How MintRx Connects Every Step of the Patient Journey with SMS & Email Powered by Attentive

MintRx has since expanded into a broad suite of wellness offerings, including hormone replacement therapy (HRT), dermatology, longevity treatments like NAD and glutathione, and an increasingly competitive weight loss category.

“We're really trying to transform MintRx into something so much more. We want to bring the same quality of care that has been successful with our smaller independent local pharmacy to the masses via e-commerce.”
- Nathan Parker, Pharmacy Manager, MintRX 

As the brand grows, MintRx faces a familiar challenge for telehealth companies: earning patient trust while scaling personalized, compliant communication across very different treatment audiences.

The challenge

Before Attentive, MintRx managed email and SMS through separate tools and agency partners. That setup made it hard to move quickly, personalize effectively, and see what was actually working.

The team needed a single platform that could:

• Unify email and SMS in one workspace.
• Automate order communications to build confidence and cut down on support inquiries.
• Grow and segment the subscriber base through branded, high-performing sign-up units.
• Personalize by gender and category to reach each audience with the right message.

“We wear a lot of hats. Between compliance, fulfillment, marketing, and web strategy, it’s about working smarter—and that’s where Attentive really helps.”
- Jonathan Almanzar, Operations Manager, MintRx

Building a lifecycle that feels human

MintRx partnered with Attentive to connect every step of the patient journey—from sign-up to order delivery—through one coordinated system. Using Shopify integration, automated journeys, and cross-channel segmentation, the team built a marketing engine that’s both deeply personal and highly efficient.

The transformation started at the top of the funnel. MintRx launched dual-channel sign-up units powered by Attentive, designed to match the brand’s clean, pharmacy-inspired aesthetic while capturing both email and SMS in one flow.

The offer is simple—10% off the first order—but it converts at an exceptional rate thanks to Attentive’s patented Two-Tap technology and seamless design.

In just 90 days, the sign-up units delivered:

• 30% CTR
• Over $20K in attributed revenue
• Consistent list growth across both channels

“It’s simple but really effective. We’ve seen incredible engagement just from that one sign-up unit—the design feels on-brand and approachable, and it ties directly into our automated welcome journey.”
- Jonathan Almanzar, Operations Manager, MintRX

Telehealth patients expect clear, transparent communication. With Attentive’s Shopify integration, MintRx built a suite of automated order and fulfillment journeys that provide real-time updates every step of the way.

The pharmacy currently runs four key flows:

• Order Confirmed
• Order Shipped
• Out for Delivery
• Order Delivered

Each message is short, personal, and professional—written in the tone of a trusted pharmacist:

These messages give patients confidence while quietly driving performance.

• Order Confirmed: 80× ROI
• Out for Delivery: 30× ROI
• Order Delivered: 8× ROI

By pairing operational transparency with automation, MintRx reduces friction and reinforces reliability—turning everyday logistics into lasting loyalty.

“These triggers are incredibly valuable for us. They make sure our patients know exactly what’s happening with their order, which builds trust and cuts down on support questions.”
- Jonathan Almanzar, Operations Manager, MintRx

Personalized campaigns for every audience

MintRx’s customers span multiple treatment categories and demographics—each with distinct needs, sensitivities, and communication preferences. With Attentive’s segmentation tools, the team can easily personalize messages by gender, treatment type, and purchase behavior, ensuring each send feels relevant and respectful of the patient journey.

Through Smart Sending and Shopify-based audience targeting, MintRx creates highly specific versions of its campaign messages. For example, the team sends parallel campaigns for men and women that highlight the most relevant products, language, and imagery for each audience.

One recent campaign series re-engaged patients who hadn’t ordered in 90 days with exclusive offers and category-specific content. The design, tone, and featured treatments differed between the men’s and women’s versions, allowing each audience to feel seen and understood.

This kind of thoughtful segmentation ensures every message feels personal, timely, and on-brand—resulting in higher engagement and stronger long-term trust.

“We’re really intentional about segmentation. Men and women have very different health goals and treatment categories, so tailoring those messages is crucial for both engagement and trust.”
- Jonathan Almanzar, Operations Manager, MintRx

The results back it up: Attentive’s audience tools helped MintRx maintain open rates above 50% on automated email flows and 5.4% average SMS CTRs—outperforming industry averages across the board.

SMS to drive high-intent conversions

SMS has become one of MintRx’s most powerful drivers of conversion and repeat revenue. Over a five-month period, automated journeys consistently outperformed campaigns in both ROI and conversion rate.

Top performers include:

• Welcome Journey: 1,174× ROI, 30% CTR, 23% CVR
• Session Abandonment: 435× ROI, 16% CTR, 17% CVR
• Browse Abandonment: 366× ROI, 17.5% CVR
• Refill Reminders: 123× ROI, 19% CVR

Across all automated SMS flows, MintRx saw an average 163× ROI and 12% conversion rate, with automations now driving 37% of total SMS revenue. Even with 0-day attribution, the program maintains a 75× ROI.

Between June and October, SMS revenue grew 13% MoM, showing how real-time education, refills, and order updates keep patients consistently engaged.

Email to automate scale and efficiency

Email remains MintRx’s strongest storytelling channel—and running it alongside SMS in the same platform changed everything.

Before Attentive, email lived in a separate system that required manual uploads, design handoffs, and limited analytics. Now, the team can build, test, and deploy email and SMS side by side, using shared data and one unified dashboard.

“It’s really streamlined everything. If I’m building an email, I can instantly check how the related SMS is performing, or duplicate the flow for a different audience without leaving the page. It’s made testing, A/B work, and timing so much easier.”
- Jonathan Almanzar, Operations Manager, MintRx

Attentive’s drag-and-drop editor makes it easy for the team to design branded emails without external support. Every campaign can be previewed for mobile and desktop, ensuring clarity and consistency across all devices.

Since consolidating channels under Attentive, MintRx has seen:

• 227% increase in total email revenue within five months
• 86× ROI across automated email journeys
• 40% of all email revenue driven by automations
• 72× ROI on the Welcome Flow
• 25% lift in revenue per recipient

With both email and SMS under one roof, MintRx can orchestrate cohesive campaigns, align cadence across touchpoints, and make every message feel intentional.

“The analytics are extremely helpful, setting up campaigns is seamless, and honestly—anybody could use it their first day. Attentive gives us the tools to focus on what matters most: helping patients, while the platform takes care of the rest.”
- Jonathan Almanzar, Operations Manager, MintRx

Looking ahead

As MintRx continues to expand into new treatments, the team plans to explore AI Pro and AI Grow to make segmentation, automation, and list growth even smarter.

By uniting email and SMS in one system, MintRx runs a lifecycle that builds trust as effectively as it drives revenue. Every part of their program now works in sync to deliver what patients value most: simplicity, reliability, and care.