As shoppers gear up to spend and brands look to clear stock before June 30, EOFY sales are a golden opportunity to increase orders.

EOFY is one of the biggest shopping moments on the Australian retail calendar. Whether you’re launching limited-time offers, promoting your holiday drops, or re-engaging high-intent shoppers, SMS marketing lets you meet your audience exactly where they are—on their phones. It’s fast, personal, and when done right, incredibly impactful. If you want your brand to cut through the noise and drive conversions, SMS should be your MVP for EOFY marketing.

Lets explore six ways to use SMS to make your EOFY campaigns more strategic, profitable, and impossible to ignore.

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Announce your biggest sales, fast

When timing matters, SMS wins. Got a flash sale or early access offer? Let your subscribers be the first to know instantly. Compared to other channels, SMS enables faster engagement, making it ideal for time-sensitive promotions.

Warm up your audience with a “sale coming soon” EOFY-themed sign-up unit weeks before the launch, and switch up the incentive for this period. This helps primes your list, making it more rewarding and building anticipation.

Another way to extend the event is by building excitement with a countdown campaign that keeps customers engaged over multiple days. Start with a teaser SMS in the lead-up, then drip out daily deals or highlight offers that are expiring soon. Save the boldest messages for the final hours. Include phrases like “limited-time,” “ending June 30”, or “while stock lasts” to drive urgency. This keeps your brand top of mind and helps customers plan their purchases.

Personalize offers based on behavior

EOFY shoppers aren’t all the same. Some are looking for something specific, while others are more flexible and open to whatever great deals are available. SMS lets you meet each of them with hyper-targeted offers. Use purchase history or browsing data to tailor messages to your subscribers' preferences.

For example, if a subscriber has browsed your winter boots collection but never made a purchase, a well-timed SMS with a special discount or back-in-stock alert could be the nudge they need. Target previous purchasers with upsells or personalized bundle offers. You can even use cart abandonment data to re-engage and send reminders with urgency-boosting language, such as “Your items are almost gone!”. With the right segmentation, you can make your SMS strategy feel 1:1. The more relevant your message, the more likely it is to drive action.

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Reward your SMS subscribers with VIP access

EOFY is the perfect time to give your SMS list some extra love. Offer early access to your best EOFY promotions or a subscriber-only code as a reward for being part of your community.

A simple message, such as: “You’re on the list. Shop our EOFY sale before anyone else [link]” builds exclusivity and can boost click-through rates. Use social media and email to promote early access as a reason to subscribe to SMS. The result? More subscribers, more loyalty, and more conversions.

You can also tier your messaging. Give your most engaged subscribers—those who open, click, or make purchases frequently —first access, followed by your broader SMS list. Or, if you have integrated your loyalty scheme with your SMS platform, consider a tiered sale for loyalty members with different time windows or access levels. SMS can help you create that VIP moment, where loyal customers get first dibs before the general public. 

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Turn holiday product drops into must-haves

While discounts are a major draw during EOFY sales, don't forget that full-price items still play a key role in driving interest and sales. Many shoppers are still willing to pay full price for new or exclusive products.

If you’re launching something new as part of or around your EOFY sales, use SMS to create a buzz and exclusivity by debuting it early through text messages.

Enhance your message with MMS: add a product image or teaser video to boost click-through rates and give customers a sneak peek into your offering. If your offer is only available for a short time or in limited quantities, make that clear in the message.

Bonus points if your product ties into the EOFY mindset. Think home office upgrades, winter wardrobe refreshes, or tax-time essentials.

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Help last-minute shoppers get it in time

EOFY is often a rush, especially in the final days of June. Use text messages to provide clear cut-off dates for guaranteed delivery. Getting ahead of those "will-it-arrive-on-time?" concerns.

Let them know when shipping cut-offs are approaching, especially ahead of weekends. Remind them about click-and-collect or same-day delivery (if available). If you offer services like tax invoices or business-friendly payment options, call them out, too.

A message like “Need it before the weekend? Order by noon for guaranteed delivery” adds clarity and helps drive quick action. Offering a delivery incentive, like “Spend $75 to get free next-day delivery,” can further motivate customers to complete their purchases quickly. You also create post-purchase follow-ups, such as tracking updates. This level of transparency not only boosts conversions but also improves the overall customer experience.

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Re-engage in July with a post-EOFY offer

Once EOFY ends, the opportunity doesn’t. July is a great time to reconnect with your SMS subscribers, especially those who didn’t convert during the main sale window.

Send a follow-up offer: “EOFY might be over, but we’ve saved something just for you” or “Missed our sale? Here’s 10% off to catch up.” You can also use this moment to nudge customers to sign up for your loyalty program or next drop. It’s all about keeping the conversation going and maintaining momentum as we head into the new financial year.

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Ready to take the marketing of your EOFY sale from standard to standout? SMS is one of the most effective ways to create personal, timely, and high-converting moments during one of Australia’s biggest shopping seasons. Whether you’re running a major clearance, promoting new arrivals, or simply trying to meet Q4 goals, SMS gives you the power to cut through and convert quickly.

Need campaign inspiration? Check out our SMS gallery to discover more winning campaign ideas.