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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Florence by mills’s clever Halloween campaign painted a funny and relatable moment for their subscribers, standing out as the winner of the “Jolly Award” in our Best of Text: Holiday 2021 Edition. The relevant messaging highlighted their unique brand voice with a spooky spin, encouraging subscribers to take advantage of the limited-time sale and stock up on skincare.
florence by mills
Why We Love It:
Fashion brand ba&sh used Attentive's Two-Way Journeys™ to collect customer preferences during the busy summer travel season. The conversational campaign asked subscribers to share which type of clothing they're interested in purchasing and packing for a trip. This strategy gives the brand psychographic profile insights to segment customers and engage them with relevant, targeted offers in the future.
ba&sh
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail texted SMS subscribers about their Color of the Week offer, available at the special pricing for a limited time (“this week only!”). They included an image of the color and detailed the offer within the text message—including the price for each size of jar. They ended the message with a direct link to the product so shoppers could quickly complete their purchase.
Revel Nail
Why We Love It:
Rainbow grows their email and SMS subscriber lists simultaneously with Attentive’s Spin-to-Win sign-up units. Users can click the whimsical wheel that greets them when they enter the site, then claim their percent-off reward after opting in for both email and texts. This interactive experience is a fun way to engage shoppers and drive sign-ups across both channels.
Rainbow
Why We Love It:
Our Place used Two-Way Journeys™ to proactively answer some common questions about their cast-iron Perfect Pot®. After replying with a keyword to ask a particular question, subscribers get a triggered message with a quick but helpful answer in response. The conversational message gives Our Place's customers a chance to get more information about the product before converting, so they can feel more confident when making a purchasing decision.
Our Place
Why We Love It:
Specialty craft retailer Michaels used text messaging to share links to different “how-to” video tutorials, providing subscribers with DIY projects they can do at home using products available at Michaels. They’ve built an entire brand on their arts and craft supplies, and inspiring a community around creativity. By communicating with subscribers through a direct and immediate channel like text messaging, they’re able to share quality content that directly relates to available products.
Michaels
Why We Love It:
Love Wellness uses snippets from five-star reviews in their SMS campaigns to garner interest in specific products. It's a smart strategy, especially given how open and honest their customers are about their experiences. By sharing these real, unfiltered quotes with their subscribers, the brand can creatively highlight the effectiveness of their products to get people interested, clicking, and shopping.
Love Wellness
Why We Love It:
Online perfume retailer FragranceNet uses Attentive’s Journeys functionality to send automated cart abandonment reminders to text messaging subscribers 30 minutes after they abandon their online cart. The instantaneous nature of text messaging means shoppers will see the message and complete their purchase quickly. And, sharing a picture of the item the shopper was considering purchasing helps provide a touch of personalization, while helping visualize the product they left behind.
FragranceNet
Why We Love It:
ELEMIS leads with empathy around Mother's Day by offering subscribers the option to opt out of receiving messages related to the holiday. But the brand also makes sure to keep those who've opted out updated on other special promotions and offers they may be interested in. That way, they can stay in the loop and still shop for themselves, if they need to stock up on essentials, or want to try out some new skincare.
ELEMIS
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