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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Bakery chain Baked by Melissa texted subscribers about an upcoming shipping deadline ahead of the holiday. The message clearly stated the deadline (“before 2pm EST today”) and expected delivery date (“for arrival by Friday”) before linking back to its website so subscribers could place their order. Including a mouth-watering image featuring a popular product, in addition to a deadline to place the order for on-time delivery, helps inspire shoppers and build excitement.
Baked by Melissa
Why We Love It:
Trendy global fashion brand Lulus sends triggered abandoned cart reminders via text message. Lulus conveys its brand voice by personalizing the message with a playful tone, “you left something cute in your cart, Love!”. This message allows the brand to automatically drive revenue by bringing shoppers back to their online carts, in a way that is perceived as a helpful reminder. By sending a message that will be seen immediately, Lulus effectively retargets customers and recovers sales.
Lulus
Why We Love It:
Korean skincare brand LANEIGE sent SMS subscribers an exclusive offer to promote their 12 Days of Beauty holiday campaign. The text message included a GIF that reveals the gift for that day and a reminder to “check back each day” to reveal the latest gifts. The colorful graphic adds a fun touch of holiday spirit into the campaign, and the countdown element of this campaign builds excitement for shoppers as they await a new surprise each day.
LANEIGE
Why We Love It:
Accessories brand Sprayground texted subscribers to announce their new Liquid Gold line. They included an eye-catching image featuring two bags from the new line. Sprayground ended the message with a straightforward call to action and a link back to the product details page so shoppers could easily add items to their carts. Not only does this type of message work for brands who operate on a limited-inventory drop model, but it also works great to get the word out about new products.
Sprayground
Why We Love It:
FragranceNet.com builds authentic relationships with their SMS subscribers using Attentive Concierge™. When a subscriber browses the website without purchasing, the brand automatically reaches out through conversational messaging to help guide their shopping experience. In this 1:1 conversation, the brand shared a hyper-personalized recommendation based on the subscriber’s preferences.
FragranceNet
Why We Love It:
Modern home decor brand CB2 created a segment of loyal text messaging subscribers and sent them an exclusive 15% off discount. This is an effective example of how to treat your most loyal subscribers like VIPs. CB2 made this offer available to SMS subscribers only.
CB2
Why We Love It:
Anthropologie has a special sign-up unit for anyone who navigates to the wedding section of their website. It includes a preference collection form that asks shoppers to share if they're the bride, the mother of the bride, in the bridal party, or a wedding guest. That way, the brand can usher them to the right content and effectively engage them from the moment they opt in to SMS.
Anthropologie
Why We Love It:
Skincare and cosmetics brand PÜR used text messaging to let subscribers know about their giveaway featuring a new PÜR collection and a pair of Felix Gray Blue Light Glasses. The copy in the text message clearly explained what’s included in the giveaway, as well as the total value of the package. PÜR used a custom GIF to display all the items that are part of the giveaway. They ended with a call to action to “Enter to Win.”
PUR
Why We Love It:
Marleylilly used Two-Way Journeys™ to make it easy for their customers to find the perfect gifts for the moms in their lives. After asking who someone’s shopping for and prompting them to reply with a particular keyword, the brand set up triggered replies with personalized picks for each type of mom.
Marleylilly
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