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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
In their "Crafted For Life" campaign, Birkenstock ties real customer stories to the everyday functionality of their shoes. The video series highlights how Birkenstocks are crafted to last, and how their customers have worn different styles to express themselves through all walks of life. The brand used their SMS channel to share each story with subscribers, and encourage them to learn more about their mission and values.
Birkenstock
Why We Love It:
Blenders Eyewear treated their customers to an exclusive deal for the 4th of July: free shipping on any purchase, no minimum required. Shoppers had the freedom to choose any item(s) they wanted, without worrying about reaching a spending threshold. But they also needed to act fast—the offer was only available for one day.
Blenders Eyewear
Why We Love It:
A few days before Valentine’s Day, Veronica M inspired their SMS subscribers to finish up their gift shopping with an e-gift card campaign. They infused their friendly brand tone (“We got you covered!”) to emphasize the helpful tip. The direct link made it easy for subscribers to shop the gift cards and “let them pick their favorite,” capturing last-minute seasonal revenue.
Veronica M
Why We Love It:
Venus et Fleur wanted to help subscribers out for Mother’s Day. First, they reminded them of what date the holiday fell on. Then, for customers who weren’t sure what kind of gift they wanted to give mom for Mother’s Day, Venus et Fleur helped them with their problem by sharing a curated gift guide. Finally, they offered complimentary shipping on orders over $299 so they could save on the perfect gift for mom.
Venus et Fleur
Why We Love It:
Swap.com sends SMS subscribers a triggered post-purchase text three days after they buy an item, encouraging them to refer a friend. By including a 40% off discount for these active customers, the automated flow drives online revenue, builds brand loyalty, and promotes new customer discovery.
Swap.com
Why We Love It:
Southern Proper made it easy for customers to get discounted prices during the Labor Day sale by not requiring a promo code. The shopping experience was streamlined as customers didn’t have to remember a code in case they wanted to shop the sale later. Southern Proper could still track shoppers with unique URLs or UTM tracking. The 30-60% off was a clickable incentive, and the brand let customers know that this was the biggest sale of the year.
Southern Proper
Why We Love It:
SkullCandy—a headphone and speaker brand—used their SMS channel as a direct and instant way to drive traffic to their one-day flash sale. The brand used segmentation to send a “final hours” reminder to subscribers who hadn’t shopped the sale yet. SkullCandy emphasized the urgency with a countdown (“4 hours remaining”), encouraging subscribers to act fast.
Skullcandy
Why We Love It:
Skechers used their back-to-school sale as an opportunity to grow their loyalty program. The brand offered shoppers 20% off kids’ items—with a push to join Skechers Plus and unlock an extra 10% off. The offer was only available for a limited time, creating a sense of urgency for non-loyalty members to sign up immediately, save on their back-to-school shopping, and start earning points to use on future purchases.
Skechers
Why We Love It:
Pura Vida Bracelets uses its text messaging channel to communicate with subscribers about the many different causes it helps support. In this message, the brand is promoting their Charity Originals bracelets, ending with the call to action to “shop for good.” By including the image that says “Wearing is Caring,” the message both showcases the product and promotes the cause.
Pura Vida Bracelets
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