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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Knix uses MMS for big splash moments—like when they announced the launch of their new WingWoman Bra. The brand discovered through A/B testing that their audience converts at a higher rate when receiving multimedia messages. Now, Knix opts for MMS when they have key launches or core product updates, or when they feel like adding a visual component to their campaign will boost performance.
Knix
Why We Love It:
Bulova added a colorful twist to their 4th of July savings event. Instead of launching a more traditional sitewide sale, the watch brand matched the theme of the weekend by only discounting their red, white, and blue models. The approach was a fun way to highlight a special selection of their watches while offering customers a great limited-time deal.
Bulova
Why We Love It:
On April Fool’s Day, Bob’s Red Mill shocked their SMS audience with a fake product announcement for their savory sandwich bars. The band leaned into the prank with a branded GIF and cheeky greeting (“Move over PB&J”). This light-hearted strategy prompted subscribers to do a double-take, encouraging them to click the direct link and discover real products.
Bob's Red Mill
Why We Love It:
Two weeks after a subscriber makes a purchase, Whirley Pop Shop sends a follow-up text message using Attentive’s Two-Way Journeys™, making it easy to schedule a repurchase reminder. After setting up the triggered flow once, the brand can automatically confirm the subscriber’s choice and set up future reminders. Since SMS subscribers are often highly engaged, repeat customers, this flow consistently drives incremental revenue from the brand’s mobile audience.
Whirley Pop Shop
Why We Love It:
One week after their holiday shipping deadline, Society6 eased their SMS subscribers’ holiday shopping worries with a direct link to their festive gift cards. They made the image’s design and dimensions to look like the gift card, teasing the instant gift-giving experience and inspiring subscribers to give one themselves.
Society6
Why We Love It:
Sassy Jones gave their loyal SMS subscribers in the SJSS (“Sassy Jones Secret Society”) exclusive access to their Black Friday Pre-Sale Vault. Knowing the new arrivals will be in high demand over Black Friday, these highly engaged subscribers were quick to shop the products before anyone else.
Sassy Jones
Why We Love It:
Realtree uses Attentive’s Spin-to-Win sign-up units to welcome potential subscribers with a fun, interactive experience. The background image infuses the hunting brand and showcases some of their product offerings. Their wheel includes a mix of percent-off and dollar-off deals, keeping subscribers on their toes to see which offer they’ll win.
Realtree
Why We Love It:
Paper Source gave their SMS subscribers the option to receive daily text channel perks leading up to Christmas. Interested subscribers could seamlessly opt-in to the perks by replying with COUNTDOWN. Then, they automatically received a confirmation and reminder to stay tuned for their daily texts. This strategy helped build brand loyalty and engagement from this new segment without fatiguing less active subscribers.
Paper Source
Why We Love It:
Electronics accessories brand Nomad Goods used conversational texting to quickly resolve an issue the customer was experiencing. A quick text exchange with the brand helped the customer overcome their concern in less than five minutes. The instantaneous nature of text messaging created a magical moment for the customer, leaving a lasting impression of the brand.
Nomad Goods
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