Use these strategies to wrap up the holiday shopping season—and the year—on a high note.

It's time to start planning for the last major retail holiday of the year in the UK, Canada, and Australia. Gaining traction beyond these regions, US brands and those based elsewhere—with or without a global presence—can get in on this marketing moment, too.

Boxing Day (December 26) is a traditional gifting holiday that serves as a time to gather with loved ones, watch sports, and hunt for great deals—both in stores and online. While it follows Christmas Day, many brands expand their post-holiday promotions, starting a day or two early or extending them for weeks after.

Not only is it the perfect time to launch sales that help clear out seasonal inventory and make room for new merchandise ahead of 2026. It's also a chance to nurture and build loyalty with all the new subscribers you gain during Black Friday and Cyber Monday. 

Here are some ideas to inspire your Boxing Day marketing strategy, so you can keep the momentum going after BFCM and maximize your end-of-year revenue. 

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1. Bully Bunches: Convert seasonal shoppers into subscribers

To boost email and SMS subscriber lists, natural dog chew brand Bully Bunches launched a festive Boxing Day sign-up unit on its website. Complete with a seasonal background image and generous 40% discount—exceeding their usual sign-up offer—shoppers were heavily incentivized to opt in and treat their furry friends to some post-holiday treats.

After signing up, subscribers were greeted with a festive welcome message and coupon code to start shopping. Bully Bunches also ran the 40% off for existing subscribers.

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2. Kate Spade and Nustone: Capture additional demand with an early start

Kate Spade got a head start of the holiday season, launching its sale nearly a week before competitors. Their text message brought extra cheer by spotlighting major savings on signature handbags. While Boxing Day has long been the key shopping event after Christmas, more shoppers are buying earlier—often in the days leading up to Christmas—when they have time off and are still hunting for deals.

Nustone took a similar approach but with a different focus. As a paving materials supplier, the brand leaned into the “new year, new project” mindset rather than the holiday rush. Its email spoke to homeowners starting to plan garden makeovers for the year ahead, spotlighting products and savings suited for outdoor upgrades.

3. Hey Bud: Launch an exclusive SMS flash sale 

Make SMS your VIP channel by adding an element of exclusivity and rewarding loyalty with extra discount codes for text subscribers. For Boxing Day, build an additional sense of urgency and FOMO with a flash sale, taking a cue from skincare brand Hey Bud.

Get creative with copywriting and tailor your messages to mirror the limited-time nature of the event and motivate customers to act quickly. This approach not only leverages exclusivity but also encourages fast engagement.

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4. Commodity Fragrances: Treat self-gifters to special promotions

Christmas may be about gifting others, but Boxing Day is often about self-gifting. Commodity Fragrances tapped into that mindset with an SMS that encouraged customers to treat themselves to the gift they really want. The message played into the joy of post-holiday shopping—when consumers are more open to spontaneous, feel-good purchases.

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5. Rebellious: Highlight best sellers, top-rated and viral products

Instead of referencing the holidays directly, Rebellious took a different approach with an email spotlighting its best sellers—framed as staff favorites. By keeping the focus on trusted recommendations rather than seasonal messaging, the brand created a timeless, personal feel. This approach helped drive full-priced purchases at a time where most shoppers are focused on deals and discounts.

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6. Monsoon: Retarget your engaged segment

Reconnect with customers who have expressed buying intent by recently abandoning their carts or clicking on an initial message without completing a purchase. Re-engage them using tailored offers or reminders to transform their initial interest into a final sale.

Monsoon used Boxing Day to prepare for the next holiday by retargeting SMS subscribers who had clicked the link on their previous sale announcement text but hadn’t made a purchase. The follow-up message offered the same discount while also highlighting the upcoming New Year’s Eve celebrations, a time when many customers will be sporting new party outfits. Something Monsoon is renowned for.

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7. Knix: Encourage an in-store experience to drive conversions

Shapewear retailer Knix tailored their SMS messages based on the location of their subscribers to boost in-store visits during Boxing Day. Using Attentive’s geo-targeting, those living within a 50KM radius of a store received an offer and a personalized invitation to visit their nearest shop. This strategy helped foster a stronger connection with their local subscriber base and encouraged customers to come in and try on shapewear, which often benefits from in-store fitting.

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Try incorporating some of these strategies into your post-holiday campaigns to create memorable brand experiences that drive conversions. Check out our SMS gallery, Texts We Love, to find (and bookmark) campaign ideas for Boxing Day and beyond.