Engage shoppers on the dates that matter with our newest sign-up units and integrations. Plus, optimize your SMS campaigns in a snap with our enhanced A/B testing tools. 

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SMS release

Delight your subscribers on important dates important to them

Whether it's a birthday, wedding anniversary, or another special milestone, connecting on the occasions that matter to your subscribers creates memorable experiences. Our new Date Collection sign-up units allow you to capture, segment, and trigger messages based on dates stored as custom attributes. 

Learn more in the Help Center, or log in to get started.

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SMS release

Personalize your shoppers’ experiences with data from across your tech stack 

Connect the dots between your marketing tools to deliver a tailored experience for every subscriber with Custom Macros beta. Attentive SMS customers who join the beta can pull data from their connected integrations—or use our custom APIs—to tailor messages that convert. 

Reach out to your CSM to join the beta, learn more in the Help Center, or log in to get started.

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SMS release

Unlock deeper customer insights and personalization in Salesforce Marketing Cloud

Dive deeper into customer insights and deliver even more personalized experiences with our latest beta feature. Customers who have integrated their Attentive and Salesforce Marketing Cloud platforms can now post back custom attributes collected in Attentive directly to SFMC, so you can build richer segments and tailor shoppers’ experiences.

Learn more in the Help Center, or log in to get started.

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SMS release

Track how your list growth strategies and A/B tests are performing

Attentive SMS customers can gain actionable insights to optimize their programs from two new reports. Now, you can easily compare the results of your A/B test variants to fine-tune your SMS campaign strategy, as well as report on your sign-up units’ performance within a given time period. 

Learn more in the Help Center, or log in to get started.

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SMS release

Effortlessly Turn SMS campaigns into A/B tests 

Say goodbye to the hassle of setting up A/B tests. Now, Attentive SMS customers can easily turn their existing campaigns into A/B tests in just a few clicks within the campaign set-up flow. 

Learn more in the Help Center, or log in to get started.