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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Personal care brand Pureology promoted stocking up during the biggest sale of the year with the added bonus of a free gift. This message is perfect for both generous gift-givers and savvy self-gifters alike, as shoppers eagerly await BFCM deals to save big and stock up on their favorite products. Whether Pureology's customers are treating themselves or sharing the love, everyone can appreciate a well-timed shopping reminder featuring a fantastic discount.
Pureology
Why We Love It:
One week before Black Friday, Overstock Art launched an “Early Bird” holiday sale to their SMS subscribers. The campaign offered TWO enticing discounts with relevant coupon codes (“EARLY50 & THX200”) for each. This early holiday promotion helped the brand get a head start on their competitors and catch shoppers’ attention before the busy sales season.
overstockArt.com
Why We Love It:
Nourish invited their subscribers to treat themselves during International Self-Care Day with a gift-with-purchase offer. This limited-time promotion encouraged customers to indulge and practice self-care while they enjoyed some great savings on their favorite products. Both the sense of urgency and the gift offer drove immediate sales during a slower season.
Nourish
Why We Love It:
Dairy-free coffee creamer brand nutpods sends well-time abandoned cart reminders to SMS subscribers who’ve left the site before completing their purchase. The brand uses their playful brand voice in the text (“get to sippin’”) and includes an image to help remind subscribers what they’ve left behind.
nutpods
Why We Love It:
One great way to engage customers and get them to shop immediately? Create FOMO with back-in-stock alerts that announce when popular items are available for purchase again—like Ninja Kitchen did with one of their knife sets.
Ninja Kitchen
Why We Love It:
Customers were eagerly awaiting Lulu & Georgia’s anniversary sale offering 25% sitewide, and a countdown timer made it even easier for them to know exactly when to come back to the website and shop. Website visitors could become Insiders and get emails and texts to be notified of other sales or exclusive offers.
Lulu & Georgia
Why We Love It:
LATHER, a personal care brand, offered subscribers double the loyalty points on top of 25% off. Promoting a loyalty program is a great option to tap into the power of self-gifting without calling it self-gifting, because customers can save up their points for a special gift or perk in the future. These memberships are a great way to strengthen customer loyalty, increase lifetime value, and reaffirm the value your brand offers customers.
LATHER
Why We Love It:
La Colombe Coffee Roasters sent a text to subscribers to let them know their bestselling coffee and cold brews are available in bulk sizes. This is an effective strategy to help subscribers learn more about your brand and encourage them to make a purchase, without having to provide a discount or special offer.
La Colombe Coffee Roasters
Why We Love It:
Keranique celebrated their new subscribers—who opted in through a Valentine’s Day-themed Text-to-Join—with a triggered welcome message offering early access to their site-wide sale. The day-of reminder encouraged the VIP segment to treat themselves to their favorite hair care products.
Keranique
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