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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Modern home decor brand CB2 used text messaging to get the word out about their AR feature that allows shoppers to see what select chairs would look like in their space. They crafted compelling copy that described how to use the AR feature in three simple steps, including “add to cart.” CB2 also included a GIF in their text message that featured a few different chairs and inspirational copy (“how to find your perfect chair”).
CB2
Why We Love It:
With a few weeks left before Valentine's Day, Catbird showcased their personalized jewelry options, inspiring customers to add a personal touch to their already special gifts. The brand also created a sense of urgency by reminding interested shoppers to place their orders by the next day. That way, they could guarantee that their engraved gifts would arrive in time for the big date.
Catbird
Why We Love It:
Used and rare books retailer Biblio collects email addresses and phone numbers simultaneously through Attentive’s 2-in-1 sign-up on mobile. This is an effective strategy for seamlessly collecting new subscribers on both channels. Even better—through our integrations, we automatically pass back email data to your ESP, meaning no manual uploads.
Biblio
Why We Love It:
Beauty Pie grants insider access to luxury beauty products through their subscription model. Their non-member welcome flow encourages registration for a 30-day trial. If a shopper doesn't sign up within 24 hours, the brand delivers a skincare quiz, and then sends another reminder to unlock the offer 24 hours later. It’s a great way to encourage membership through interactive editorial content.
Beauty Pie
Why We Love It:
Fashion brand ba&sh weaves Attentive Concierge™ into their triggered welcome flow to say "bonjour" to new subscribers and personally deliver their opt-in offer. This approach makes sure customers are getting a truly inviting and personalized experience from their very first SMS interaction with the brand.
ba&sh
Why We Love It:
Eco-friendly luggage brand Paravel texted subscribers helpful shipping deadline reminders to drive last-minute orders just before the holidays. In their friendly brand voice, Paravel offered free shipping and a discount code to stand out from other brands during the busy sales period.
Paravel
Why We Love It:
Happiest Baby wanted to bring the gift of peaceful sleep to parents everywhere with their Boxing Day campaign. Their clever message invited customers to "check out before the clock strikes 12" to get 40% off the brand’s popular smart bassinet. They also included an exclusive BOGO deal on accessories, like fitted sheets and swaddles, to help parents shop for essential baby items while saving big.
Happiest Baby
Why We Love It:
Drink Poppi tapped into St. Patrick’s Day as an opportunity to remind SMS subscribers of their ongoing Amazon deal. Staying true to their brand voice, the seasonal image, punny messaging, and festive emojis added some “pop” to the text message. The campaign’s green product tie-in and existing offer reminder was a great low-lift strategy to re-promote an enticing deal.
Drink Poppi
Why We Love It:
APL showcased their spring collection in a new lens with an engaging GIF of the film-inspired shoes. The GIF highlighted the collection’s large range of styles and color palette, reflecting the bright hues and saturated tones of film. The timely messaging (“JUST ARRIVED”) made subscribers feel in the know, inspiring them to find their favorite styles before anyone else.
APL
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