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Trends & Insights

Trends & Insights

Get the most out of your marketing program with these trends and insights from industry leaders and innovative brands.

Trends & Insights

Marketing leaders share how AI is transforming messaging

How 3 Marketing Leaders Build Meaningful Customer Relationships With Next-Gen Personalization

Attentive Consumer Trends Report: The State of Personalized Marketing in 2025

3,300 Global Consumers Told Us How Brands Can Improve Their Shopping Experience

An illustration showing shipping boxes and gift bags

Tariffs are Here. Get Ahead With These Steps

Panelists from Attentive and Bazaarvoice at Shoptalk 2025

At Shoptalk, Brands Focus on Scaling Personalization

Attentive's CMO Keri McGhee and Jennifer Peters from OLLY on stage at eTail West 2025

eTail West 2025 Reveals AI, Integrated Marketing, and Video is the Future of Shopping

A conversation on the personalization capabilities of AI with Attentive’s CMO, Keri McGhee, and AI champion Jenna Posner

What the Chief Digital Officer Behind Multi-Million Dollar E-commerce Brands Wants Marketers to Know About AI

An illustration showing a shopping cart and shopping bags

Beyond BFCM: Using Holiday Wins to Shape Your 2025 Marketing Strategy

Attentive Mobile 2024 Cyber Week Recap

Cyber Week 2024: Brands Who Used AI Pulled Out Ahead

illustration of notepad, folder, igloo, question mark bubble, BFCM prep

Top Questions Brands Have About Black Friday Cyber Monday (and our Answers)

Header image of icons relating to a consumer survey i.e. shopping bag, graphs

50% of UK Consumers Make Unplanned Purchases via SMS, Survey Finds

BFCM imagery with illustrated checklist, calendar, and message bubbles

When is the Best Time to Send SMS Marketing and Email During BFCM?

Attentive's 2024 holiday shopping predictions for retailers and e-commerce

2024 Holiday Shopping Forecast: The Impact of AI, Election Season, and More

An illustration depicting consumer shopping habits during the election

Despite Noisy Election Season, 80% of Consumers Want Brands to Text Them About Deals

Apple launches iOS 18 with RCS support and enhanced email experiences

What Marketers Need to Know About iOS 18: RCS Support and Enhanced Email Experience

OpenAI will focus on search, here is what marketers should know

Unpacking SearchGPT: What Retail and DTC Marketers Need to Know

Google announces third-party cookies are here to stay, here is what it means for marketers.

Third-Party Cookies Are Here to Stay: Key Takeaways for Marketers

Go for the gold with your sports marketing strategy this summer

Is Your Marketing Strategy Gold-Medal Worthy? Here's How to Capitalize on the Summer of Sports

Thread London seminar discussion taking place on stage

6 SMS Marketing Priorities for UK Brands

Attentive Mobile conducted a consumer survey to determine sports-related communication preferences for SMS and email.

Survey Reveals: 67% of Sports Fans Purchase Based on Team Promotions

RCS for marketers

Apple's RCS Rollout and What it Means for Marketers

The End of Third-Party Cookies Is Finally Here. What’s Next?

illustration of a mobile phone, purse, web browser, and shopping cart on a purple background

7 Marketing Resolutions to Help You Make an Even Bigger Impact This Year

Gen Z and millennial shopping habits

This Is How Millennials and Gen Z Are Shopping in 2024

B2C Marketers Share Their Top 2024 Predictions

Cyber Week 2023 recap

Cyber Week 2023 By the Numbers (and the Message Strategies That Won)

Problem Hunting by Brian Long, Founder and Executive Chairman of Attentive

This Book for Founders Is a Practical Guide for Both Boom and Bust Times

A crystal ball with a text messaging conversation inside of it

3 Marketing Trends That Will Shape the Holiday Season

A prime delivery box, checklist, shopping bags, and a pie chart

600 US Consumers Told Us Their Shopping Plans for Amazon Prime Day. Here's What You Need to Know.

How marketers are planning for BFCM

How 6 Marketers Are Prepping for the 2023 Holiday Season

How marketers are using Threads

Will Threads Stick Around? Exploring the Opportunities for Marketers

Consumers are more likely to engage with MMS compared to SMS

Picture Perfect: 73% of Consumers Agree MMS Creates a Better Brand Experience

What Succession can teach marketers

What Marketers Can Learn from Succession’s Writers

illustration of colorful bubbles and circles

35+ E-Commerce Statistics Every Marketer Needs to Know

The top conversations consumers want to have with via text messaging

900,000 Conversations Show This Is What Consumers Want to Talk About With Brands

What the "Barbie" movie marketing strategy can teach marketers about product launches

3 Things Brands Can Learn From the "Barbie" Movie Marketing Strategy

2023 SMS Marketing Benchmarks Report

We Surveyed 900 Brands Around the Globe and Analyzed 25 Billion Messages. Here’s What You Need to Know.

