Trends and Insights

Thread World Tour 2023: Highlights from Dallas and Miami

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Feb 28, 2023
Written by
Kelly Ricker
Kelly is an Event Marketing Manager at Attentive. When she's not hiking with her two dachshunds, she enjoys traveling and spending time with family.

We’re on the road for the Thread World Tour—a multi-city series of intimate, half-day events in locations across the US, UK, and Canada.

Dallas and Miami were only the beginning of this Thread. Want to meet us in your city to talk all things conversational commerce? Check out the tour schedule and register here.

In 2022, we launched Thread, our inaugural conference for conversational commerce. 

In 2023, we're going global and taking Thread on tour, bringing together the brightest local marketers. At each event, we’ll dive into Attentive’s latest product innovations, host peer roundtables, network with industry leaders, and hear inspiring SMS success stories from our customers.

Check out the highlights from the first two stops on our roadshow in Dallas and Miami.

Thread presentation

We shared an inside look at our latest product innovations

We’re always building new products and features that help brands create magical experiences for their customers. We were excited to share some of the enhancements we’ve made to help marketers get the most out of our platform—and reach the right customer with the right message on the right channel.

Drive growth and retention with personalization:

Engage customers in conversations that convert: 

Orchestrate email and SMS on one platform: 

  • Send high-performing triggered and campaign emails with Attentive Email
  • Automate multi-channel campaigns to save time and money with our Magic Composer

Sign in to your account to start exploring and implementing these features. 

Thread social event

We shared ideas and learned from our peers

During roundtables, attendees talked about the challenges they're facing in building loyalty and retention, and learned from peers about the strategies that have worked for them. Marketers shared how they’re using SMS to support their brand’s retention efforts, enhancing their loyalty programs through integrations, and more. (And the spirit of idea-sharing continued into the happy hour.)

We heard inspiring SMS success stories from our customers 


Kirsten Gibbs, Director of Retention & Loyalty at Mizzen+Main, joined us in Dallas to discuss how the brand is evolving their messaging strategy to keep their most dedicated customers engaged and coming back.

Knowing it’s more cost effective to keep an existing customer than it is to acquire a new one, Mizzen+Main is focused on using ‌owned marketing channels like SMS to drive loyalty and retention. Gibbs shared that Mizzen+Main’s SMS subscribers are some of their most engaged customers who want that one-on-one connection with the brand.

By building exclusivity, having two-way conversations, and trying to position themselves as a friend, Mizzen+Main is establishing SMS ‌as an extremely valuable part of their retention toolkit.

Thread presentation

DIFF Eyewear

In Miami, Timothy Mack, Chief Marketing Officer at DIFF Eyewear, shared how the brand leans into Attentive’s segmentation and A/B testing capabilities to continuously improve SMS performance.

DIFF is fluid in their approach to marketing, which makes SMS an especially powerful channel for the brand: it’s nimble and allows them to quickly react to changes. Mack shared some examples of how the company is constantly testing different approaches to increase retention and conversions. They segment their audience based on specific criteria (e.g., glasses size, fit, shape, prescription) and experiment with their tone of voice, incentives, and campaign strategies.

After the chat, Stephen Lamb, Vice President, E-Commerce & Growth Marketing at DIFF, also joined us to answer questions from attendees.

Next stop: San Francisco. Save your seat—or register to join us in another city near you

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