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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Chowdaheadz engaged with their St. Patrick’s Day-loving customer base with a seasonal twist on their featured t-shirt of the week, delighting subscribers with a joke about the holiday’s origin. The percent-off incentive and timely reminder (“Get In Time For…”) drove subscribers to take advantage of the wicked awesome deal on festive gear.
Chowdaheadz
Why We Love It:
Cariuma invites new subscribers to join their sustainability efforts with a two-part triggered welcome flow. The footwear brand offers extra insoles as a unique incentive to drive opt-ins. 24 hours after new subscribers sign up, they receive a welcome text about Cariuma’s brand values, connecting with the audience over a shared passion for sustainable fashion.
Cariuma
Why We Love It:
The official store of Bruce Lee uses text messaging to update fans on new offers. In this text, they promoted their “Be Water” membership program, where members would have a chance to win monthly giveaways. Bruce Lee included a direct link to join the membership program, and added an eye-catching GIF to catch subscribers’ attention immediately.
Bruce Lee
Why We Love It:
In their "Crafted For Life" campaign, Birkenstock ties real customer stories to the everyday functionality of their shoes. The video series highlights how Birkenstocks are crafted to last, and how their customers have worn different styles to express themselves through all walks of life. The brand used their SMS channel to share each story with subscribers, and encourage them to learn more about their mission and values.
Birkenstock
Why We Love It:
Blenders Eyewear treated their customers to an exclusive deal for the 4th of July: free shipping on any purchase, no minimum required. Shoppers had the freedom to choose any item(s) they wanted, without worrying about reaching a spending threshold. But they also needed to act fast—the offer was only available for one day.
Blenders Eyewear
Why We Love It:
A few days before Valentine’s Day, Veronica M inspired their SMS subscribers to finish up their gift shopping with an e-gift card campaign. They infused their friendly brand tone (“We got you covered!”) to emphasize the helpful tip. The direct link made it easy for subscribers to shop the gift cards and “let them pick their favorite,” capturing last-minute seasonal revenue.
Veronica M
Why We Love It:
Venus et Fleur wanted to help subscribers out for Mother’s Day. First, they reminded them of what date the holiday fell on. Then, for customers who weren’t sure what kind of gift they wanted to give mom for Mother’s Day, Venus et Fleur helped them with their problem by sharing a curated gift guide. Finally, they offered complimentary shipping on orders over $299 so they could save on the perfect gift for mom.
Venus et Fleur
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Why We Love It:
Swap.com sends SMS subscribers a triggered post-purchase text three days after they buy an item, encouraging them to refer a friend. By including a 40% off discount for these active customers, the automated flow drives online revenue, builds brand loyalty, and promotes new customer discovery.
Swap.com
Why We Love It:
Southern Proper made it easy for customers to get discounted prices during the Labor Day sale by not requiring a promo code. The shopping experience was streamlined as customers didn’t have to remember a code in case they wanted to shop the sale later. Southern Proper could still track shoppers with unique URLs or UTM tracking. The 30-60% off was a clickable incentive, and the brand let customers know that this was the biggest sale of the year.
Southern Proper
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