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Attentive was designed with 
rigorous compliance in mind, so you 
can build your text message 
marketing program knowing you 
have the tools you need to maintain 
customer trust and avoid costly
lawsuits.
With the ever-changing legal landscape and strictly enforced 
regulations, you need a platform that can keep up. Attentive is 
constantly evolving to meet industry standards. Our 
dedicated in-house legal team focuses on TCPA, CCPA, CTIA, 
GDPR, CASL, ADA compliance, and more to provide the tools 
you need to safeguard yourself from potential risk.

When it comes to SMS opt-ins, you can’t afford to take 
chances with compliance. Attentive’s tools are designed with 
the TCPA and CTIA in mind, and best practices are built in 
throughout the user flow so you can run your SMS program 
with peace of mind.
Tools to help you meet legal requirements
Built-in compliance checks designed to help you grow your list with peace of mind.
Standard flows use double opt-in to re-affirm consent and validate phone number.
Patented two-tap sign up process for mobile; Reply Y for desktop.
Uphold best practices
Our team of full-time lawyers is dedicated to updating the Attentive platform in response to the changing regulatory and legal landscape.
Our Carrier Relations Team works with mobile carriers to inform our guidelines and thoroughly understand best practices around sending text messages.
Handle potential claims
Enhanced Audit Assistant helps you respond to TCPA complaints quickly and effectively with records of opt-in, opt-out message activity, and more.
Protect your SMS program and avoid litigation
Litigator Defender for TCPA automatically suppresses phone numbers known to be associated with SMS demands and/or lawsuits from subscriber lists.
Negative Sentiment Reminders guide subscribers indicating opt-out intent.