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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Magic Spoon knew their subscribers couldn’t say no to the cute office dogs visiting headquarters for National Bring Your Dog to Work Day. How could they not buy a bundle in their honor? This message tapped into feelings of enjoyment and fulfillment, and the idea that customers should reorder their favorite filling and healthy cereals.
Magic Spoon
Why We Love It:
Lull A/B tested an SMS campaign for their Halloween Special—sending one with an image and one without. The messaging (“witching hour”) and image leaned into the Halloween theme while showcasing the product. The test identified the MMS as the highest performing message, helping Lull use data to create strategies for future campaigns.
Lull
Why We Love It:
Liquid I.V. texted subscribers to help them stay hydrated for their St. Patrick’s Day celebrations with a buy three, get one free deal–no luck needed to get this great offer. With no exclusions, shoppers can stock up on their favorite flavors and enjoy superior hydration over the holiday.
Liquid I.V.
Why We Love It:
Kodiak Cakes shared some VIP content perfect for busy families once school was back in session. This non-promotional SMS campaign linked subscribers to a helpful recipe book filled with time-saving and nutritious dishes perfect for quick breakfasts, grab-and-go lunches, as well as after-school snacks and desserts that families could enjoy together while doing homework.
Kodiak Cakes
Why We Love It:
Men’s clothing brand johnnie-O engaged SMS subscribers in a highly personalized experience using conversational text messaging. In this back-and-forth messaging flow, subscribers responded with their preferred logo placement to trigger a relevant product recommendation. This automated flow promoted the brand’s new product while meeting subscribers’ personal preferences.
johnnie-O
Why We Love It:
Helix Sleep celebrated post-party rest by giving their SMS subscribers early access to their 4th of July Sale. The brand teased some of the ultra-plush products that shoppers can find on sale with the attached image. This was a great way to tie-in seasonal trends, and drive revenue around a less-common shopping weekend.
Helix Sleep
Why We Love It:
GetFPV drove online revenue into overtime with their post-game campaign. As customers were on their phone decompressing from the day’s celebrations, this was the perfect opportunity to connect with their SMS audience and promote overstock orders.
GetFPV
Why We Love It:
Frisch’s Big Boy engaged their SMS audience with a well-timed launch of their Impossible Big Boy. Knowing that March is National Nutrition Month, Lent, and March Madness, the brand highlighted the new burger as a healthy, meatless alternative they could indulge in. The mouthwatering GIF and timely messaging encouraged subscribers to try it for themselves.
Frisch's
Why We Love It:
Draper James promoted their latest styles with a “pick-me-up” text message. The clothing brand included an image of a design sketch, giving a glimpse into the brand’s creative process. They sent the message only to their long-term and most engaged subscriber segment—avoiding fatiguing those who may not have been as engaged, while rewarding their most loyal subscribers.
Draper James
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