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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Zero-waste beauty brand EcoRoots announced their new body brush to their SMS subscribers. They showcased the new brush and how to use it by including a GIF in the text. EcoRoots made it easy for subscribers to add the item to their carts by ending the text with a direct link to the product page. Promoting this launch via SMS excited subscribers and encouraged them to be the first to try it.
EcoRoots
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—invited text messaging subscribers to register for her free workshop. She let subscribers know that limited tickets were available, a great strategy to drive immediate action.
Dr. Leaf
Why We Love It:
Fashion and lifestyle brand Cynthia Rowley announced their new “bonded tee” dress to their SMS subscribers. They paired this text message with a GIF that shows off the dress and styling inspiration, and ended with a direct link to the product page. Promoting this product launch via SMS excited subscribers and encouraged them to be the first to shop the new style.
Cynthia Rowley
Why We Love It:
45 day after a subscriber’s first purchase, sustainable footwear brand Cariuma invites them to join their referral program. Cariuma’s program’s exclusive perks fuels new purchases and reflects the brand’s eco-friendly mission, while helping retain valuable customers and spread brand awareness.
Cariuma
Why We Love It:
Bulova gave their customers a reason to see the bright side of losing an hour in March when we spring forward into Daylight Savings. Customers would need to adjust their watches anyway, and if they were looking for a newer model they should take advantage of Bulova’s offer of 25% off select styles. They made it easy on subscribers who might be groggy after the time change by requiring no discount code as the savings were already automatically applied.
Bulova
Why We Love It:
Beachwaver made sure their customers didn't miss out on their Labor Day sale and amazing offer of 50% off by combining email and SMS. The email hit inboxes first to give shoppers time to browse and find the perfect hairstyling tool. Then, the brand followed up with an SMS message to drive immediate action and sales by reminding subscribers of the promo code to use as well as reminding them that the sale was coming to an end.
Beachwaver
Why We Love It:
‘Tis the sea-sun to plan and shop for spring break vacation, and Altar’d State has a great collection of vacay-ready looks in their Beach Mode Shop. There's a heightened sense of anticipation and a willingness to spend on new experiences and products for spring break. It’s a prime opportunity to drive quick sales by tapping into the excitement and freedom associated with this springtime vacation.
Altar'd State
Why We Love It:
Vuori made their SMS subscribers’ gift-finding experience extra easy this year with a curated Mother’s Day guide. The direct link to the themed lists of complementary products—centered around fitness interests and hobbies—fostered product discovery while cross-promoting bestsellers.
Vuori
Why We Love It:
To celebrate Valentine's Day, Venus Et Fleur offered free shipping with the promo code “ROMANCE.” They retargeted subscribers who didn’t click the link in the first SMS message to remind them that this special offer (and guaranteed on-time delivery with express shipping) was ending soon.
Venus Et Fleur
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