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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Sustainable jewelry brand Pura Vida Bracelets sent an early access offer to their VIP subscriber segment, reserving the deal for their most engaged customers. They emphasized the exclusive and personal nature of the VIP-only offer (“We want YOU”). This special treatment enticed Pura Vida’s loyal customers to shop the sale before everyone else.
Pura Vida Bracelets
Why We Love It:
Pittie Clothing Co. used SMS marketing to increase average order values during their Labor Day sale by running a buy two, get the third for free sale. The image worked well with the timing of this campaign, as customers gear up for cozy fall weather—and that applies to their furry friends, too.
Pittie Clothing Co.
Why We Love It:
RV rental company Outdoorsy messaged subscribers announcing a flash sale where they could save 10%. They used an easy-to-remember redemption code—it was the brand’s name—and their messaging played up FOMO to make sure no subscriber would want to pass up the chance to save on their next outdoor adventure.
Outdoorsy
Why We Love It:
ONEHOPE Wine reached out to subscribers early to remind them about Father’s Day and their shipping deadlines for on-time delivery for the holiday. They also reminded subscribers about the benefits of being a Club Member, including 20% off and free shipping when they spend more than $99. Subscribers can stack the savings and give Dad top-rated wines to sip and savor on his special day.
ONEHOPE Wine
Why We Love It:
Cat collar and accessories brand Made By Cleo celebrated Pride and invited subscribers’ pets to the party. Subscribers could shop the Pride Collection and get fun, colorful collars, bow ties, bandanas, charms, and bells all themed for the holiday. Plus, subscribers could enjoy 25% off the collection—no code required.
Made By Cleo
Why We Love It:
Magic Spoon knew their subscribers couldn’t say no to the cute office dogs visiting headquarters for National Bring Your Dog to Work Day. How could they not buy a bundle in their honor? This message tapped into feelings of enjoyment and fulfillment, and the idea that customers should reorder their favorite filling and healthy cereals.
Magic Spoon
Why We Love It:
Lull A/B tested an SMS campaign for their Halloween Special—sending one with an image and one without. The messaging (“witching hour”) and image leaned into the Halloween theme while showcasing the product. The test identified the MMS as the highest performing message, helping Lull use data to create strategies for future campaigns.
Lull
Why We Love It:
Liquid I.V. texted subscribers to help them stay hydrated for their St. Patrick’s Day celebrations with a buy three, get one free deal–no luck needed to get this great offer. With no exclusions, shoppers can stock up on their favorite flavors and enjoy superior hydration over the holiday.
Liquid I.V.
Why We Love It:
Kodiak Cakes shared some VIP content perfect for busy families once school was back in session. This non-promotional SMS campaign linked subscribers to a helpful recipe book filled with time-saving and nutritious dishes perfect for quick breakfasts, grab-and-go lunches, as well as after-school snacks and desserts that families could enjoy together while doing homework.
Kodiak Cakes
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