texts we love

Discover how the best

Discover how the best brands use

brands use
post-purchase

text messages to engage mobile consumers & drive revenue.

This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:

Victoria Beckham Beauty uses an 'exit intent' trigger to 'pop up' their sign-up unit when someone's about to leave their site. The timely discount offer encourages these browsers to stay, keep shopping, and (hopefully) convert—allowing the brand to recover otherwise lost revenue.

Victoria Beckham Beauty
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Why We Love It:

Thread Wallets helped customers show off their school spirit with school color-inspired wallets and accessories. The wallets were perfect for students, alumni, and supportive family members. Subscribers would be eager to click and find out if their schools were represented and get their new wallet before heading back to school.

Thread Wallets
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Why We Love It:

Spiceology cross-promoted their Instagram account by inviting their SMS subscribers to a Thanksgiving live stream with celebrity chefs “The Grill Dads.” This influencer collaboration caught the eye of subscribers who were also fans of the quirky duo—inspiring them to tune in and recreate the dish with Spiceology products.

Spiceology
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Why We Love It:

Rachio helps their customers automatically save water every day with their sprinkler systems. They wanted to help subscribers automatically save on a new system by automatically applying a 20% discount during their Earth Day sale. This offer and call to action to save water ties perfectly with Rachio’s mission and values around conservation.

Rachio
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Why We Love It:

Sustainable jewelry brand Pura Vida Bracelets sent out this message to its SMS subscribers to promote the Charity Wildlife Collection. The message ends with a direct link to shop the collection and “do some good!” Pura Vida extends their support for social causes to all communication channels, including text messaging, to maintain its authentic brand voice and spread the word about the initiative.

Pura Vida Bracelets
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Why We Love It:

Piper Lou invited their SMS subscribers to find their niche with the Box of Awesome subscription service. They positioned the box membership as a “club,” enticing subscribers to take advantage of its exclusive perks. The playful GIF lists the many box categories, so subscribers can easily recognize their favorites and explore via the direct link.

Piper Lou
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Why We Love It:

Neiman Marcus tapped into their engaged SMS audience to cross-promote their mobile app and drive downloads. Their campaign specifically targeted subscribers who use an iOS device, so they could easily click the link and get the app—without putting down their phones.

Neiman Marcus
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Why We Love It:

Retail brand Monsoon uses SMS to remind their loyalty program members when they have reward vouchers available. They also let them know about limited-time point schemes to encourage them to make their next purchase soon.

Monsoon
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Why We Love It:

Last Valentine’s Day, McConnell’s Fine Ice Creams ditched real flowers for a bundled “bouquet” of their seasonal best-selling pints. This Valentine’s Day bundle was a perfect opportunity to help SMS subscribers treat themselves—and their loved ones—with something sweet.

McConnell's Fine Ice Creams

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