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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Hot Topic wants their text messages to feel friendly rather than sales-focused. By using AI Journeys to personalize every message for each subscriber, the brand has been able to make their browse and cart abandonment reminders more dynamic and engaging. Instead of simply saying, "We saved your cart for you," these triggered messages now sound like a friend sharing a link and saying, "Hey, I think you'd love this. Don't forget to grab it."
Hot Topic
Why We Love It:
Farmacy Beauty took a more organic and non-promotional approach to messaging their customers on Mother's Day. Rather than promoting a sale, they shared some of their favorite ways to celebrate the occasion. The list of ideas also included a subtle plug for their digital gift cards, reminding anyone who still hadn't purchased a gift that it wasn't too late to pamper the moms in their lives.
Farmacy Beauty
Why We Love It:
Farmacy Beauty sent a text promoting a mystery product tease, engaging subscribers with a unique guessing game. Just based on the ambiguous product image, any subscriber that texted back the correct answer was congratulated and sent a full-sized version of the new product. This gamified experience and use of two-way text messaging made subscribers feel more connected to the brand.
Farmacy Beauty
Why We Love It:
Apparel brand ELOQUII sent exclusive early access to their new Ivy League product collection, giving mobile subscribers the opportunity to shop before anyone else. The message included a colorful image with a woman wearing an outfit from the new collection and clear, to-the-point copy that says “EXCLUSIVE EARLY ACCESS.” The end of the message creates a sense of urgency (“Grab your faves before they’re gone”) and a clear call to action (“Shop now”).
ELOQUII
Why We Love It:
ELEMIS updated their customer winback journey for the holiday shopping season. They used the message to highlight their BFCM promotions, encouraging these once-active shoppers to come back and shop the brand's biggest sale of the year. At the end of the message, they also invited recipients to respond directly if they had questions or needed help with anything.
ELEMIS
Why We Love It:
With Attentive’s Spin-to-Win sign-up units, Casely captures the attention of their site visitors by greeting them with a gamified opt-in experience. Once a shopper lands on an offer, the next step allows them to opt-in for email and SMS to claim their reward. Since activating their eye-catching sign-up flow, Casely has seen a 60% increase in conversions.
Casely
Why We Love It:
Anime merch and clothing store Atsuko used their SMS channel to drive sign-ups for their rewards program. The text alerted existing members of the one-day offer while also encouraging non-members to join. Since SMS subscribers are highly engaged and often repeat customers, Atsuko knew the points rewards and exclusive benefits would appeal to the channel’s audience.
Atsuko
Why We Love It:
Represent, a custom merchandise platform, uses Attentive’s 2-in-1 sign-up unit on their website, allowing them to quickly scale their email and text messaging subscriber lists simultaneously. After a visitor opts in for both channels, they’ll be entered to win a $250 Represent gift card.
Represent
Why We Love It:
MATE the Label found a fun way to stand out and drive sales on Valentine's Day: sending their subscribers a message with an eye-catching GIF highlighting their collection of bright red comfy clothing. They also turned the marketing moment into an opportunity to organically promote their commitment to sustainable fashion with a clever line of copy (“spread love, not chemicals”).
MATE the Label
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