How VibeSzn Sparked 6x Subscriber Growth After Switching to Attentive for Email + SMS

Why VibeSzn migrated email from Klaviyo to Attentive

VibeSzn originally ran SMS on Attentive and email on Klaviyo. As their lifecycle program matured, the split system created operational friction. Segmentation lived in two places, reporting formats didn’t align, and cross-channel messaging felt disconnected. 

It became increasingly clear that their email channel was held back by being on a separate platform.

Switching email to Attentive became the obvious solution. The impact was immediate.

Attentive gave VibeSzn a unified customer view, allowing the brand to run email and SMS using the same segmentation, the same analytics, and the same testing framework. No more patching together insights across two platforms. 

Instead, the team gained a single, cohesive place to build, measure, and refine their strategy, which led to more consistent performance across the board—including a healthy 51%/49% revenue split between journeys and campaigns on SMS.

The difference in support between platforms was equally clear. The team had already trusted Attentive for SMS, and the contrast with their Klaviyo experience became undeniable once email migrated. Attentive provided hands-on guidance, education, strategic recommendations, and true partnership—something they felt they were missing previously.

“Attentive’s support helped me learn so much—not just about the platform, but about email and SMS marketing in general. When we compared pricing, teams, and features, Attentive really blew Klaviyo out of the water.”
- Isabel Holloway, Brand Manager, VibeSzn

Migration was structured to eliminate work, not create it. Attentive handled everything end to end—from journey recreation to technical setup to rollout—keeping the team informed every step of the way without requiring them to lift the operational burden.

“It honestly felt like Attentive wrapped everything up in a bow. We barely needed to do anything—Attentive took care of all of it.”
- Isabel Holloway, Brand Manager, VibeSzn

As a growing brand with a lean team, VibeSzn needed a lifecycle program that could match the level of personalization they put into their product—while protecting list quality and ensuring their marketing directly translated to revenue. 

Some of their standout results today include:

• 53–66%+ unique open rates across email
• A highly engaged list of 170K+ active subscribers, with 86% engaging every 30 days
• Automated email revenue where 62% comes directly from journeys

Building a program centered on personalization and list health

Personalization has always been at the center of VibeSzn’s brand identity, and their lifecycle philosophy mirrors that. Instead of focusing on list size alone, the team prioritizes subscriber quality, engagement, and long-term retention. 

Their deep focus on list health—reinforced by deliverability rates that keep hard bounces between just 1–2%—allows them to maintain a high-value audience that responds meaningfully to both email and SMS.

“It’s great to have a huge list, but if those people aren’t reacting, what’s the point? List health is one of the most important parts of our program.”
- Isabel Holloway, Brand Manager, VibeSzn

This philosophy informs how they segment, how they communicate, and how they reward high-intent shoppers across both channels. 

Strong early results from their journeys reinforced this approach: email welcome journeys converting at up to 67%, checkout abandonment converting up to 80%, and cart abandonment at up to 45%.

As VibeSzn continued building with Attentive, these performance baselines only grew stronger.

High-performing list growth with seasonal precision

VibeSzn’s signup strategy has become one of their most consistent engines for list growth. Over time, the brand tested countless pop-up formats and spin-to-win variations. They found a structure that performs reliably without needing reinvention—one they refresh visually to match trending photoshoots and product collections. 

This healthy list-building foundation helped them achieve more than 6x growth in email subscribers since launch and drove equally strong SMS growth as their mobile program expanded.

Seasonality is where the brand sees its strongest lift. During Black Friday and the holidays (when offers heighten and intent surges!) they adjust copy to emphasize early access, urgency, and value. This alignment generates meaningful engagement and fuels performance across both channels, particularly in journeys that respond dynamically to seasonal shopping behavior.

Early access turns engagement into revenue

With two to three themed collections launching annually, early access has become one of VibeSzn’s most powerful tactics for revenue acceleration. High-engagement segments—identified by real-time behavior and purchase patterns—receive VIP access to shop new collections before the general public. 

This approach drives reliable conversion spikes, reflected in the 30% CVR peaks seen across both email and SMS campaigns.

“We love giving our most engaged subscribers something special. Early access makes them feel valued and it drives conversion before the full launch.”
- Isabel Holloway, Brand Manager, VibeSzn

During Black Friday and holiday cycles, VibeSzn takes this even further by building an entirely separate cadence for automation subscribers, layering in higher-value offers and VIP-only perks. 

These efforts play directly into the strength of their automated program, which now drives nearly 150x lifetime ROI on SMS journeys alone and produces 62% of all email-attributed revenue.

The impact

Migrating email to Attentive enabled VibeSzn to run a cohesive, data-backed lifecycle program with ease—one that has grown message volume by more than 200% year-over-year and maintained a clean, high-performing subscriber base across both channels.

With both channels operating inside one platform, VibeSzn can build unified strategies, rely on one source of truth for segmentation and analytics, run high-performing automation that consistently converts, protect list quality, and move quickly with the support of a hands-on, expert team.

For VibeSzn, Attentive became the foundation of a smarter, more connected customer journey that their previous provider couldn’t support. Everything performs better together.