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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
The Milwaukee Bucks kicked off March by offering exclusive deals on their women’s t-shirts in honor of Women’s History Month. This promo was a part of their Flash Sale Fridays, so it was timely but also drove a sense of urgency as this deal wouldn’t last the entire month unlike the holiday. The send worked for a wide audience, as subscribers could shop for themselves or as a gift for a female friend or family member who loves the Milwaukee Bucks.
Milwaukee Bucks
Why We Love It:
Grocery delivery brand Mercato sent a helpful text message to subscribers, encouraging them to “save your weekend!” and let Mercato do their grocery shopping. The delivery brand ended the message with a clear CTA to “order now” and direct link to complete their order.
Mercato
Why We Love It:
MATE The Label rang in the New Year with an exclusive dollar-off discount to nurture both new SMS subscribers they gained during the holidays and long-time brand loyalists. The personal greeting from the brand’s founder positioned the offer as a “thank you,” making each of their SMS subscribers feel special.
MATE The Label
Why We Love It:
La Colombe Coffee Roasters used text messaging to quickly alert subscribers about their back-in-stock Hazelnut Draft Latte. They ensured a sense of urgency by letting subscribers know it’s back only for a limited time, so they should purchase it while they can.
La Colombe Coffee Roasters
Why We Love It:
Hot Topic wanted to make shopping for back-to-school easier for their subscribers. They took advantage of the conversational nature of SMS, asking which products subscribers were buying so they could immediately direct them to the products that matched their search.. Not only did they make it easier for subscribers to shop relevant categories, the brand can now personalize future promotions based on the subscribers’ self-identified interests.
Hot Topic
Why We Love It:
By engaging their community in an authentic and meaningful way, Happiest Baby made sure the women in their audience felt truly appreciated. For International Women’s Day, the brand celebrated the strong women raising the next generation. But strong women and their little ones need quality sleep for all that work that goes into raising children. They offered a great deal on their SNOO product so moms could treat themselves to better sleep.
Happiest Baby
Why We Love It:
Food52—innovator in the food, cooking, and home space—used text messaging to let subscribers know about their mini fireplace. They included creative messaging in their signature voice (“yep, that means s’mores are always on the agenda”) to provide inspiration to subscribers on how they could use the fireplace. They ended the text with a direct link back to the product for easy checkout.
Food52
Why We Love It:
Food52—innovator in the food, cooking, and home space—promoted their French Oak Serving Boards to text messaging subscribers. They included an eye-catching GIF of the product being used, with “lots and lots of Brie,” to inspire subscribers with different ways to use the serving boards. The text ended with a direct link to the product, so subscribers could easily complete their purchase.
Food52
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to send words of encouragement to her subscribers and invite them to listen to recent episodes of her podcast, Cleaning Up The Mental Mess.
Dr. Leaf
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