From making sophisticated reporting across attribution platforms a breeze to keeping you on top of Gmail’s latest compliance updates, we’ve been busy this month.

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SMS release

Add more detailed link attribution to your emails and text messages

Attentive Email and SMS customers can now add even more sophisticated tracking to their links using four new variables: individual ID, message name, message type, and the subscriber’s email address. This update is especially helpful if you rely on platforms other than Google Analytics to track your email marketing attribution. 

Learn more in the Help Center, or log in to get started.

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SMS release

Track links in your preferred analytics tool with custom parameters 

Simplify your reporting process with our new Custom Query Parameters. If you use reporting platforms like Adobe instead of Google Analytics, your freeform text, existing macros, and new macros queries will automatically be appended to your SMS and email links. 

Learn more in the Help Center, or log in to get started.

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Email Release

Protect your email deliverability rate with our List Header Unsubscribe tool

We’re on top of Gmail's latest compliance update. Attentive Email now automatically includes a link to unsubscribe in your headers, so your messages can continue reaching their primary inboxes. 

Learn more in the Help Center, or log in to get started.