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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
To help guide shoppers to complete their purchases, online fashion boutique Dolls Kill sends triggered cart abandonment reminders to text messaging subscribers 1 hour after they abandon their online carts. This reminder is short and sweet, but highly effective. Dolls Kill uses playful, on-brand messaging to remind shoppers that they "left something fabulous" in their online shopping cart.
Dolls Kill
Why We Love It:
Carewell showed they truly care for their subscribers with a non-promotional reminder of their 24 hour text/phone support line. They shared specific instructions, making it as easy as possible to reach out for help. This campaign won the “Caring Award” in our Best of Text: Holiday 2021 Edition for how it conveyed the brand’s creative touchpoints to support their customer community.
Carewell
Why We Love It:
Personalized hair care brand Function of Beauty sent a text message revealing a new limited-edition fragrance. The message ended with a direct link to the product, making it easy for subscribers to add the items to their carts. By giving subscribers a first look, Function of Beauty created excitement and a sense of exclusivity. And the sense of urgency conveyed in the messaging (”long-awaited" and "get it now") encouraged subscribers to shop the in-demand product before it’s gone.
Function of Beauty
Why We Love It:
Protective skincare brand Supergoop! uses text messaging to educate subscribers about the many benefits of protecting themselves against the sun. In this text message, they mention different SPF options—including lotion, sprays, and powder—and encourage subscribers to find the right one for them. They also included an image with three different product examples. Supergoop!’s innovative use of this channel provides quality content that directly relates to available products.
Supergoop!
Why We Love It:
Luxury fashion brand Marc Jacobs used text messaging to alert shoppers of new sale items. The text message included a custom animated GIF which featured a sneak peek of the new styles. The text message copy complements the graphic by stating the discount that shoppers could expect to receive. The urgency of the copy (“Don’t miss out”) combined with the mention of “standout styles” is the perfect way to excite shoppers about the new spring collection and encourage them to shop.
Marc Jacobs
Why We Love It:
Sustainable clothing brand MATE the Label texted subscribers to promote their popular activewear collection. They maintain their approachable brand voice while using a sense of urgency in the copy (“get MOVE-ing” and “selling fast”). The brand also included a positive product review, knowing that shoppers trust what other customers say. After A/B testing this message, MATE the Label saw the performance advantages of the customer review and implemented it across their channels.
MATE the Label
Why We Love It:
Fast casual restaurant Jason’s Deli sent a text message highlighting various ways subscribers could enjoy their lunch—helping subscribers feel comforted that the brand was putting their safety first. Jason’s Deli included an image that featured a craving-inducing meal to help their message stand out by catching their subscribers’ eyes. The brand ended the text message with a link for subscribers to immediately order their favorite meal and select their preferred dining option.
Jason's Deli
Why We Love It:
Who doesn’t love a classic dad joke? The Vitamin Shoppe sent subscribers a playful message on Father's Day, offering them a discount on men's health items for one day only. While the copy didn't explicitly mention the holiday, the campaign was still a fun and effective way for the brand to celebrate the dads in their audience while also driving engagement and purchases.
The Vitamin Shoppe
Why We Love It:
The immediacy of text messaging makes it the perfect channel for marketers to spread the word about limited-time deals. Beauty brand Tarte Cosmetics creates a sense of urgency and shares timely information that’s beneficial to shoppers, especially because this specific offer only happens two times per year and for a very limited period of time. The custom graphic showcases the deal and Tarte Cosmetics’ products in a unique and engaging way.
Tarte
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