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texts we love
Discover how the best
Discover how the best brands use
brands use
post-purchase
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
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Why We Love It:
Socially conscious eyeglasses and sunglasses retailer DIFF Eyewear, takes an innovative approach to acquire new subscribers. They use Attentive’s 2-in-1 sign-up feature to grow their email list while simultaneously growing their text messaging list. Once a shopper inputs their email address, they are then prompted to complete their sign-up and receive the 15% off reward by opting in for text messages.
DIFF Eyewear
Why We Love It:
Bobo’s kept their messaging simple for Father's Day. Rather than launching a sale, the brand opted to share an easy (and delicious) gifting idea with their audience: replenishing dad's stash of beloved oat bars and snacks. The timing of the message—the week before Father's Day—was just right for anyone who still hadn't bought anything for their "oat-standing" dad yet.
Bobo's
Why We Love It:
LIVELY uses the Attentive Copy Assistant to generate copy for their campaigns. Whether they need to send out last-minute comms or schedule multiple messages—like this one promoting popular styles that are selling out fast—the AI tool has proven to be a big time saver for them. It's like adding an extra member to their small but mighty CRM team, enabling them to craft on-brand SMS copy more quickly and easily.
LIVELY
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Why We Love It:
The Mayfair Group strengthened their SMS subscriber community with this non-promotional check-in. This simple yes/no question showed that they care about their customers and adds a human touch with the two-way conversation. A few days later, Mayfair sent this follow-up message to the subscriber segment that responded with “NO,” showing how they value and want to support their subscribers.
The Mayfair Group
Why We Love It:
Rainbow uses AI Journeys to automatically personalize their triggered cart abandonment messages in real time. Instead of sending the same "Hey, you left something cute in your cart" reminder to everyone, Rainbow can now send each customer a unique text, just like the one Ruby got. With the help of AI, Ruby's message was tailored based on the specific products in her cart and was sent at the perfect time, based on her specific behavior patterns, increasing the likelihood of a conversion.
Rainbow
Why We Love It:
MUJI takes a subtle but effective approach to celebrating holidays with their SMS audience. On Halloween, the brand treated their subscribers to a not-so-scary surprise—the chance to get $31 off their orders of $120 or more for a very limited time—creating a sense of urgency for them to shop on October 31.
MUJI
Why We Love It:
Retail brand Monsoon created a customized sign-up unit for shoppers who navigate to their children's clothing page. They also added a preference collection form to confirm which product categories they're most interested in. This approach allows the brand to gather key insights to use for personalization while also growing their email and SMS lists.
Monsoon
.avif)
Why We Love It:
MATE the Label—a clothing brand focused on “clean essentials”—used SMS to educate subscribers about sustainable fashion. They released a 2020 Impact Report to share their ethical manufacturing process and environmental footprint. Knowing SMS subscribers are some of their most engaged customers, MATE shared the report over text before their other channels.
MATE the Label
Why We Love It:
Little Spoon launched a custom sign-up unit to help turn Father's Day gift-shoppers into email and SMS subscribers. They put their 20% off plus free shipping offer front and center, and included a Preference Collection form for new subscribers to specify their product interests. That way, the brand could personalize future campaigns and increase the likelihood of first-time buyers coming back to make second (and hopefully, third) purchases.
Little Spoon
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