A Partner-Empowered Future: Our Vision for Technology Partners and Agencies

partnership launch
Published on
Aug 16, 2023
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Our commitment to providing comprehensive solutions to help brands optimize their customer experience.

In today's rapidly evolving landscape, we understand the critical role of both strategic agency and technology partnerships. By leaning into the expertise of our agency partners and building best-in-class joint solutions with innovative technology partners, we know we can provide even more value for brands who are looking to do more with less, and deliver the personalized experiences consumers have come to expect

That's why we are excited to introduce our Agency and Technology Partner Program. This program represents our commitment to building strong relationships with leading agencies and technology companies, allowing us to provide comprehensive solutions that address the pressing challenges retail and e-commerce brands are facing today. 

Through our Agency and Technology Partner Program, we aim to give brands holistic solutions that will help them optimize their operations, drive performance, and enhance customer experiences.

Technology Partner Program

Our first Technology Partner Program is designed to empower and help our technology partners grow their business with Attentive, and create unique experiences for our mutual customers.

With data at the center of everything we do, we understand the importance of making sure all of our customers’ technologies work together across their marketing stack, creating a streamlined experience (and saving their teams time). 

Our partnership and integration with Attentive illustrate our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry. Attentive shares our desire to help merchants sell more and grow faster to maximize success.

- Rachel Tyers, SVP of Marketing & Partnerships, Okendo

We prioritize key partnerships by providing dedicated resources that make our partners an integral extension of our team. To that end, we've established three tiers within our program: Certified, Premier, and Elite. These tiers are designed to provide the best support possible with increased benefits as the partnership grows. 

Agency Partner Program

Our Agency Partner Program aims to enable our agency partners to do more with Attentive through two separate tracks: Referral and Managing. The Referral Track is built for partners who refer customers to Attentive, but don't actively manage SMS and/or email marketing services for their clients. The Managing Track is for partners that actively manage SMS and/or email marketing services for mutual customers, as well as refer new business to Attentive. There are four tiers within each track that come with benefits such as award-winning support, co-branded content opportunities, access to Attentive leadership, and more, depending on tier

Attentive has been an exceptional partner for Power Digital, helping us realize brand and revenue growth for our shared clients. Attentive's solutions play an integral role in the digital marketing strategies we create and launch for leading and emerging brands.

- Alex Bauer, Director of Strategic Partnerships, Power Digital Marketing

New partner enablement resources

Our Partner Portal got a refresh, too—now you’ll find even more resources to help you succeed with SMS and email marketing

The Portal allows partners to register and manage deals, access partner-only training and playbooks, and download exclusive marketing and enablement content, all of which are customized for your sales, marketing, and education needs. 

We’re also excited to introduce a new partner education video series called Quick Takes. Packed with valuable strategies, product updates, and industry trends, Quick Takes will equip you with actionable knowledge to maximize your impact in SMS and take your email marketing efforts to new heights. Stay tuned for our first episode coming soon!

Looking ahead 

Attentive’s Agency and Technology Partner Program is a testament to our belief in the power of collaboration. By teaming up with leading agencies and technology partners, we can harness the combination of our unique strengths and resources to unlock new opportunities and help our mutual customers drive success in today's dynamic digital landscape.

SMS and email are more than acquisition channels—they unlock customer data, loyalty, retention, and support use cases that translate into a two-way, end-to-end customer experience that's truly conversational. Bringing our collective efforts together in a seamless way, we’re able to deliver more value for our joint customers.  

Interested in becoming an Attentive Partner? Learn more and apply today. Want to give feedback on the Attentive Partner Program? Fill out this form

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