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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
If a new subscriber doesn't convert after opting in to HOKA's SMS program and receiving their welcome offer, AI Journeys automatically sends them a personalized follow-up message. Instead of sending the same coupon reminder to everyone, the AI tool generates a unique message for each subscriber. It goes beyond static content and can incorporate dynamic elements (like social proof) to create a sense of urgency and encourage subscribers to complete the checkout process.
HOKA
Why We Love It:
A well-timed reminder is an effective way to re-engage high-intent shoppers and remind them what they left behind. Modern home decor brand CB2 sends triggered abandoned cart reminders via text messaging. CB2 personalizes their abandoned cart reminders at scale by including a photo of the product with the message. The text copy itself uses an engaging brand voice, includes the product name, and serves as a useful reminder of how well the item would fit into the consumer’s home.
CB2
Why We Love It:
BabyQuip’s “race for the discount” campaign encouraged SMS subscribers to spontaneously shop with a gamified experience. The enticing prizes and urgent messaging (“HURRY”) instantly drove website traffic and revenue. The gamified campaign was a bright star in creating buzz and driving traffic from an SMS audience, making it the winner of the “Shine Award” in our Best of Text: Holiday 2021 Edition.
BabyQuip
Why We Love It:
Knowing that Father's Day can be a sensitive time for some people, Uncommon Goods gave their customers the option to opt out of any holiday-related texts. They were also intentional about making sure that anyone who opted out still felt comfortable engaging with the brand during this time, by inviting them to come check out what's new on the site.
Uncommon Goods
Why We Love It:
The INKEY List made Valentine's Day all about their rewards members, surprising them with an extra 500 points added to their account. This was a genuine and tangible way for the brand to show gratitude to their most loyal customers while encouraging them to keep coming back for more.
The INKEY List
Why We Love It:
Philanthropic accessories brand Pura Vida Bracelets texted subscribers to announce their newly-launched product pack. The limited-time “today only” offer created a sense of urgency to excite shoppers about the new product, while also providing a 20% off discount. The playful messaging (“major sense of wanderlust”) coupled with a colorful image, plus the use of an emoji, appeals to the brand’s target audience of Millennial and Gen Z shoppers.
Pura Vida Bracelets
Why We Love It:
Marleylilly used the element of surprise to boost engagement and revenue from their 4th of July sale. They started with an enticing offer: 30% off everything on their website. Then, just as customers thought the sale was ending, Marleylilly extended the deal for another 48 hours. This move created a renewed sense of urgency for people who missed the initial offer to quickly take advantage of the extra time to shop.
Marleylilly
Why We Love It:
Hello Bello—a plant-based brand of baby products founded by actors Kristen Bell and Dax Shepard—acquires new subscribers through Attentive’s 2-in-1 sign-up feature. After a shopper enters their email address on Hello Bello’s mobile site, they are then prompted to complete their sign up to receive 15% off their next diaper bundle by opting in for text messages. This allows Hello Bello to seamlessly collect both emails and text subscribers in just a few simple steps.
Hello Bello
Why We Love It:
Bohemian apparel brand Free People used text messaging to excite SMS subscribers about best-selling items that were back in stock. They created a sense of urgency by letting subscribers know that these items were back… “but not for long!” Sending a text that highlights the time-sensitive nature of the offer is a great strategy for encouraging action. Free People kept the message short and ended with a direct link to shop the items.
Free People
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