How YoungLA Drives 50%+ More Revenue with Attentive Email and SMS

When timing is the business

From March 2022 to October 2024, YoungLA ran its email and SMS programs through Klaviyo. On paper, the numbers looked strong. But behind the scenes, performance gaps were starting to show. Email deliverability was inconsistent. High-volume sends would stall during new collection drops. The team couldn’t rely on the platform to execute at the pace their brand demanded. YoungLA needed more than a messaging tool. They needed a reliable infrastructure: one that could support their velocity, scale, and cross-channel coordination without compromising performance. That’s when they switched to Attentive.

“We weren’t just looking for a lateral switch. We wanted to rethink how our automation actually worked. Attentive gave us the confidence to do just that."
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– Sarina Vanmali, Director of Marketing, YoungLA

Built to deliver fast, reliably, and at scale

Attentive’s infrastructure is purpose-built for high-performance brands like YoungLA. Unlike platforms that rely on third-party delivery, Attentive routes SMS and email through proprietary systems.

“With Attentive, we finally have the speed and reliability we need. Messages go out instantly, deliverability is consistent, and we don’t have to worry about campaigns stalling during high-traffic moments.”
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– Sarina Vanmali, Director of Marketing, YoungLA

Since switching, YoungLA sends over 17.5+ million SMS messages per month. Campaigns no longer lag or get throttled. Drop alerts, restock notifications, and cart reminders now reach customers when it matters most. With 99% SMS deliverability and industry-leading inbox placement across Gmail, Yahoo, and other major providers, message execution is no longer a gamble for YoungLA. It’s a guarantee with Attentive. Before Attentive, YoungLA’s automations ran on static delays and siloed logic. Emails arrived late. SMS alerts lagged. Journeys couldn’t respond to live behavior, and it showed in performance. Attentive gave their team the ability to build smarter, faster journeys that trigger based on real-time actions: like returning to browse, viewing a product, or abandoning a cart. The result: higher relevance, better timing, and stronger conversions.

"We were able to rebuild every journey to trigger off real-time behaviors, not assumptions. If someone viewed a product, returned to a collection, or interacted with a specific category, we could respond to that moment: automatically and at scale."
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– Sarina Vanmali, Director of Marketing, YoungLA

And because email and SMS now run through a single platform, YoungLA can manage triggers, segmentation, and measurement in one place.

• SMS drives urgency: alerts, low-stock, and launch-day pings.
• Email drives depth: bundling, storytelling, and high-consideration offers.

Together, they reinforce each other: with infrastructure optimized for speed and scale.

“Our programs are now more intelligent, more timely, and ultimately far more effective thanks to the way Attentive powers automation.”
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– Sarina Vanmali, Director of Marketing, YoungLA

Reliable delivery, coordinated execution

With Attentive’s proprietary delivery systems, YoungLA’s campaigns launch without bottlenecks. Both email and SMS are prioritized by urgency, campaign type, and user behavior: ensuring that every message reaches its audience quickly and in full. They’re no longer guessing whether an alert will hit in time. Now, it does.

The results

YoungLA’s investment in deliverability and orchestration paid off:

• 99% SMS deliverability, even during high-volume drops
• Industry-leading inbox placement across major providers
• 82% increase in email revenue
• 745% increase in SMS flow revenue
• 56% increase in total attributed revenue vs. Klaviyo
• 96x blended ROI across both channels
• Conversion rates up to 127% (email) and 85% (SMS)
• 1.49M+ new SMS subscribers added in 12 months