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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
SkullCandy—a headphone and speaker brand—used their SMS channel as a direct and instant way to drive traffic to their one-day flash sale. The brand used segmentation to send a “final hours” reminder to subscribers who hadn’t shopped the sale yet. SkullCandy emphasized the urgency with a countdown (“4 hours remaining”), encouraging subscribers to act fast.
Skullcandy
Why We Love It:
Skechers used their back-to-school sale as an opportunity to grow their loyalty program. The brand offered shoppers 20% off kids’ items—with a push to join Skechers Plus and unlock an extra 10% off. The offer was only available for a limited time, creating a sense of urgency for non-loyalty members to sign up immediately, save on their back-to-school shopping, and start earning points to use on future purchases.
Skechers
Why We Love It:
Pura Vida Bracelets uses its text messaging channel to communicate with subscribers about the many different causes it helps support. In this message, the brand is promoting their Charity Originals bracelets, ending with the call to action to “shop for good.” By including the image that says “Wearing is Caring,” the message both showcases the product and promotes the cause.
Pura Vida Bracelets
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Why We Love It:
Sustainable jewelry brand Pura Vida Bracelets sent an early access offer to their VIP subscriber segment, reserving the deal for their most engaged customers. They emphasized the exclusive and personal nature of the VIP-only offer (“We want YOU”). This special treatment enticed Pura Vida’s loyal customers to shop the sale before everyone else.
Pura Vida Bracelets
Why We Love It:
Pittie Clothing Co. used SMS marketing to increase average order values during their Labor Day sale by running a buy two, get the third for free sale. The image worked well with the timing of this campaign, as customers gear up for cozy fall weather—and that applies to their furry friends, too.
Pittie Clothing Co.
Why We Love It:
RV rental company Outdoorsy messaged subscribers announcing a flash sale where they could save 10%. They used an easy-to-remember redemption code—it was the brand’s name—and their messaging played up FOMO to make sure no subscriber would want to pass up the chance to save on their next outdoor adventure.
Outdoorsy
Why We Love It:
ONEHOPE Wine reached out to subscribers early to remind them about Father’s Day and their shipping deadlines for on-time delivery for the holiday. They also reminded subscribers about the benefits of being a Club Member, including 20% off and free shipping when they spend more than $99. Subscribers can stack the savings and give Dad top-rated wines to sip and savor on his special day.
ONEHOPE Wine
Why We Love It:
Monos personalized their special Boxing Day invitation by including the subscriber’s first name. On top of their product sales, the brand boosted their incentives with 10% back in store credit. Since engaged SMS subscribers are likely to be return customers, they were the perfect audience to claim the store credit offer and shop again.
Monos
Why We Love It:
Cat collar and accessories brand Made By Cleo celebrated Pride and invited subscribers’ pets to the party. Subscribers could shop the Pride Collection and get fun, colorful collars, bow ties, bandanas, charms, and bells all themed for the holiday. Plus, subscribers could enjoy 25% off the collection—no code required.
Made By Cleo
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