2023 State of Conversational Commerce Report

8,000 Global Consumers Told Us What Keeps Them Coming Back

[Webinar Takeaways] Harnessing Salesforce Data for a More Powerful SMS Program

2023 marketing trends

These Are the Marketing Trends to Watch in 2023

Looking back on our 2022 marketing predictions

Looking Back on the Marketing Trends That Defined 2022

shopping bags and credit cards

The Most Personal, Luxury Shopping Experience is on Mobile

illustration of beauty products and steps

How Taraji P. Henson Finds Opportunity Where No One Else Thinks to Look

illustration of makeup products

How Bobbi Brown Built a Trailblazing Career by Avoiding Trends

Phone screen with messages, graphs, and data flow charts

Conversations are the Thread Between Commerce and Convenience

Mobile advertisement and checkout screen

There’s a Major Shakeup In Advertising, and That’s Not a Bad Thing

Canadian flag and text message illustration

What You Need to Know Before Texting Canadian Shoppers

illustration with holiday gift boxes

The Most Important KPI to Focus on This Holiday Season, and More Tips From Our Expert Panel

2022 Holiday marketing predictions

5 Trends That Will Shape Brands' Holiday Marketing

illustration of Shady Rays' products and SMS experience

Shady Rays Founder & CEO Chris Ratterman on Building a Rare Brand Promise

SMS Marketing by the Numbers: 30+ Texting Statistics You Need to Know

illustration of Igloo's retro cooler collection

How Igloo Is Bringing Their DTC Strategy to Life With SMS

illustration of computer with analytics

How to Make the Most Out of Your Web Traffic

illustration of text bubbles and phone contacts

How iOS 16 Could Impact Your SMS Marketing—and How to Prepare

illustration of mobile checkout

How Shop Pay Works, and the Benefits of Streamlining Mobile Payments

illustration of shopping bag, charts, and bubble

Here’s How Marketers Are Responding to the Customer Acquisition Challenge

illustration of phone, graph, discount tag, light bulb, and Australian flag

Australian Consumers Are Excited About SMS: Here’s How to Reach Them

illustration showing a phone with the UK flag and text bubbles

[New Research] 90% of UK Consumers Are Interested in SMS Marketing From Brands. Here’s What You Need to Know.

phone illustrating purpose-driven brands

Being a Purpose-Driven Brand Takes Work. Here’s Why It’s Worth It.

The History of Text Messaging

The History of Text Messaging: How SMS Became a Top Performance Marketing Channel

state of conversational commerce in 2022

We Surveyed 5,000 Consumers About the Future of Commerce. Convenience Is Their Top Priority.

Women's History Month

3 Founders on Moving Past “No’s,” Prioritizing Brand, and Finding Strength in Community

Lionsgate Films' Head of Inclusive Content on Elevating Black Voices Across Industries

2022 marketing predictions

6 Mobile Marketing Predictions for 2022

phone and rocket soaring

Why Conversational Commerce Will Define the Next Era of Brand Marketing

snowglobe with shopping imagery

Reflecting on our 2021 Predictions: What We Got Right & What No One Saw Coming

Using Customer Data to Inform Your Digital Marketing Strategy

Cyber week 2021

Cyber Week 2021 Recap: Brands Generated $830 Million From SMS, Doubling Revenue From 2020

Lean Into Brand and Empathy to Build Long-Term Loyalty

holiday marketing strategy

How Your Holiday Marketing Strategy Can Help Build Year-Round Loyalty

holiday predictions

4 Holiday Marketing Predictions for 2021—and How to Plan for Them

hybrid shopping

Why the Future of Shopping Is Hybrid, and It’s Already Here

What iOS Privacy Changes Mean for E-Commerce Marketers

rise of the sms marketer

The Rise of the SMS Marketer

gender inclusive workplace image

How to Build Towards a Gender-Inclusive Workplace

4 Shopify Brands We’re Loving This Month

Beyond the message recap three headshots

How 3 Digital Marketing Leaders are Navigating the E-Commerce Boom

Product categories

Consumers are Ready for the Post-Pandemic Future—Are Marketers?

abstract phone and text bubble

What We Learned Surveying Hundreds of Marketers About Their SMS Strategies

Black Entrepreneurship Panel speaker profiles

3 Women Founders on Building, Leading, and Supporting Black-Owned Businesses

BTM Panel speaker pictures

3 E-Commerce Leaders Share How They’re Expanding Their Marketing Plans With SMS

SMS notification illustration

Your Customers Want to Hear From You—Key Survey Takeaways

Outlook futuristic phone illustration

[Guide] The Future of Text Message Marketing

Abstract purple and blue text bubbles

5 Mobile Marketing Predictions for 2021

e-commerce experts 3 headshots

3 E-Commerce Executives Discuss Planning for the Unexpected in 2021

White phone illustration

Part 2: 21 Learnings From 2020 That E-Commerce Marketers Will Implement in 2021

Abstract ornament illustration

2,000 Consumers Share Their Holiday Shopping Plans

Fall holidays leaves graphic

What a Prolonged 2020 Holiday Shopping Season Means for Retail and E-Commerce—and How to Navigate it Successfully

e-commerce panel 3 headshots

3 E-Commerce Executives Discuss How 2020 Has Been a Catalyst for Change in Brand Communications

Tinuiti and diamond art club webinar

[Webinar] Triple Your ROI with SMS Marketing

Beauty and wellness products illustration

How Wellness and Beauty Brands Are Using SMS Marketing to Create Authentic Connections

Shopping bags with speech bubbles

Why SMS Marketing Has Become a Top Communications Channel for Innovative Companies

Line graph and pie chart graphic

COVID-19: The Lasting Impact on E-Commerce

Table of food and drinks

4 Restaurant Marketing Experts Weigh in on the Future Outlook of the Industry

Beyond the Message food and beverage brands

[Virtual Event] How Top Food, Beverage, and Restaurant Brands are Using Text Message Marketing

Brian Lim photo

Mobile Minds: Brian Lim, CEO & Founder of Emazing Group

Brian Long and Danny Wright headshots

In Conversation with Adweek: Why Text Messaging is the Future of Brand Communications

e-commerce experts navigating industry climate

How 3 E-Commerce Experts Are Navigating an Uncharted Industry Climate

bar graph graphic

COVID-19: Looking Back on E-Commerce Impact

personalized text messaging

The Next Era of Personalization: Real-Time, One-on-One Mobile Messaging