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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Dorsal Bracelets converts high-intent browsers into subscribers with their mobile website’s sign-up unit. The lifestyle jewelry brand quickly grows their SMS subscriber community by offering a 15% off discount. After subscribers join, they receive an automated series of “welcome” messages introducing them to the brand and their eco-friendly values.
Dorsal Bracelets
Why We Love It:
Food delivery brand D’Artagnan was coming in hot like 4th of July fireworks with savings of up to 25% sitewide, and with the promise of delivery in time for the holiday. This timely SMS message reminded subscribers that there was still time to shop and save on BBQ essentials and premier cuts of meat.
D'Artagnan
Why We Love It:
Crocs offered customers a huge deal for the 4th of July: up to 50% off for a limited time. The brand used bookending to drive engagement and conversions throughout the sale period, making sure to exclude recent purchasers from getting too many follow-up messages. Later, Crocs offered shoppers an extra 15% off to incentivize more purchases during the final hours of the sale and maximize overall revenue.
Crocs
Why We Love It:
Bully Bunches launched a Boxing Day sign-up unit on their mobile site to simultaneously grow their text messaging and email subscriber lists. The dog food brand was already offering 40% off to existing subscribers for the holiday. So, this seasonal sign-up unit encouraged new shoppers to join without having to offer additional discounts.
Bully Bunches
Why We Love It:
During the holidays, the Brooklyn Museum texted SMS subscribers about the store’s JR collection. The message includes a recognizable image of the artist’s work and conveys a sense of urgency, encouraging subscribers to take advantage of the “today only” offer for holiday gifting.
Brooklyn Museum
Why We Love It:
Banded reminded their subscribers of their holiday sale’s range of benefits with a follow-up SMS campaign. The hunting gear retailer stood out to their mobile audience by listing their offers with playful emojis. The limited-time messaging (“before it’s over”) and immediate nature of text messaging drove subscribers to explore the site and shop the sale.
Banded
Why We Love It:
Anthropologie helped subscribers find the perfect gift based on their price point. The brand encouraged subscribers to reply back with the number that corresponded with how much they wanted to spend. Then, Anthropologie recommended a list of items that were priced within their budget.
Anthropologie
Why We Love It:
When ABC Carpet & Home opened their Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. With the in-store display image and direct link to browse the website, subscribers could conveniently start exploring products online, then take advantage of the discounts in-store.
ABC Carpet & Home
Why We Love It:
zestt uses their text channel to notify subscribers when an item they've browsed or added to cart recently is almost out of stock. They position these triggered messages as a benefit for their SMS insiders, who get to know first when a product they want, but haven’t purchased yet, has low inventory.
zestt
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