble or full-screen—ensuring a seamless, non-intrusive experience that drives more conversions.

If you're a current Attentive customer interested in trying AI Grow, visit this page in the Attentive UI to register your interest.

SMS release
Email Release

Trigger smarter journey messages with inventory thresholds

Back-in-Stock and Abandon Journeys now have inventory thresholds and branching to check stock levels before sending. Only message when items are truly available, preventing shopper frustration and boosting conversions.

Learn more in the Help Center, or contact your CSM to get access.

SMS release
Email Release

Export segments for more flexible campaign use

Quickly export subscribers from any segment for ad targeting, giveaways, or custom campaign analysis. Flexible and fast, these exports help you get more out of your existing data.

Contact your CSM if you're interested in trying this out.

Email Release

Deliver precision targeting in email with dynamic display conditions

New display conditions allow you to dynamically show or hide specific rows based on subscriber segments. Personalize your emails without duplicating them—show VIP-only content, highlight recent orders, or adjust CTAs based on behavior, all within one send.

Learn more in the Help Center, or contact your CSM to get access.

SMS release
Email Release

Automate recurring campaigns with ease

Recurring Campaigns let you schedule automated sends for high-impact use cases like birthdays, anniversaries, monthly winbacks, and more. Stay top-of-mind year-round while reducing manual effort.

Contact your CSM if you're interested.

Pioneer the future of the Attentive platform with the latest Alpha Features

Personalized push, built into your cross-channel customer journeys

Attentive Push is available in Alpha—helping you create engaging, personalized push notifications with an intuitive editor and seamless orchestration across SMS, Email, and Push.

Contact your CSM to join the Alpha.

Feed Meta real-time, first-party data to boost ad performance

Attentive Signal for Meta sends first-party behavioral data from your site to theMeta advertising platform in real-time, helping improve ad targeting, reduce wasted impressions, and drive higher conversions from paid campaigns.

Contact your CSM to join the Alpha.

SMS release
AI release
AI release
email release
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